Clear Simple Marketing

Home
Australia
Perth, WA
Clear Simple Marketing

Hi! We’re Matt & Tina. We're all about keeping your marketing clear, simple and effective. I’m also a musician. You don’t have a website, and you need one.

Put together, we have 18+ years’ experience in helping people just like you market their small & medium businesses. We’re really good at helping you make the most of every opportunity to get your business out there – and we can help you make clear and simple work of it.

🕺MATTHEW PICKFORD

✅Diploma of Marketing & Communications
✅Diploma of Technology (Applied Science)
✅Facebook Ads Certified
✅Owne

r of way too many Google Home devices

I’m a scientist. I started my career in medical lab work where I enjoyed the precision and measurability of my work. I’ve been playing instruments since I can remember and now in my spare time, I produce my own music. In 2013, I ditched my lab job for my real passion: marketing. I love marketing because I can use both my analytical and creative strengths to solve problems for time-strapped business owners. Over the last decade I’ve helped businesses with everything marketing, including marketing plans, websites, Google Ads and Facebook Ads, social media, graphic design and branding – and I’m looking forward to helping grow your business too 😊.

💃 TINA PICKFORD

✅BSc (Human Communication Science)
✅Diploma of Marketing & Communications

I started website design in 1997 and it’s been my true love ever since. I was 13, and the internet had only been public domain for 4 years! 😲

After honing my graphic design and basic coding skills creating dozens of sites about my favourite bands (100% not ashamed of my Hanson fandom years) … I marched into local business after school and asked for the manager. When he/she emerged I stood up as tall as I could (I’m vertically challenged) and exclaimed: “I’m a website designer. I will make that happen for you”. Some of them laughed. But quite a lot of them said yes. I worked in web design and branding for a large corporation right through school. After completing my degree I started work at a learning clinic which I helped move online and become a national brand.

17/11/2022

They're both about appearing at the top of Google, right?
~
Yes, in a nutshell.
~
So what's the difference?
~
When you Google something - "dentist near me" or "iPhone 14 JB Hifi", you'll see a whole bunch of results appear on the google.com. Google Ads and SEO results both appear.
~
Google Ads: The ones up the top with 'Ad' next to them are paid placements - Google Ads. If you are Googling a product, often a row of cards with images of products appears right up the top, these are Google ads too - specifically Google Shopping ads. Shopping Ads don't say 'Ad' next to them, but someone paid for them to appear there.

Google Ads will also appear on the side of the page (if you're on a laptop) and further down the page. Google reserves the highest position on its results pages (usually the top two or so) for paid ads. Why? They know people will usually click on the results closest to the top, and when you click, they get paid by the person paying for the ad.
~
SEO results (or more accurately, 'organic results'): these are all the links on your Google results page that DON'T say 'Ad' next to them and aren't Google Shopping results. They are called 'organic results' because no-one paid for them to be in that position on the page. How does Google decide how to rank the SEO results? It's in the name: SEO stands for Search Engine Optimisation, so you have to know how to optimise your site to rank for the keywords you think are relevant to your business.

Google has a whole secret AI algorithm that matches the words you Google with the pages that appear on the search results page. Google want you to find what you are looking for every time, because if you can't, you might use Bing instead. They want you to find what you are looking for, because they know sometimes you'll click on an ad, and then they get paid.
~
But they can't make every result on Google search results an ad, because that will annoy you. So almost every time to search for something that can be bought or sold, whether it's a product or a service, you'll see a mix of ads and SEO results.
~
DM us to find out how you can appear in both Google Ads & SEO results - we have great packages for both!

See our work at www.clearsimplemarketing.com.au.

20/06/2022

A welcome sight after hours and hours of desert roads. You didn't disappoint, Great Australian Bight!

More Perth to Melbourne highlights in our stories (and over in the story highlights on our Instagram account )

10/06/2022

Today we had a final development review meeting with Carrie for her Clear Directions Therapy website. It will be ready to go live early next week. Exciting stuff!

We meet over Zoom twice with every website client: once at the start to plan the site and then once when it's almost finished to complete a final review.

PS this is our temporary office (aka Dad's old study room). All our proper office equipment is in a shipping container in Melbourne waiting for us to arrive and set up there. See you in a couple of weeks Melbourne!

19/05/2022

❤️This is what we love...❤️
Sheree came to us because she wanted to start her own window cleaning business. She wanted a logo that instantly communicated not only what she does but that it's a women-led business. (Swipe to see the logo we designed.)

We love working with new businesses to help them get started.

What we can do for your new business venture:
✅ Logos
✅ Business cards
✅ Websites
✅ Google Ads & Facebook Ads

DM us if you're interested in chatting! Or book a discovery call with us on our website www.clearsimplemarketing.com.au.

07/05/2022

Hi, we're Matt and Tina.

Regular facts about us:
🧐 We love love love making beautiful websites.
🧐 Even more, we love running good online ads, and we especially like to set up proper conversion tracking to give you info about your ads that is actually useful to you. It doesn't matter how many people saw your ad. It matters how many people took action on your ad.
🧐 We love snorkeling! We had this photo taken to replace our wedding photos, which we really don't love so much.
🧐 We have a pretty big sneaker collection between us and constantly have to stop ourselves from coveting new ones.

