Sotal Marketing Studio

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Sotal Marketing Studio We are a Full service marketing and creative studio.

We cover everything from social, content, email, branding and design under one roof for real estate, hospitality and small businesses.

I’m not saying you need to become a footy fan overnight. 😂I’m saying… if your customers are talking about something, the...
25/09/2026

I’m not saying you need to become a footy fan overnight. 😂

I’m saying… if your customers are talking about something, there might be a marketing opportunity sitting right in front of you.

Purple products. Purple promos. Purple content. Purple everything. 💜

That’s the beauty of newsjacking, you don’t have to create the conversation. You just need to find a smart way to join it.

So… is your business going purple this weekend? 👀
Let’s see who can turn a footy weekend into a marketing opportunity. 👀

Follow us for practical marketing ideas without the corporate jargon.

There’s something about ’80s advertising that just hits differently. 🎨✨The bold colours. The big ideas. The personality....
11/09/2026

There’s something about ’80s advertising that just hits differently. 🎨✨

The bold colours. The big ideas. The personality.

Before AI could generate 100 versions of an ad in seconds, creativity meant sitting down and actually thinking.

Ads weren’t afraid to be loud.
They weren’t afraid of colour.
They weren’t trying to look like everyone else.

They had personality.

And maybe that’s what we’re missing a little today.

Somewhere between minimalist branding, muted colour palettes and asking AI to “make it more engaging”… we’ve forgotten that brands are supposed to feel like something.

AI is an incredible tool. I use it too.

But it should help us bring a great idea to life, not be the idea.

Because the best marketing still starts with one thing:
CREATIVITY.

And honestly… I wouldn’t mind seeing a little more colour, character and crazy ideas on our feeds again. 🌈

What do you think, are we missing the personality in advertising?

Your social media manager shouldn’t just know what’s trending. They should know WHY you’re posting it.A trending audio m...
07/09/2026

Your social media manager shouldn’t just know what’s trending. They should know WHY you’re posting it.

A trending audio might get you views.

A viral format might get you engagement.

But neither automatically means you’re building a stronger brand, attracting the right customers or generating business.

Real social media strategy starts with the customer, the message and the business goal, then uses content, trends and platform behaviour to bring that strategy to life.

And with AI making content creation easier than ever, strategic thinking and good judgement are becoming even more valuable.

At Sotal, we don’t believe in posting just for the sake of posting.

We believe your social media should have a purpose.

If your business is looking for someone to manage your socials with strategy behind the content, not just chase trends, DM us today. 📩

Source & inspiration: “Everyone In Social Has ‘Strategist’ In Their Title. Almost Nobody Is Doing Strategy.” by Dean Gruskin, Co-founder of Swan Studio, published by B&T

10/07/2026

Everyone sees the Instagram post.

Very few people see the strategy behind it.
Before we create a single piece of content, we’re analysing the brand, reviewing the website, researching competitors, understanding the audience, identifying opportunities on Google, refining messaging, planning customer journeys, exploring loyalty strategies, and making sure every marketing channel works together.

The content is simply the final output.

The strategy is where the real work happens.

I think this is one of the biggest reasons marketing is often undervalued, because the most important work is invisible.

What’s one part of your job that people completely underestimate? Let’s hear it in the comments. 👇

Most small business owners are posting consistently and still seeing nothing change. It’s rarely a content problem. It’s...
09/07/2026

Most small business owners are posting consistently and still seeing nothing change. It’s rarely a content problem. It’s usually five small things quietly working against you.

Swipe through for 5 marketing tweaks that take 2 minutes each but change how your page actually performs.

Save this before your next post so you can run through the list first.

Which one are you missing? Tell me in the comments.

📍 We help real estate agents, small businesses, and hospitality brands build marketing that actually converts, based in Perth and working with clients worldwide.

small business marketing | marketing tips | social media marketing | instagram growth | marketing strategy | small business owner | perth business

Instagram has introduced powerful new updates to Edits, making content creation easier and more collaborative than ever....
27/02/2026

Instagram has introduced powerful new updates to Edits, making content creation easier and more collaborative than ever. From collaborative Reel templates and a built-in teleprompter, to cross-device draft saving, interactive Link Reels, audio ducking, and reverse editing tools, creators now have more flexibility and control over their video workflow.

If you create Reels for business, social media marketing, or brand growth, these Instagram updates will help streamline your content production and improve engagement.

Save this post for later and follow for more social media updates, Instagram tips, and digital marketing insights. 🚀

Instagram just dropped two powerful updates that can seriously impact your reach 👇✨ Stories are now shareable beyond you...
28/12/2025

Instagram just dropped two powerful updates that can seriously impact your reach 👇

✨ Stories are now shareable beyond your followers, making them a new discovery tool (hello UGC + brand visibility).
🔥 Early Access Reels let you reward followers first, while nudging non-followers to hit follow to watch.

This means less “post and hope” and more strategic content distribution.

💡 Use Stories to expand visibility
💡 Use Early Access Reels to build hype + loyalty
💡 Combine both for smarter growth

Save this post for later & follow for more social media updates, trends, and strategies 💛

If social media is slowing you down because you don’t know what to say, this is for you.I created a Real Estate Caption ...
22/12/2025

If social media is slowing you down because you don’t know what to say, this is for you.

I created a Real Estate Caption Vault with ready-to-use captions for buyers, sellers, and everyday real estate content.

Simple. Professional.

Available exclusively for my Skool Community. DM or comment “Caption” for the link.

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Perth, WA

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