Tailored Media

07/05/2026

We're getting a lot of enquiry these days about being cited by AI - whether in the Google AI Overview or in ChatGPT and Claude.

Head over to this page: How to Rank in Google AI Overview and AI Platforms Like ChatGPT

for a little more info on how that works with SEO these days.

Search is changing faster than most businesses realise. Users are skipping Google altogether and going straight to AI platforms like ChatGPT.

23/03/2026

Great work from our Melbourne clients at Skylift Cranes - huge profile job at the MCG completed beautifully.

Nice work from Melbourne's Drone Pilot Pete: https://www.facebook.com/profile.php?id=61553002235482

22/12/2025

That's a wrap on 2025 - thanks for the incredible support throughout the year. Look forward to jumping into 2026!

22/10/2025

It's an ad, even when it's not an ad.

News.com.au featured an article on the Home Page yesterday titled "Crazy": Bondi woman's rent sparks outrage.

It turns out a woman, pictured in bathers, was interviewed at the beach and mentioned her rent is $600 per week.

The article has everything: Attractive girl in a swimsuit. The usual 'outrage' line.

What the reader didn't see, is it was a very cleverly disguised ad for Coposit St, an app that helps people buy their first home.

So fellow renters will read the article to also be outraged, and there, at the start of the second paragraph is mention of Coposit St.

A lot of business are using the street interviews to generate content, which then get pitched to major media outlets in the guise of content - when it's really an ad.

Nice work Coposit St.

https://www.news.com.au/finance/economy/australian-economy/going-to-have-to-move-bondi-woman-exposes-brutal-reality-of-sydneys-rental-market-in-2025/news-story/56b4d7876bcc9b02cf222f65eb3a9d60

18/09/2025

We've seen this time and again over the years.

Client has a new website developed.
Developer forgets to take off the no index tag.

That tag says to Google, "Do not include this page in your search index."

This latest site was developed 3 years ago.
Nobody has ever found his website.
Client got it done cheap and saved some money.
Client got it done cheap and wasted a ton of money.

07/07/2025

No one builds their personal brand better than Robert Irwin. No one.

https://www.instagram.com/reel/DLvztD7Bmrd/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

22/06/2025

Want a great example of why static billboard ads can be AMAZING value?

This is a neat example.

The Queensland State Election was held on October 26, 2024.

Erchana Murray-Bartlett was a candidate. Erchana ran a lot of outdoor media advertising prior to the election, including the below major static billboard on the Gold Coast Highway at Tugun.

I'd assume Erchana's team booked that spot to end shortly after the election - after all, no point paying for it to continue.

8 months after the election, and the ad is still up.

Why? Well, I assume no one else has purchased that spot, so the ad stays up.

Not great value for Erchana, but would have been great value for pretty much any other business.

(If it were a digital billboard, it would have been switched off the day after the election.)

23/04/2025

Really sorry to hear of the passing of Gold Coast media legend, Ian Cousins, last week.

Ian was a remarkable contributor to the Gold Coast business and media scene over many years.

To top all that, he was a very kind and caring soul. RIP Ian.

05/03/2025

With Cyclone Alfred approaching, the Tailored Team are battening down the hatches and preparing to ride it out - how "it" manifests.

We'll hopefully be back on board on Monday, assuming we have power and no damage.

All the best!

19/12/2024

It's almost a wrap for 2024.