SP Digital Marketing

SP Digital Marketing Certifications:
- Inbound Marketing Certified - HubSpot Academy
- Klaviyo Product Certified - Klaviyo

Dance Studio Marketing & Social Media
💜 Helping studios fill classes with paid ads
💜 5 years marketing experience and 25 years as a DSO
💜 Turning scrolls into signups
👇 Get your FREE dance studio content library:
linktr.ee/dance.studio.marketing

This is how your dance school can fill dance classes before the start of term! 💃🏼It’s not about posting more. It’s about...
29/03/2026

This is how your dance school can fill dance classes before the start of term! 💃🏼

It’s not about posting more. It’s about being visible in all the right places.

If your dance classes aren’t full yet, it’s not because parents aren’t looking for dance classes.

It’s because they can’t find you!

Follow this simple 5 step plan to fill your dance class before 2026.

Not sure where to start? Comment ‘Skool’ below and I will send you a link to my free Dance Studio Marketing Hub where you will get instant access to free marketing strategies and templates to grow your dance business.

This is the biggest mistake I see dance studio’s make… ⁠Most dance schools post sporadically, promote hard during enrolm...
27/03/2026

This is the biggest mistake I see dance studio’s make…
⁠
Most dance schools post sporadically, promote hard during enrolments, then disappear.
⁠
The problem?

You’re only visible when you’re selling.
⁠
And that’s not how trust is built.
⁠
The secret to steady growth in your dance business isn’t posting more…

It’s posting with purpose.
⁠
You need content that moves people from stranger → to fan → to customer.
⁠
Use these 4 content types to turn followers into dance bookings.
⁠⁠
Ready to make your social media your most powerful enrolment tool?

Inside the Dance Marketing Pro membership we help you fill and grow your dance business leveraging social media.

Let’s make your marketing work for you

👇🏼 Comment ‘Pro’ below and I will send you the link to join.

The fastest way out of the content hamster-wheel? Scheduling your content!I know you’ve got classes to run, routines to ...
25/03/2026

The fastest way out of the content hamster-wheel?

Scheduling your content!

I know you’ve got classes to run, routines to choreograph, and questions to answer in your DMs.

That’s why you need a system that works for you, not against you.�⁠�

These are my favourite content scheduling tools for dance studio owners!

If you’re tired of guessing and feeling stuck with growing your dance studio, let’s build a strategy that actually works.

📲 Book a free strategy call & let’s map out your studio’s growth plan.

👇🏼 Comment ‘Mastermind’ below and I will send you the details. �⁠�And I’d love to know which scheduling tools are your favourite? One of these or something different?

Meta ads have changed… but have you? If your ads suddenly feel more expensive or less effective this is why.. Meta doesn...
23/03/2026

Meta ads have changed… but have you?

If your ads suddenly feel more expensive or less effective this is why..

Meta doesn’t optimise ads the way it did six months ago.

And the strategies most dance businesses are still using are now working against them.

The good news? The new way is actually simpler!

When you update your paid ads strategy to match how Meta works today, your costs drop and your results increase fast.

Have you readjusted your ad strategy for your dance business?

Not sure where to start? Comment ‘Skool’ below and I will send you a link to my free Dance Studio Marketing Hub where you will get instant access to free marketing strategies and templates to grow your dance business.

Does your dance business have an enrolment problem? 🤔Or maybe it’s actually just a visibility problem.. Parents enrol in...
19/03/2026

Does your dance business have an enrolment problem? 🤔

Or maybe it’s actually just a visibility problem..

Parents enrol in their children into dance classes they SEE the most.ďż˝
Not the “best” dance classes.
Not the “cheapest” dance classes.
They enrol in the ones they remember.

It’s about being consistently present in all of the places your ideal parents already are.

When your dance studio shows up across multiple touch points.

🚀 Trust skyrockets
🚀 Recognition grows
🚀 And enquiries flow in daily

Don’t rely on one marketing platform.
Build an omnipresence they can’t forget!

Want to learn the newest marketing strategies that are working right now for dance schools?

👇🏼 Comment ‘Skool’ below and I will send you a link to my free Dance Studio Marketing Hub where you will get instant access to free marketing strategies and templates to grow your dance business.

Allow me to reintroduce myself… my name is Sally! 👋Whether you're new here or a long-time dance friend, I’m so glad you’...
17/03/2026

Allow me to reintroduce myself… my name is Sally! 👋

Whether you're new here or a long-time dance friend, I’m so glad you’re here.This is what you can expect:

✨ To feel inspired to market your dance classes with confidence and clarity�
✨ To build a dance studio that feels fun and is consistently in-demand �
✨ To learn strategies that actually work for busy dance owners (not ones that assume you have hours to waste)

This is your go-to space for all things dance studio marketing, high-converting ads, and practical social media that fills your dance classes.

