Sally Prendergast - Marketing & AI for Kids' Activity Businesses

Sally Prendergast - Marketing & AI for Kids' Activity Businesses Certifications:
- Inbound Marketing Certified - HubSpot Academy
- Klaviyo Product Certified - Klaviyo

✅ 25+ years owning dance studios
🏆 Award-winning and still in the room
📣 Marketing & paid ads specialist
🎤 Sharing what actually works to fill your classes

Free Social Media Content Vault 👇
https://linktr.ee/sallyprendergast.co

In 2018, I got to carry the Queen's Baton for the Gold Coast Commonwealth Games.I still think about it.The baton relay i...
29/06/2026

In 2018, I got to carry the Queen's Baton for the Gold Coast Commonwealth Games.

I still think about it.

The baton relay is a big deal. It travels the whole Commonwealth before the games begin. And they pick people who have done something for their community to carry it.

I was chosen for my work with kids in performing arts.

I didn't set out to win anything. I just kept showing up for my students. Giving them a place to dance and grow and feel like they belonged.

Here's why I'm sharing this now.

If you run a kids activity business, you are doing something that counts. You're not just filling classes - you're shaping kids. You're giving families something they remember for life.

It's easy to lose sight of that in the grind. The admin, the enrolments, the marketing, the quiet weeks.

But the work is bigger than the to-do list.

So this is your reminder. What you do matters. Keep showing up xx

So this moment happened... I tripped up the stairs at the Ready Set Pop raffle, on the way to the stage to present my ow...
30/05/2026

So this moment happened...

I tripped up the stairs at the Ready Set Pop raffle, on the way to the stage to present my own prize. Top step. Of course.

Emma's face says it all. And that's Natalie and Priscilla laughing right along with me.

Here's the thing though. I'd just spent the day exhibiting, presenting, and running a paid ads workshop. Polished, in control, the expert in the room... then I nearly ate the stairs in front of everyone.

And you know what?
For me, it was the best moment of the day.

We are so hard on ourselves when we trip.
In real life and in business.

The new class launch that flopped, the email campaign that bombed, the term that didn't fill. We replay it and beat ourselves up like it means something about us.

It doesn't. Everyone trips. The ones who do well are just the ones who laugh, get up, and keep walking.

So go easy on yourself. Trip up the stairs. Laugh about it. Keep going 🥰

This is how your dance school can fill dance classes before the start of term! 💃🏼It’s not about posting more. It’s about...
29/03/2026

This is how your dance school can fill dance classes before the start of term! 💃🏼

It’s not about posting more. It’s about being visible in all the right places.

If your dance classes aren’t full yet, it’s not because parents aren’t looking for dance classes.

It’s because they can’t find you!

Follow this simple 5 step plan to fill your dance class before 2026.

Not sure where to start? Comment ‘Skool’ below and I will send you a link to my free Dance Studio Marketing Hub where you will get instant access to free marketing strategies and templates to grow your dance business.

This is the biggest mistake I see dance studio’s make… ⁠Most dance schools post sporadically, promote hard during enrolm...
27/03/2026

This is the biggest mistake I see dance studio’s make…
⁠
Most dance schools post sporadically, promote hard during enrolments, then disappear.
⁠
The problem?

You’re only visible when you’re selling.
⁠
And that’s not how trust is built.
⁠
The secret to steady growth in your dance business isn’t posting more…

It’s posting with purpose.
⁠
You need content that moves people from stranger → to fan → to customer.
⁠
Use these 4 content types to turn followers into dance bookings.
⁠⁠
Ready to make your social media your most powerful enrolment tool?

Inside the Dance Marketing Pro membership we help you fill and grow your dance business leveraging social media.

Let’s make your marketing work for you

👇🏼 Comment ‘Pro’ below and I will send you the link to join.

The fastest way out of the content hamster-wheel? Scheduling your content!I know you’ve got classes to run, routines to ...
25/03/2026

The fastest way out of the content hamster-wheel?

Scheduling your content!

I know you’ve got classes to run, routines to choreograph, and questions to answer in your DMs.

That’s why you need a system that works for you, not against you.�⁠�

These are my favourite content scheduling tools for dance studio owners!

