08/12/2022
POWER Copywriting, an acronym for the five steps in the copywriting process: Prepare, Organize, Write, Edit, and Review.
Step 1: PREPARE
Good ad copy begins with good information. And the best way to gather the information you need is with a thorough Q&A
what is the product or service you are selling?
What does this product or service do for the customer? How does it work?
What is the suggested cost? What are you asking for it?
What problems are solved? What needs are filled?
What do you want prospects to do when they see this ad? Ask for more information? Buy immediately?
Step 2: ORGANIZE
After you’ve answered these questions, you next need to organize your information.
Step 3: WRITE
Now that you’ve collected and organized your information, it’s time to start writing your copy.
Write your headline.
Review your Prime Benefit, Offer, Deadline, Price, Prospect, Method of Ordering, Description, and Guarantee.
Choose the information you want to emphasize.
Select a basic headline type that best conveys your information.
Write several headlines and choose the best.
Step 4: EDIT
For some, editing is the hardest part of copywriting. But it’s essential to get the clean, crisp results you’re looking for. You must be ruthless. Don’t fall in love with your own writing. Every word must add to the message. If anything is unclear or wordy, cut it out. Long copy is fine. Just make sure that every word is pulling its own weight.
Step 5: REVIEW
Put your copy aside for a few days and read it later when you’re fresh.
