Vertellen Marketing

Name: Vertellen Marketing
Address: Perth, WA, AU
Telephone: +61411776954

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Vertellen Marketing

We don't just build brands. We craft legacies.

Vertellen Marketing is a boutique luxury marketing consultancy founded by Natalia Eller, delivering global expertise to premium retail brands across watches, jewellery, and lifestyle.

05/06/2026

After working across more than a dozen watch and jewellery events for global luxury brands, I can tell you the difference between a good event and a great one rarely comes down to the venue or the product.

It comes down to the preparation no one sees.

Here are 12 things I check before every client event. Save this for your next activation, trunk show, or VIP evening. ↓

RetailStrategy ClientExperience PerthBusiness

22/05/2026

Private showings remain one of the most powerful formats in luxury retail, creating space for genuine connection, personalised service and deeper client relationships.

So impressed by the exceptional collection and the incredible team behind ANTON Jewellery’s Perth showing last night. They are leading the way in how brands should approach this, using private showings as a smart way to explore market interest and build meaningful client relationships ahead of making any huge long term commitment.

Special mention to Sesil MD, a long time friend and acquaintance whose passion for the brand and commitment to client experience was evident throughout… just a moment for those florals!

11/05/2026

A few behind the scenes moments from life lately.

I rarely think to capture these in-between parts of work and life, but looking back, they often tell the fuller story.

Creative meetings, client projects, industry events, inspiration gathering, campaign shoots, slow rituals at home, evolving spaces, and family time woven throughout it all.

A season of building, observing, refining and trying to create a life and business that feels considered in every sense 🤍

29/04/2026

IN THE PRESS

Supporting By Charlotte’s return to Perth felt like more than a launch. It was a true homecoming for founder Charlotte Blakeney, and a story we were proud to help bring to life.

12+ pieces of editorial coverage secured across WA and nationally, spanning titles including PerthNow, STM Magazine, Urban List, Ragtrader and Inside Retail.

An estimated reach of 9M+ across print and digital.

What mattered most was the consistency of the narrative. Founder-led, intentional, and deeply connected to place and community.

A considered mix of lifestyle and industry coverage ensured the brand showed up with both emotion and credibility.

26/03/2026

By Charlotte returns home 🪷✨

To mark the brand’s Western Australian debut, founder Charlotte Blakeney welcomed guests into an intimate wellness-led experience in Perth, where her story began.

A considered morning of movement, stillness and connection, designed to reflect the intention behind each piece and the community that continues to shape it.

Vertellen was delighted to bring this homecoming moment to life.

VertellenMarketing

12/03/2026

New social campaign work for with

Aesthetic direction by .marketing
Creatively captured by

03/03/2026

Vertellen is proud to have been selected to partner with By Charlotte to lead the brand’s Western Australian launch.

This milestone marks a meaningful homecoming for founder Charlotte and celebrates the opening of the brand’s first locations across WA.

The launch will be delivered through considered elevated brand experiences, including curated influencer engagement and community led moments designed to reflect By Charlotte’s signature aesthetic of connection, intention and modern femininity.

Vertellen will oversee local strategy and ex*****on, ensuring each touchpoint feels authentic to both the brand and the Western Australian community.

We look forward to bringing this special chapter to life.

31/12/2025

Thank you 2025, Hello 2026!

The 2025 year marked a defining chapter in my work and in the evolution of Vertellen Marketing.

I had the privilege of working with six incredible clients. Three within the luxury retail sector and three across other premium categories, each partnership grounded in strategy and thoughtful ex*****on.

Alongside client work, I was proud to serve as a committee member of 10x10 Philanthropy Perth, helping raise $177,000 for impactful local causes.

Over the year and with working with my valued clients, I delivered six events, and envisioned and directed three brand shoots, translating brand essence into considered visual narratives.

Additionally, I led Vertellen’s brand relaunch, defining a new strategic direction, including a brand photoshoot and singlehandedly building the new website.

2025 was not about doing more. It was about doing work that mattered, building momentum with intention, and laying strong foundations for what’s next.

Grateful for the trust, the collaboration, and the growth.

I would love to hear from you if your brand or business is looking for considered, strategy led marketing support in 2026.

02/12/2025

This year, I’ve been a strategist, a storyteller, and most of all, a mum to a one-and-a-half-year-old little girl.

Balancing work and motherhood in 2025 has been a quiet lesson in grace. The juggle is real. There are days filled with deep focus and creative clarity, and others where small and fleeting moments remind me to pause, soften, and be present.

What I’m most grateful for is the space to do both.

Vertellen has given me the opportunity to contribute to thoughtful, inspiring projects while honouring the moments that matter at home. Flexibility here is not just a policy. It is a philosophy. One that understands a woman’s ambition and devotion can thrive side by side.

To my daughter, thank you for every reminder of what is truly meaningful.
To my work, thank you for letting me show up fully as both.

A heartfelt thank you for a fulfilling year. As we approach the end of 2025, I am quietly excited for what is to come in 2026.

Address

Perth, WA

Telephone

+61411776954

Website

http://www.vertellen.com.au/

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