13/03/2026
How many trust signals does your website have? Have you ever given it thought?
When potential customers are browsing your website, you have very limited time before they skip to the next website.
You need to be able to not only provide the information they're after, but make it clear to them that you're trustworthy.
There are many different trust signals but here's a few common ones to get you started
✅ Be transparent
Be crystal clear to the visitor. Openly sharing information about what you do, what your product or service does. Having clear and accessible policies. Disclose on sourcing and practices. Anything that helps show the visitor your business can be trustworthy
✅ Show your expertise
Nothing gives confidence in a business more than that business showing they know what they're doing. That they are the go-to for a problem a customer is trying to solve. Show that in words, in your blogs, on product and service pages, in videos and in photos.
✅ Show customer testimonials
You have existing customers, ask them for testimonials and showcase that on your site. That external validation helps new visitors see that it's not just you tooting your own horn, that there is other real people who recommend you.
✅ Show videos and photos of you and your business
Sadly the world is full of people pretending to be something they are not. You're real, so show it. Pictures of you or your team at work, on location, out in the field, in photos and videos. That kind of social proof is worth its weight in gold.
✅ Cover answers to important questions
We're not just talking about any old question either. The real important and common questions your potential customers are likely going to want to know about. The more questions are answered, the greater chance you have of helping that visitor decide to buy from you.