B.W Media Perth

Name: B.W Media Perth
Address: Perth, WA, AU
Telephone: +601110914912
Rating: 5

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B.W Media Perth

Blackwhite | Social Media Management

We create strategies, content & ads that grow your brand — starting from just $699/month.
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Affordable, effective, and made for businesses that want real impact.

02/09/2026

AUSTRALIA IS CHANGING THE RULES BETWEEN BIG TECH AND LOCAL MEDIA

Australia’s media landscape is shifting again.

New legislation has passed Parliament to push major digital platforms to contribute more to Australian journalism — even if they choose not to make direct commercial deals with news publishers.

For marketers, this is more than a media-industry story. It shows how the relationship between platforms, advertising revenue and content is becoming increasingly regulated.

As platforms like Meta, Google, TikTok and LinkedIn play a bigger role in how Australians discover information, understanding the rules behind these platforms is becoming part of understanding marketing itself.

The takeaway?
Digital marketing doesn’t operate separately from media policy. When the platform changes, the marketing environment changes with it.

Learn more：https://ministers.treasury.gov.au/ministers/daniel-mulino-2025/media-releases/support-australian-journalism-passes-parliament?

30/08/2026

Still using a personal Facebook profile for your business? 👀

🥰How to create a Facebook Business Page🧐

1. Log in to your personal Facebook account

2. Go to “Pages” → “Create New Page”
Add your:
• Business/Page name
• Business category
• Short business description
Choose the category that most accurately represents what you do.

3. Add your branding
Upload:
📷 Profile photo — normally your logo
🖼️ Cover photo — show your product, service, location or brand message
Make sure the branding is clear and consistent with your Instagram, website and other platforms.

4. Complete your business information
Don’t leave your Page half-finished. Add as much information as possible:
📍 Business address / service area
📞 Phone number
📧 Business email
🌐 Website
🕐 Opening hours
💬 WhatsApp or Messenger contact
📝 About / business description
🔗 Booking or ordering link
The easier it is for customers to understand and contact your business, the better.

5. Set up your CTA button
Depending on your business, choose something relevant such as:
👉 Send Message
👉 Call Now
👉 Book Now
👉 Contact Us
👉 Order Now
👉 Learn More
Your CTA should match the main action you want customers to take.

6. Create a professional username
Instead of a random Facebook URL, create a simple username such as:

Try to keep it consistent with your Instagram username.

7. Connect your Instagram account
If you also use Instagram, connect the two through Meta Business Suite.
This makes it easier to:
• Manage FB + IG together
• Schedule posts
• Reply to messages
• Run Meta Ads
• Track performance

8. Add your team correctly
If an agency, employee or marketing team needs access, avoid sharing your personal Facebook password.

Instead, give them the correct access through Meta Business Suite / Business Portfolio.

23/08/2026

WHO CONTROLS THE WEST? 📰

Australia’s media landscape is changing and Western Australia is right at the centre of it.

The merger between Seven West Media and Southern Cross Media brings major television, radio, print and digital news brands together under one national media group. In WA, Seven West’s media assets include The West Australian, The Sunday Times and a significant network of local and regional publications.

The merger may create a stronger and more efficient media network, but it also raises an important question: what happens when more of the news we watch, read and hear is controlled by fewer companies?

The conversation around media ownership, diversity and the future of independent local journalism is becoming increasingly important — particularly as the industry continues to face advertising pressure and cost-cutting. In June, Southern Cross Media also announced plans to cut around 250–300 jobs.

It’s more than a business merger. It’s a shift in who shapes the stories Australians see every day.

🔗 Read more:

ACCC:
https://www.accc.gov.au/media-release/southern-cross-medias-proposed-acquisition-of-seven-west-media-not-opposed-by-accc

ABC News:
https://www.abc.net.au/news/2025-09-30/southern-cross-austereo-and-seven-west-media-merge/105833848

17/08/2026

Recent updates to Perth's three-bin FOGO (Food Organics and Garden Organics) system have sparked significant frustration among residents. What was originally an initiative to reduce landfill waste has quickly become a source of household stress.

The new guidelines have unexpectedly altered what can be disposed of in the green bins, leaving many feeling overwhelmed by the complexity of the sorting rules. Everyday items previously encouraged for composting are now strictly prohibited. Families must spend extra time separating food scraps and double-checking the approved materials list to ensure their bins get collected.

Adding to the growing stress, locals are expressing serious concerns about severe odor issues. With new restrictions on how organic waste is contained, households worry their backyard bins will become breeding grounds for unbearable smells.

The community is currently hoping for clearer instructions and more practical solutions from local authorities to manage waste without the extra hassle. We need a sustainable recycling system that works smoothly for everyone.

16/08/2026

Western Australia Police have commenced their first trial of Overt Live Facial Recognition (LFR) technology in public spaces. In just one week, the AI system scanned over 130,000 faces against a 4,000-person watchlist, resulting in 33 alerts and 18 arrests.

While police view these early results as highly encouraging for public safety, privacy experts, legal professionals, and Indigenous groups are raising serious concerns. Police assure the public that faces not on the list are instantly pixelated and the biometric data is immediately deleted.

However, privacy watchdogs argue that this momentary biometric scanning still constitutes intrusive data collection.

Experts are also warning about potential inaccuracies caused by real-world lighting and camera angles, alongside the historical bias of facial recognition systems against women and people of color. Furthermore, advocacy groups are demanding greater transparency regarding who gets placed on the watchlist and the severity of their alleged offenses. This trial highlights the complex ongoing tension between advancing law enforcement tools and protecting civil liberties.

13/08/2026

Perth Zoo has officially launched Western Australia's first-ever avian influenza (bird flu) vaccine trial to safeguard our native birds from this growing global threat. While Australia was previously untouched by the worst strains, shifting migration patterns mean proactive defense is now essential.

The threatened Black Cockatoos are the first to receive this pioneering protection. Already facing immense pressure from habitat loss, an outbreak within their fragile populations could be catastrophic. Perth Zoo is fiercely fighting to preserve this cherished part of our natural heritage.

This trial involves carefully monitoring the birds' immune responses to gather vital data for future conservation protocols. Simultaneously, the WA Government is preparing an emergency state-wide vaccine rollout in the coming days, forming a united biosecurity front to ensure our unique wildlife continues to thrive safely.

02/05/2026

Don't hide your prices. 💵

When a customer visits your website and can't find the price, they usually just leave. Being clear about what you charge (even for high-ticket services) builds trust instantly.

👇 Do you hate it when businesses say "PM for price"?

29/04/2026

Why do we always buy at the last minute? ⏳

Adding a countdown timer or a limited-time offer to your sales page is one of the best ways to get people to act fast. If people think they have all the time in the world, they will procrastinate and forget to buy.

⏰ Do flash sales and countdowns make you want to buy faster?

26/04/2026

The real magic happens in the comments section. ✨

Posting is only step one. Replying to comments, answering DMs quickly, and talking to your audience is how you actually close the sale. Good customer service on social media is the best marketing.

💬 How fast do you usually reply to business messages?

23/04/2026

Stop stressing about your follower count. 🛑

Having 100,000 followers means nothing if nobody buys your product. It’s much better to have 1,000 highly engaged fans who trust you and actually spend money with your business. Focus on connection, not just numbers.

💬 Do you agree? Quality over quantity?

Address

Perth, WA

Telephone

+601110914912

Website

https://bwhitemarketing.com.au/

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