If you’re tired of guessing and feeling stuck with growing your dance studio, let’s build a strategy that actually works.

📲 Book a free strategy call & let’s map out your studio’s growth plan.

👇🏼 Comment ‘Mastermind’ below and I will send you the details. �⁠�And I’d love to know which scheduling tools are your favourite? One of these or something different?

Meta ads have changed… but have you? If your ads suddenly feel more expensive or less effective this is why.. Meta doesn...
23/03/2026

Meta ads have changed… but have you?

If your ads suddenly feel more expensive or less effective this is why..

Meta doesn’t optimise ads the way it did six months ago.

And the strategies most dance businesses are still using are now working against them.

The good news? The new way is actually simpler!

When you update your paid ads strategy to match how Meta works today, your costs drop and your results increase fast.

Have you readjusted your ad strategy for your dance business?

Not sure where to start? Comment ‘Skool’ below and I will send you a link to my free Dance Studio Marketing Hub where you will get instant access to free marketing strategies and templates to grow your dance business.

Does your dance business have an enrolment problem? 🤔Or maybe it’s actually just a visibility problem.. Parents enrol in...
19/03/2026

Does your dance business have an enrolment problem? 🤔

Or maybe it’s actually just a visibility problem..

Parents enrol in their children into dance classes they SEE the most.�
Not the “best” dance classes.
Not the “cheapest” dance classes.
They enrol in the ones they remember.

It’s about being consistently present in all of the places your ideal parents already are.

When your dance studio shows up across multiple touch points.

🚀 Trust skyrockets
🚀 Recognition grows
🚀 And enquiries flow in daily

Don’t rely on one marketing platform.
Build an omnipresence they can’t forget!

Want to learn the newest marketing strategies that are working right now for dance schools?

👇🏼 Comment ‘Skool’ below and I will send you a link to my free Dance Studio Marketing Hub where you will get instant access to free marketing strategies and templates to grow your dance business.

Allow me to reintroduce myself… my name is Sally! 👋Whether you're new here or a long-time dance friend, I’m so glad you’...
17/03/2026

Allow me to reintroduce myself… my name is Sally! 👋

Whether you're new here or a long-time dance friend, I’m so glad you’re here.This is what you can expect:

✨ To feel inspired to market your dance classes with confidence and clarity�
✨ To build a dance studio that feels fun and is consistently in-demand �
✨ To learn strategies that actually work for busy dance owners (not ones that assume you have hours to waste)

This is your go-to space for all things dance studio marketing, high-converting ads, and practical social media that fills your dance classes.

Marketing shouldn’t feel overwhelming.

You pour so much heart into your dance school. �You deserve a marketing plan that finally supports you back.

And as a little thank you for being here, I’d love to gift you my free content library with 100 proven content ideas for dance studios.

Just comment “Ultimate” below and I’ll send it straight to you! 💌

🪩 Sally

Good ads aren’t just about reach. They’re about attracting the right families into your dance studio.If you’ve ever open...
15/03/2026

Good ads aren’t just about reach.

They’re about attracting the right families into your dance studio.

If you’ve ever opened your lead list and thought “Who ARE these people?” It’s a sign that your targeting and tracking need to be fine-tuned.

When your form is too simple, your ad is too broad, or your pixel isn’t sending clear signals… you attract the wrong people.

Small tweaks in these areas can completely change your lead quality.�
Better info → better parents → better enrolments.

Ready to grow your audience and fill your dance classes?

Inside the Dance Marketing Pro membership we help you fill and grow your dance business leveraging social media!

Let’s make your marketing work for you!

👇🏼 Comment ‘Pro’ below and I will send you the link to join the waitlist to secure your spot when doors open again.

This makes writing content so much quicker! Spend less time behind your screen and more time with your dance community! ...
13/03/2026

This makes writing content so much quicker!

Spend less time behind your screen and more time with your dance community!

These 5 AI prompts will help you write better content for your dance school quickly.

Want these prompts in a Google doc format so you can easily copy and paste them?

👇🏼 Comment ‘Skool’ below and I will send you a link to my free Dance Studio Marketing Hub where you will get instant access to free marketing strategies and templates to grow your dance business.

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Perth, WA

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