05/05/2026
On the eve of their 40th Anniversary, [Darren Handley Surfboards] wanted to update and modernise their brand and logo.
DHD has been one of the most popular surfboard brands of the last few decades, thanks to the likes of , and countless others riding them to comp and even title wins.
Damn we grew up with the brand on our walls!
They wanted the brand to reflect the true performance of their designs - as they put it, “the F1 car of surfboards”. The current logo was also awkward to use on a board and they wanted to streamline the design while evolving the look.
With 40 years of heritage and brand equity, we wanted to ensure that we paid homage to that and have it be more of an evolution than a complete overhaul - something modern but timeless and most of all, it had to stand out more than any other sponsor logo on the board.
This, combined with a new custom typeface for their board models and we managed to bring their brand into a new era.
Huge thanks to for trusting us to bring this to life and also for the board images and video as well as for the action shots!