Slightly embarassing facts about us:
🧐 Tina was a teenager before she realised the moon is always a globe and does not change shape constantly
🧐 Matt was older than he'd like to admit when he realised .com does not stand for .computer
🧐 We're huge N*SYNC fans and love a solid pop tune. Music now just isn't like it was in the 90s!

thank you for the awesome experience!
thank you for the amazing photography!

03/05/2022

Sunset over Coral Bay, WA.
Enjoying a little break so we can come back to our marketing business refreshed and ready to roll!
We're currently taking new client bookings for July, and all work is done by us here in Australia (we never outsource your work overseas!) 😁

✅ Websites from $950
✅ Google ads setup $250
✅ Facebook/IG ads setup $250
Check out our website www.clearsimplemarketing.com.au for more details 👍

09/04/2022

Meeting Mustafa from Janelle's Emporium 4 Pets today. We can't wait to get stuck into their online ads and email marketing!

Also cats at the marketing meeting 👍👍👍

25/03/2022

Awwww we feel all warm and fuzzy inside 🤭

Also this is really clever ... Tina and Matt TeaM .. why didn't we think of it before 🤣

Just received an email from a client - we did some video editing work for her which involved editing an existing video from a US supplier to be Aussie-friendly. It's not listed as an official service on our website but we've been busy with quite a lot of video-related work recently and we're loving it.

P.S. as millennials we will continue to use the cry-laugh face emoji even though Gen Z-ers are making fun of us.

21/02/2022

Sometimes you don't know what you're looking at until someone helps you get a new perspective.
~
You're so busy running your business - sending out new orders, chasing up clients, posting on social media, following up on invoices - that it can be easy to forget what your marketing goals are & what your business plan is. What should I focus on? What's more important - a new website, revamping the old one, or running ads?
~
Since we've managed small business marketing for years, we get it. We'll help you get some perspective. We you to get some clarity on what your marketing priorities are.
📞Book in a discovery Zoom call with us at www.clearsimplemarketing.com.au by hitting the big 'Let's Talk' button on the homepage!
~

03/02/2022

ZIA FIA founder Sophia asked us to refresh their website - it was great to step into a totally different industry and learn a lot. Zia Fia create 'luxury skincare with kindness' - tox free, earth friendly and made in Australia. It's always a pleasure to make such a great business idea shine through a new website.
~
When we worked with Sophia, we found while the fundamentals of her original site were strong, the colour scheme and messaging wasn't emphasising what is so great about Zia Fia's products. There just weren't enough colours of nature to reflect what her brand stands for. We were very grateful to work with the talented eskae.creative who took the most amazing product photos!
~
That's where we always start with a redesign or a refresh - we get to know you and your customers. It winds up being a mini re-brand free of charge. We need to understand what you stand for before we can make a site that really showcases your business.
~
Check out Zia Fia's site at www.ziafia.com.au, you'll love her range of natural skincare products.
~
Costing much less than a complete rebuild of her site, we were able to use existing elements of the original website along with a fresh colour & design scheme to create something that will make Sophia's customers want to keep scrolling. We call it our Wix Refresh Package, starting at $950. It's perfect if you already have a Wix website but feel you're stuck in a rut with it, or just feel it needs a facelift. DM us for details!
~
-living

17/11/2021

What a perfect spot for a billboard - an advert for the RAC Electric Highway right across the road from the Tesla showroom!
~
How often does print advertising get right in front of its target audience like this? People interested in electric vehicles just have to turn their head and see an advert for a directly related service.
~
If only all advertising could be like this. Can it?
~
Yep! That's what's so great about Google Ads! Right when someone Googles 'electric cars in Perth' RAC can have an ad appear promoting the RAC Electric Highway - right in the search results page.
~
In fact, it's even better than the billboard placement in the photo. Most of the people seeing that billboard are just driving by, not visiting the Tesla showroom. (For example us, we were driving home.)
~
With Google Ads, you can get people seeing your ad when they are actually Googling what you are selling - that's when your ads will appear. This means they are way more likely to take action and buy your product or use your service - they are already looking for you!
~
Our Google Ads management services:
✅We are experienced
✅We have clear pricing
✅We don't do lock-in contracts
📞Book in a discovery call through our site at www.clearsimplemarketing.com.au/!

08/11/2021

There's nothing better than when a client is happy with your work.
~
We really enjoyed working in this project with Jade from Frankland River Retreat, and we're super happy he's happy!
~
We keep the lines of communication open during the whole project. We'll never go 'off the grid' so you don't know what's happening with your website project.
~
We like to keep things simple - as in explain the website design process in a clear way, and stay focused on what you want the site to achieve. Lead generation? Product showcase? Your website needs to have a pointy end!
~
DM us if you want us to bring life to your site - our visit our site at www.clearsimplemarketing.com.au.
~

Address

Perth, WA

Website

https://clearsimplemarketing.com.au/

Alerts

Be the first to know and let us send you an email when Clear Simple Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Clear Simple Marketing:

Shortcuts

Want your business to be the top-listed Advertising & Marketing Company in Perth?