bureau42

18/09/2026

Breaking news...

We’re incredibly proud to share that bureau42’s Head of Search, Richard Wassell, has been selected as one of only three finalists for the Courage Award at the 2026 National Stroke Awards.

Richard experienced a stroke in 1994 while serving aboard a Royal Australian Navy submarine. Since then, he has continually challenged perceptions of what is possible.

Richard has represented Australia at the Invictus Games, competed at World Championships in indoor rowing and set multiple world and Australian rowing records.

His achievements also extend beyond rowing. Richard has completed the gruelling 46-kilometre Six-Foot Track and won a silver medal at the Australian Marathon Championships. He has also used his experience to advocate for greater inclusion in adaptive sport and encourage others facing the challenges of life after stroke.

Anyone who knows Richard will recognise the courage, resilience, discipline and generosity he brings to everything he does. These qualities are evident in the support and leadership he provides to his colleagues, clients and community.

Adding to an already remarkable year, Richard was recently selected to represent Team Australia at the Invictus Australia Sports Festival 2026, taking place in Perth from 22 to 26 October.

The National Stroke Awards recognise courageous and inspiring Australians, including stroke survivors, carers, volunteers, health professionals, researchers, fundraisers and advocates. This year’s ceremony will be particularly special as part of the Stroke Foundation’s 30th Anniversary celebrations in Melbourne on 15 October.

Being named a national finalist is an extraordinary and thoroughly deserved achievement.

Congratulations, Richard. Everyone at bureau42 is immensely proud of you and we can't wait to cheer you on in October! 💙

21/08/2026

Proud to be the official media partner for Margaret River Region Open Studios 2026.

This September 155 artists throw open their studio doors across the region. Meet the people behind the work and their creative spaces.

We’ll see you out there!

Plan your trip: mrropenstudios.com.au

29/07/2026

Spoiler: the SEO strategy that wins in Perth won't necessarily win in Bunbury. 📍

Same brand, same goals — but ranking in the CBD is a different game to ranking across regional WA.

Richard, our Head of Search, breaks down why one-size-fits-all SEO quietly leaves money on the table.

Have a read 👉 https://bureau42.com.au/perth-seo-vs-regional-wa-seo/

Photo: Corey Serravite

22/05/2026

If you don’t post a team photo from Oasis after Oasis, were you even at Oasis?? 👀😉

What an incredible night at the 2026 Campaign Brief WA Oasis Ball! 🎉

As a South West WA agency, we couldn’t be prouder to see bureau42 named finalists for Boutique Agency of the Year and Village of the Year — rubbing shoulders with some of the best creative, marketing and digital businesses in the state. It’s a true reflection of the consistency, commitment and quality this team brings every single day.

A huge congratulations to all the winners, finalists and nominees. The standard of work coming out of WA’s marketing, creative and digital industry is genuinely inspiring — and nights like this are a brilliant reminder of the talent we have right here in our own backyard.

A massive thank you to the Oasis Ball Committee, Campaign Brief WA, and everyone involved in making it such a memorable evening — and for continuing to support The Salvation Army Australia through this wonderful event.♥

11/05/2026

Fuel prices are changing how WA travellers think about weekend getaways. That Perth to Margaret River drive now comes with real cost and hesitation.

For tourism operators, this is an opportunity, not a setback.
Focus less on just the destination and more on how people get there.

Coach tours and transport-included experiences remove the stress, cost, and driving fatigue.

Read more on turning the fuel crisis into a competitive advantage.

Learn how WA tourism operators can respond to rising fuel costs by repositioning transport, convenience and coach tours as a smarter way to travel.

30/04/2026

Three years of Jacinta. 🎉

As our Account Manager, she brings a level of organisation, care, and consistency that keeps everything running smoothly. She looks after our clients, supports the team, and handles the detail that often goes unseen, but makes all the difference!

She is the kind of person every team needs. Brilliant, reliable, thoughtful, and always willing to step in when it counts, and always with a smile on her face.

Even now, while off her feet with a broken ankle, she is still finding ways to stay connected and support those around her. That says a lot about who she is.

She deserves a standing ovation. We might just give it a little time. 😉

Three years in, and we are genuinely grateful to have her as part of the team.

Thank you for everything you do, Jacinta. 💙

25/04/2026

ANZAC Day holds a special place for our team. We’re proud to stand alongside those who have served, those who have fallen, and the many families connected to our team who have answered the call. Their stories and sacrifices are part of who we are.

That connection is close to home, with Richard, having served in the Australian Navy. It’s a reminder that service and sacrifice are not distant ideas, but something woven into our team.

Today we pause to commemorate and reflect on their sacrifice.

Lest we forget.🌹

20/03/2026

From humble beginnings with just Jon in 2018, we’ve grown to seven specialists across the South West and Perth.

Driving growth for your business.

Experienced. Trusted. Local. Independent.

19/03/2026

Back for our fourth year with the Margaret River Readers & Writers Festival!

Big ideas, bold conversations, brilliant stories. 15–17 May, Margaret River region.

👉 Browse the program + grab your tickets: https://mrrwfestival.com/program/

17/03/2026

Why the Google Premier Partner Badge Might Be a Red Flag for Your Business.

Businesses often assume it signals the best Google Ads agencies.

But here’s the reality:

That badge mostly measures things like:
• total ad spend managed
• client growth
• number of accounts
• product diversification

What’s missing?
❌ Return on ad spend
❌ Cost per lead
❌ Conversion performance

In other words, the badge says more about scale than results.

If you're choosing a Google Ads agency, there are far better questions to ask than “Are they Premier?”

We break down what actually matters in the full article.

👇Read it here:
https://bureau42.com.au/google-premier-partner-elite-badge-or-warning-sign/

Is the Google Premier Partner badge really a sign of quality? Discover what it means, how it works, and why it may not always benefit your business.