Flagship

Flagship Hi, we’re a brand and creative studio that believes in the potency of positive brand chemistry.

Flagship® is a global brand agency creating valued outcomes for our clients at the intersection of strategy, design and culture. We work with ambitious brands and people to transform organizations.

With a clear vision and a passionate team, the results speak for themselves, but we think summed it up best above. You ...
19/10/2022

With a clear vision and a passionate team, the results speak for themselves, but we think summed it up best above. You can see more of our work with Hailey and Rhode at the link in our bio.

Project Teams:
Flagship
Chandelier
Eli Russell Linnetz
Adrian Martin
Stevie Dance

Working on rhode looked like a team of world-class creatives and innovators collectively drawing together (sometimes lit...
19/10/2022

Working on rhode looked like a team of world-class creatives and innovators collectively drawing together (sometimes literally), with Hailey Bieber at the helm, to create something greater than the sum of its parts.

Starting that journey in 2020 she drew on the expertise of many, curating her team to bring her vision for Rhode to life.

Project Teams:
Flagship
Eli Russell Linnetz
Adrian Martin
Stevie Dance

Hailey Bieber has been one of the most influential faces in fashion and beauty for almost a decade. With a wealth of kno...
19/10/2022

Hailey Bieber has been one of the most influential faces in fashion and beauty for almost a decade. With a wealth of knowledge and experience to share she decided it was time to launch her own skincare line.

Hailey gets brands and she knew the value of getting the right foundations of a brand in place, choosing us to assist in developing, refining and adding depth to the rhode brand, positioning and identity.

We were asked to contribute to the creative and strategic positioning of the identity, along with developing direction for visuals and packaging across a core product range.

Project Teams:
Flagship
Chandelier Digital Marketing Agency
Eli Russell Linnetz
Adrian Martin
Stevie Dance

Although the event never went live, our team is incredibly proud of the intention and creativity that went into this pit...
12/10/2022

Although the event never went live, our team is incredibly proud of the intention and creativity that went into this pitch, and we’re thankful for the people at Live Nation Concerts who had the heart and mind to create such a powerful movement.

For us, bringing a creative solution to a problem any brand is facing is our top priority, which is why our team took a ...
12/10/2022

For us, bringing a creative solution to a problem any brand is facing is our top priority, which is why our team took a positive and community-centered approach to the complex social issue of the mental health stigma and created an experience that made taboo and complicated matters something that was easier to approach and navigate.

Credits
Design: Pete Morris
Animation: Lennon

Mind Aid is a global music and social impact event by Live Nation Concerts, the world’s leading entertainment experience...
12/10/2022

Mind Aid is a global music and social impact event by Live Nation Concerts, the world’s leading entertainment experience provider, aimed at raising awareness to the growing mental health crisis the world over.

We were tasked with creating the brand identity and event collateral for this world class event. More than just a positive concert experience, it was important that the Mind Aid identity demonstrated its understanding of a very complex social issue.
To do this, we created a brand that represented inclusivity, positivity, and the importance of community for our wellbeing.

Credits
Design: Pete Morris
Animation: Lennon

Stait helps you be your best ever, every day, and invites anyone to feel better by taking a contemporary approach to the...
28/09/2022

Stait helps you be your best ever, every day, and invites anyone to feel better by taking a contemporary approach to their health.

Whether you’re looking to find a state of power or a state of relaxation, STAIT has everything you need and nothing you don’t.

28/09/2022

The backbone of our design system is the grid. It gives us a consistent, flexible framework for each layout, allowing us to pair powerful images of nature, each correlating to a product benefit, with people.

Stait is for everyone, but it doesn’t mean the same thing to everyone. Through research, we uncovered three key personas across genders — each with differing needs: the Fitness Fanatic, the Health Conscious, and the Active Matures.

When it came down to the product of Stait, nature became the guiding force. With a strong visual link to nature, the STA...
28/09/2022

When it came down to the product of Stait, nature became the guiding force. With a strong visual link to nature, the STAIT brand can leverage and connect the powerful characteristics of nature to the values of their products. We wanted to give people the feeling that STAIT was propelling you towards something remarkable, powerful and natural.

The connection was a perfect fit, and countered the quick-fix world we were competing in, with a steady positioning that values progress as a constant state.

Rajiv Harry has been cooking for over 15 years – ten years in the restaurant industry and over ten years as a Health and...
17/09/2022

Rajiv Harry has been cooking for over 15 years – ten years in the restaurant industry and over ten years as a Health and Wellness Coach. He has a passion to not only make healthy food but food that tastes GOOD. He created 4 delicious sauces to add to any dish to make the plate POP.

Plantbomb

The health food brand and product landscape is one that rarely breaks out of the safe and expected confines of consumer ...
17/09/2022

The health food brand and product landscape is one that rarely breaks out of the safe and expected confines of consumer expectation. This presented an opportunity for us with creating PlantBomb’s brand: to move beyond the pedestrian ‘earthy-all-natural’ brand parameters and disrupt this space with a brand that oozes confidence and life.

Simple, vibrant and bold – we wanted the PlantBomb brand to fly in the face of what people may expect (both our champions and our nay-sayers) to spark intrigue, create conversation and build community. Bringing life to food and food to life, Plantbomb makes your plate pop! And we believe our brand should too.

When Rajiv Harry, Founder of Plantbomb, came to Flagship, he came with a very clear ask: to help him bring a brand to li...
17/09/2022

When Rajiv Harry, Founder of Plantbomb, came to Flagship, he came with a very clear ask: to help him bring a brand to life that showcases the fact that healthy plant based food is good for everyone and it’s something you don’t have to sacrifice flavor and taste for.

Translating PlantBomb’s brand identity to our product packaging needed to be done with tasteful consideration – letting the brand boldy present the product without getting in the way. Our approach ensures the sauce becomes the hero, letting the sauce do the selling for us. A no-bull approach that represents our most important ethos – Honest, vibrant flavor, sure to make your plate pop! Pure Saucery.

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Palm Beach, QLD

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