Marketing shouldn’t feel overwhelming.

You pour so much heart into your dance school. �You deserve a marketing plan that finally supports you back.

And as a little thank you for being here, I’d love to gift you my free content library with 100 proven content ideas for dance studios.

Just comment “Ultimate” below and I’ll send it straight to you! 💌

🪩 Sally

Good ads aren’t just about reach. They’re about attracting the right families into your dance studio.If you’ve ever open...
15/03/2026

Good ads aren’t just about reach.

They’re about attracting the right families into your dance studio.

If you’ve ever opened your lead list and thought “Who ARE these people?” It’s a sign that your targeting and tracking need to be fine-tuned.

When your form is too simple, your ad is too broad, or your pixel isn’t sending clear signals… you attract the wrong people.

Small tweaks in these areas can completely change your lead quality.ďż˝
Better info → better parents → better enrolments.

Ready to grow your audience and fill your dance classes?

Inside the Dance Marketing Pro membership we help you fill and grow your dance business leveraging social media!

Let’s make your marketing work for you!

👇🏼 Comment ‘Pro’ below and I will send you the link to join the waitlist to secure your spot when doors open again.

This makes writing content so much quicker! Spend less time behind your screen and more time with your dance community! ...
13/03/2026

This makes writing content so much quicker!

Spend less time behind your screen and more time with your dance community!

These 5 AI prompts will help you write better content for your dance school quickly.

Want these prompts in a Google doc format so you can easily copy and paste them?

👇🏼 Comment ‘Skool’ below and I will send you a link to my free Dance Studio Marketing Hub where you will get instant access to free marketing strategies and templates to grow your dance business.

If your Meta ad explodes on Day 1 and then dies… it doesn’t mean the ad is bad.It usually means that the system needs a ...
11/03/2026

If your Meta ad explodes on Day 1 and then dies… it doesn’t mean the ad is bad.

It usually means that the system needs a little more help.

Most dance owners panic and start tweaking everything when the ad starts to dip after the first day.

But that often breaks delivery even more.

Strong ads now rely on three things:
✔️ Proper tracking
✔️ Clear conversion events
✔️ Distinct creatives that speak to different parents

Once those pieces are in place, ads stabilise.
And your enrolments do too.

If you want more dance enrolments without wasting budget, follow the steps above and let the system settle before you make changes.ďż˝
It makes a huge difference.

Has this happened to your studio’s ads?

Want to learn the newest marketing strategies that are working right now for dance schools?

👇🏼 Comment ‘Skool’ below and I will send you a link to my free Dance Studio Marketing Hub where you will get instant access to free marketing strategies and templates to grow your dance business.

If you haven’t done this in the last 3 months… now is the time! If you're trying to get more enrolments without increasi...
09/03/2026

If you haven’t done this in the last 3 months… now is the time!

If you're trying to get more enrolments without increasing your ad spend…

Google reviews should be at the top of your list.

Why? Because Google uses new reviews as a ranking signal.ďż˝
And dance studios with consistent reviews show up higher in search, maps and AI-generated answers.

This marketing strategy is simple, free and wildly effective!

Plus, not many dance owners are doing it!

Ready to make your social media your most powerful enrolment tool?

Inside the Dance Marketing Pro membership we help you fill and grow your dance business leveraging social media.

Let’s make your marketing work for you

👇🏼 Comment ‘Skool’ below and I will send you a link to my free Dance Marketing Pro community where you will get instant access to free marketing strategies and templates to grow your dance business.

This is the secret to increasing your Instagram story views that noone talks about.. Instagram Stories are a powetful to...
07/03/2026

This is the secret to increasing your Instagram story views that noone talks about..

Instagram Stories are a powetful tool to grow your dance school. ďż˝

✔️ They build trust
✔️ They show your dance studios personality
✔️ They drive dance bookings�
✔️ And they turn followers into enrolled students

But people only watch Instagram stories from accounts they care about.ďż˝

And they only care if your feed content gives them a reason to.

So if views are down…�Don’t just post more stories...

Focus on improving your Instagram feed content first.

Post content that speaks to your dream dance families.ďż˝

Make them feel seen and connected to your dance school.

Then use Instagram stories to build deeper trust and connection.

Ready to make your social media your most powerful enrolment tool? Book in a free strategy call & let’s map out your dance school’s growth plan.

👇🏼 Comment ‘Skool’ below and I will send you a link to my free Dance Marketing Pro community where you will get instant access to free marketing strategies and templates to grow your dance business.

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Perth, WA

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