14/10/2022
FONTS work best when people don’t notice them! Some say, the best design is invisible.
From a branding perspective, fonts are important. Too many fonts create confusion for your audience and can also change the mood/expectation of what you are trying to express to your viewers.
In summary here are the two ends of the spectrum:
Too creative with your fonts ——— same general page layouts and font choices all the time
Be somewhere in between 😋
