05/07/2025
Our legendary EP Jess getting some much anticipated recognition for her brilliant work. So proud of your achievements!
π Congratulations to the Winner of the 2025 Insurance Commission of Western Australia Road Safety Advocate Award, Jessie Smith!
Jessie Smith is passionate about purpose-driven creative work. Jessie is a Graphic Designer and Experience Producer at Gettin Hectic. A graduate of North Metropolitan TAFE, her strategic and emotionally engaging designs include the road safety campaign The World Can Wait, a behaviour change initiative tackling mobile phone distraction that reached nearly 600,000 Western Australians through billboards and media coverage. Jessieβs campaign reframed disconnection as empowerment, sparking important conversations among young drivers. Also a Shine Graduate and AGDA award recipient, Jessie blends empathy, creativity, and research to produce design that resonates and inspires. She continues to drive meaningful change through her freelance business, Rusty Creative.