Ela Mazur Creative

Name: Ela Mazur Creative
Address: Perth, WA, AU
Telephone: +61400048802

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Ela Mazur Creative

Learn how to use Instagram to grow your business!

02/09/2026

If you create Reels for your business but would MUCH rather edit them on a bigger screen… this is good news.

Meta is bringing Edits to desktop, with the ability to move your workflow between mobile and desktop. Yes they have made an OFFICIAL announcement about this 😉

There’s no confirmed release date yet, but I’m very interested to see how this fits into Instagram’s bigger push towards giving us more desktop functionality.

Because anything that makes creating content faster and easier gets a yes from me.

I’ll be testing it when it rolls out and sharing whether it’s actually worth using.

31/08/2026

Instagram has started rolling out the ability to create and post Stories directly from your computer 👏🏻

If you’re managing your own social media alongside everything else in your business, this is a handy little update.

Especially if you’re already creating your graphics in Canva, editing content on your computer or have all your photos and videos saved there.

No more sending it to your phone first just so you can upload it to Stories. No more failed air drops or it not downloading from the Canva app…

You can now head to Instagram.com
→ your profile
→ click the blue +
→ Story
→ upload and post

And… if you want to schedule your Stories ahead of time, you can still do that through Meta Business Suite.

If you can’t see it yet it’s being gradually rolled out (like every other update IG does), so keep an eye out.

Save this for when the update hits yours!

28/08/2026

Comment WORKSHOP and I’ll send you the details for our Perth workshop on 23 September. Only 5 spots left!

Your audience doesn’t automatically know how good you are at what you do.

They don’t see the years of experience behind your business.

They don’t hear the conversations you have with clients.

They don’t know about the results you’ve created, the processes you’ve refined or everything you’ve learnt along the way.

They only know what you show them.

I think this is where so many experienced business owners get stuck with content.

When something feels obvious to you because you’ve been doing it for years, you forget that it isn’t obvious to the person who needs your help.

Or you know SO much that narrowing it down into a clear message and a few content pillars feels impossible.

The answer isn’t necessarily to create more content.

It’s getting clearer on what you want to be known for and intentionally creating content that reinforces it.

That’s exactly what Elsa The Business Mentor and I are going to help you work through in person.

We’ll cover:

→ Your unique point of view and what you want to be known for
→ Your thought leadership, positioning and signature frameworks
→ How to audit your Instagram account
→ Creating content pillars that actually reflect your expertise
→ Turning those pillars into content ideas
→ How to plan those ideas into an actual strategy
→ What to pin to the top of your Instagram profile
→ The Instagram golden rules I recommend sticking to

Plus, Kaitlyn and I will be doing 15 minute mini Reel filming sessions with each attendee so you can start putting it all into action while you’re there.

23 September | 9:30am to 12:30pm
Panorama Club, Leederville
Only 5 spots left

Comment WORKSHOP and I’ll send you the link.

27/08/2026

Instagram doesn’t just want you to scroll anymore. It wants you to SEARCH.

If you’re using Instagram to market your business, this is a shift worth paying attention to.

Think about the things you’d usually Google.

I looked at my own recent Instagram searches and found:

“school holiday activities Perth”
“winter outfit ideas”
“healthy snack ideas for kids”
“wedding guest dress”

I’m already using Instagram like a search engine without really thinking about it.

Instagram gives us something Google doesn’t always give us as quickly: visual results, real people, recommendations and social proof.

What does this mean for your content…

Keywords matter!

Instead of relying heavily on hashtags, Instagram is looking at the words you use in your:

→ Captions
→ Reel covers
→ On screen text
→ Profile name
→ Bio

If you’re a Perth wedding photographer, say “Perth wedding photographer.”

If you share easy meal ideas for busy mums, use phrases like “easy meal ideas for busy mums.”

Think less about what sounds clever and more about what your ideal client would actually type into the search bar.

A few things I’d be doing now:

✔️ Identify the phrases your ideal client is searching for
✔️ Naturally include them throughout your content
✔️ Make sure your bio clearly says what you do, who you help and where you’re located
✔️ Create posts answering the questions your audience is already asking
✔️ Before creating content, ask: “What might my ideal client be searching for today?”

Because your next client might not discover you while scrolling.

They might be actively searching for exactly what you do.

this isn’t really new information and stuff that we were already doing in our actual bios in order for people to find us but now it’s important to also do it in all of our content.

socialmediamarketing

26/08/2026

Going viral isn’t the goal. Growing your business is.

A viral post can bring thousands, sometimes millions, of new eyes to your content. But more views don’t automatically mean more of the right followers, enquiries or clients.

And sometimes, going viral can bring a whole lot of people into your world who aren’t your people at all.

One of our clients recently had a Reel go viral and a LOT of the comments ended up being about what she was wearing (which, for the record, was fab 😂) rather than what she was teaching.

But her outfit made people stop. They watched. They engaged. And amongst all that attention, a lot of genuinely relevant new people discovered her too.

The important part?

When they clicked through to her profile, it was ready for them.

Her bio clearly explained what she does. Her content backed up her expertise. Her profile gave people a reason to stick around. And because we’re managing her account, there was already a strategy behind what those new visitors would see next.

That’s where the real opportunity is.

You don’t necessarily need a million views.

You need the right people to find you, understand you, trust you and eventually take the next step with your business.

So yes, create content that gets attention.

But make sure your profile is ready for what happens when it does.

Save this and give your profile a quick check today.

24/08/2026

Comment “PLAN” and I’ll send you my free 2026 Instagram Posting Strategy.

Every month, Kaitlyn and I go through this process for our clients.

And every client is VERY different.

We have our Type A clients who already know exactly what’s happening next month.

Launch dates locked in.
Promotions planned.
New products ready.
Key dates in the calendar.

They give us everything we need and off we go.

Then we have our Type B clients

They’re busy running their business, things change, dates move and sometimes we’re the ones checking in saying, “What have we got coming up next month?”

And that’s completely fine too.

It just means we’re a little more hands-on in pulling everything together, keeping track of what needs to happen and making sure their content still goes out on time.

Either way, we’re not sitting down each week trying to think of something to post.

There’s a strategy, a plan and a reason behind what’s going out.

Swipe through and I’ll show you the process I’d use to plan yours.

23/08/2026

If you use Canva to create your social media content, there’s a good chance you’re already using AI powered tools, even if you don’t think of your content as “AI generated.”

Background remover, Magic tools, Translate, auto captions… AI is becoming part of our everyday content creation process.

Right now, Instagram’s AI labels don’t seem to be getting it right every time.

I’ve noticed the “AI Content” label popping up more and more lately, particularly on newer accounts, even when the content doesn’t appear to be fully AI generated.

So if you suddenly see an AI label on one of your posts, don’t panic or immediately stop using the tools that make content creation easier.

It may simply mean Instagram has detected an AI powered tool somewhere in your creation or editing process.

Share this with someone who needs to know!

Address

Perth, WA

Telephone

+61400048802

Website

http://www.elamazurcreative.com/

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