Focus Digital Marketing

Focus Digital Marketing I help business owners create a steady stream of high quality leads with a proven FB Ads system.

Yeah 😅
31/01/2024

Yeah 😅

They shall grow not old, as we that are left grow old;Age shall not weary them, nor the years condemn.At the going down ...
25/04/2023

They shall grow not old, as we that are left grow old;
Age shall not weary them, nor the years condemn.
At the going down of the sun and in the morning
We will remember them.
Lest we forget 🙏❤️🌺

🌺 ❤️

My little work supervisor is feeling a bit under the weather today so he’s taking a nap ❤️
19/04/2023

My little work supervisor is feeling a bit under the weather today so he’s taking a nap ❤️

You can't get new results with old habits. You have to do something different.
29/03/2023

You can't get new results with old habits. You have to do something different.



Hi! 👋 This was me in 2011. Training to be an infantry soldier in the Australian Army.I didn't have a business back then....
16/03/2023

Hi! 👋 This was me in 2011. Training to be an infantry soldier in the Australian Army.

I didn't have a business back then.

But I learnt some values from my time in the army that apply in business today.

Those are: Collaboration, Communication, Commitment & Courage.

In the army, you had to work together as a team to complete missions and stay safe. The same goes for my business - collaborating and sharing ideas with businesses that I speak to help us achieve the best marketing results for you!

Effective communication is crucial in both settings. How would you like to work with a marketer that doesn't communicate? Good communication makes all the difference.

When I was in the army, we had to be fully committed to our missions... In business, I bring that same level of commitment. I know that commitment is a key ingredient to success.

In the army, we had to be brave in challenging situations, and in business, it's important to have the courage to take risks and try new things. Taking risks and stepping outside of our comfort zones can lead to amazing opportunities.

On the other hand, if you keep doing the same thing over and over and expecting different results... that's the definition of insanity.

Ready to collaborate, communicate, commit, and have the courage to take your business to the next level?

Reach out if this might be what you're looking for in a marketing agency 😊

Tosh

Marketing isn't just running ads.Yes they go hand in hand.But there is a significant difference between the two.Marketin...
14/03/2023

Marketing isn't just running ads.

Yes they go hand in hand.

But there is a significant difference between the two.

Marketing is the ongoing plan that scopes the entire process of selling a product or service...

Everything from branding, design, strategy, SEO, web development and social media.

It includes:
✅ Identifying target customers
✅ Conducting market research
✅ Developing a marketing strategy, and executing that strategy through various channels.

It involves all aspects of the customer journey, from initial awareness to post-sale support.

Advertising is just one (although very important) aspect of marketing.

It refers specifically to paid promotion of a product or service through various media channels, traditional and digital.

Advertising is a way to reach a large audience and create brand awareness, but it is not the only way to market a product or service.

The key to successful advertising is to make sure your messaging is consistent with all other aspects of your marketing.

So if someone clicks on your ad, and they go to a landing page, there is congruency.

If your ad doesn't match up with the next step(s), they will unconsciously react with "Huh? Did I just... this isn't what I click on!" and leave your funnel.

Congruency is key.

I hope this understanding helps!

Big Love,
Tosh

Success requires discipline and totality.To your success ❤️
13/03/2023

Success requires discipline and totality.

To your success ❤️



Imagine this scenario: you've spent hours creating an ad campaign, targeting your ideal audience, and creating eye-catch...
09/03/2023

Imagine this scenario: you've spent hours creating an ad campaign, targeting your ideal audience, and creating eye-catching visuals.

You hit the "publish" button with excitement...

Only to see your ad barely get any clicks, let alone conversions.

Ouch, that hurts! 😩

But here's the thing - how strong is your offer?

And how well does it match your audience?

An irresistible offer is a game-changer.

The difference between a "meh" response and a flood of eager buyers. 💰

Research shows that ads with a strong offer tend to perform significantly better than those without one.

Why?

Customers are always on the lookout for deals, discounts, and added value - I know I am.

And so... a strong offer can be the deciding factor that motivates them to make a purchase! 🛍️

We've helped businesses like yours come up with offer ideas that convert like crazy.

Whether it's a limited-time discount, a BOGO deal, or a free gift, we can help you create an offer that your customers won't be able to resist. 🎁

So, if you're tired of low ad performance and ready to supercharge your marketing game, let's make it happen!

Comment below or slide into our DMs, and we'll help you brainstorm the perfect offer for your biz. 🚀


❤
27/02/2023

❤

Are you a marketing rookie who thinks that marketing is a piece of cake? 🍰Just throw up an ad and post a few social medi...
27/02/2023

Are you a marketing rookie who thinks that marketing is a piece of cake? 🍰

Just throw up an ad and post a few social media updates and you're good to go, right? 🤙

❌ WRONG!

Marketing is like a high-maintenance relationship that takes a lot of time and effort to get right.

It's not just about winging it and hoping for the best… 🤞

It requires a ton of planning and research, and yeah, we know that sounds boring, but it’s necessary.

And let's not forget that successful marketing comes with a price tag…

Sorry to break it to you, but those cheap marketing methods you were planning on using probably won't get you very far.

If you want to see real results, you gotta invest in the good stuff.

Quality over quantity is the name of the game. You need to commit to creating kick-ass offers and content that really speaks to your audience.

Trust us, it's worth it. You'll build a loyal following and see your sales soar.

So don't be tempted to skip investing your time, effort and money into marketing.

If you do, you'll be missing out on a world of opportunities.

Your audience will shrink… and your sales will suffer. And nobody wants that, right?

So, buckle up, do your research, and let's make some magic happen!

❤️
Tosh

Marketing is a science 💥👨‍🔬You run tests, review the results, which inform your next action.Good scientists don’t take r...
25/02/2023

Marketing is a science 💥👨‍🔬

You run tests, review the results, which inform your next action.

Good scientists don’t take results personally and get emotional about it. Same with marketing.

You follow a process that takes you from where you are now, to where we want to be, without taking results personally.

A process like this:
✅ Plan: define your target audience, research your competition, set up the backend systems that will help you hit your KPIs.
✅ Act: put the marketing plan into action. Launch your ad campaigns.
✅ Evaluate: Track your ad performance and review your results.
✅ Learn: update your marketing plan based off your results.
✅ Adjust: as needed according to your updated plan.
✅ Repeat: keep going until you create the result you want for your business.

This mindset is super important because without it, you will never allow the marketing machine to work for your business.

Your emotionality will get in the way of it working.

❤️
Tosh

Are you missing out on 97% of your potential customers?If your marketing message only appeals to the top 3% of people in...
23/02/2023

Are you missing out on 97% of your potential customers?

If your marketing message only appeals to the top 3% of people in your market, those who are already ready to buy... you are missing out on 97%!

Most marketing is targeted at this top 3% of easy customers.

With messaging that is along the lines of, "We have the biggest range of products at the lowest prices."

The problem is, you're not the only one going after these customers. All your competitors are also onto them.

So the question is, do you have a marketing strategy that attracts the 37% of people who are aware that they have a problem and are looking for the solutions that you provide? And how about the whopping 60% who don't even know they've got the problem to begin with?

You can get to the larger market this by creating a marketing system that takes people on a customer journey:
1️⃣ Attention
2️⃣ Engage
3️⃣ Subscribe
4️⃣ Educate
5️⃣ Convert
6️⃣ Customer!

Not many people are ready to go straight from step 1 to 6.

This means instead of selling first, you must offer value and human connection.

With an approach like this, you'll stand out in a marketplace full of people saying "Buy! Buy! Buy Now!"

❤️
Tosh

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Perth, WA

Telephone

+61433001648

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