13/02/2026
When a brand expands into a new country, most
businesses assume the website needs minor updates.
New location details
New contact details
Maybe a few content tweaks.
But in reality, a new market demands a new diaital
foundation.
That was exactly the case when Zest Counselling
(originally founded in Perth, WA in 2021) expanded into
India in 2025 to serve a completely different audience,
culture and context
At Zlick Digital, we didn't approach this as a redesign
We approached it as a new build for a new market
Because a website isn't just pages filled with images and text blocks. It's an ecosystem, one that should align with how your audience searches, thinks, and engages.
For Zest Counsellina India, that meant a 360ยฐ shift.
We rebuilt:
โข the content architecture
โข the service structure
โข the search intent alignment
โข and the long-term scalability
The goal wasn't just a new look
It was a platform designed to arow with the brand in a
new demographical & geographical area.
Zest Counselling India now has a diqital foundation ready for expansion - not something that will need rebuilding in a year.
Check out their website here - https://zestcounselling.com
Zest Counselling provides online counselling across India
Help is iust a click away
Built with intent
Zlick Digital
Growth Marketing Agency