Paul Parsons

Paul Parsons Independent digital marketing, AI and MarTech consultant in Perth. Twenty years of making marketing tools actually work together. No agency, no retainers.

Free 30-minute call if something is broken.

The pitch team is rarely the delivery team. The one I start with: who will actually do the work, by name, seniority and ...
20/08/2026

The pitch team is rarely the delivery team. The one I start with: who will actually do the work, by name, seniority and hours per week. I wrote a 30-question scorecard for that. Ownership, reporting, team, commercials. Six red flags that should end the conversation on the spot. One of them is an agency that will not confirm you own your ad accounts.

https://www.paulparsons.com.au/resources/agency-vetting-scorecard?utm_source=facebook&utm_medium=organic&utm_campaign=2026-08-17-week&utm_content=thu-agency

Grok Bot just went live. Early beta.I've set up a team on it. Maggie on the day to day, Bart on clients, Homer on Google...
14/08/2026

Grok Bot just went live. Early beta.

I've set up a team on it. Maggie on the day to day, Bart on clients, Homer on Google Ads, Lisa on Meta, Marge on content, Willie on the site, plus tech, security and finance. Yes, they're all Simpsons.

They can talk to each other and work together. You can even put them in a group chat.

I'll share updates as I keep playing with it. https://x.ai/bot

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West Perth
Perth, WA
6005

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Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 2pm

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