Profile Media

Profile Media Profile Media brings a team of expert and quality journalists to your publicity and content campaign without the PR-firm hype.

PR & Communications Agency | Authentic Thought Leadership | AI Search Visibility | Media Coverage | Digital Reputation
We help purpose-driven leaders & organisations build credibility, visibility & trust with strategic PR, media & high-authority content. Our focus is to help you reach your target market and connect with them in an authentic and engaging manner. We simply get on with the job and bring our journalist ‘do whatever it takes’ attitude to creating content that captures attention.

Is new technology really the answer to reducing energy costs?In the latest issue of Laundry Link News, DETA Consulting M...
28/08/2026

Is new technology really the answer to reducing energy costs?

In the latest issue of Laundry Link News, DETA Consulting Managing Director Jonathan Pooch explores how commercial laundries can improve energy efficiency by making better use of the equipment they already have, before looking to major new technology or capital investment.

Rather than immediately asking, “What new technology should we buy?”, Jonathan encourages operators to ask: “Are we getting everything we can from the equipment we already own?”

Read the full article here: https://online.fliphtml5.com/ikamk/Laundry-Link-News-August/ =14

25/08/2026

It's a well known and much-loved WA tourism spot, but ongoing uncertainty around Penguin Island's discovery centre is having an impact on an award-winning tourism business.

Perth Wildlife Encounters spoke with 9 News Perth, with CEO Chad warning that three years on from the closure of the island's discovery centre the future of the business looks grim. He says declining visitor numbers, issues with sand movement preventing island access, and a lack of firm commitment about a replacement facility are all having an impact.

Video: 9 News

Can the gut help change the course of type 1 diabetes?ImmunoBiota Therapeutics recently featured in Bio World, with foun...
20/08/2026

Can the gut help change the course of type 1 diabetes?

ImmunoBiota Therapeutics recently featured in Bio World, with founder and CEO Eliana Marino sharing insights into IBT 100 and the company’s innovative approach to treating type 1 diabetes.

“We are the first one in the oral space, and the other unique feature is that we are tackling the disease from the gut to target the power of the immune system.”

The article explores how ImmunoBiota’s oral, non immunosuppressive therapy could help restore immune tolerance and potentially shift the focus from glucose management towards disease modification.

Read the full article here: https://www.bioworld.com/articles/733374-immunobiota-targets-oral-immune-tolerance-in-type-1-diabetes?v=preview

18/08/2026

Behind the scenes at Profile Media: Sue Papadoulis - Founder, Director and CEO

Sue knows that some of the best opportunities for growth can come from stepping outside your comfort zone.

In the first of our team spotlight series, Sue gives us a glimpse into her career, what drives her and what she values most about the work we do at Profile Media.

Watch the full video to hear more.

Is Australia really falling behind on innovation, or are we simply measuring it the wrong way?Gillian Woodhouse recently...
13/08/2026

Is Australia really falling behind on innovation, or are we simply measuring it the wrong way?

Gillian Woodhouse recently shared her perspective in Startup Daily, challenging the negative narrative around Australia’s innovation ecosystem and highlighting the global successes already coming out of our own backyard.

From Gardasil to Canva, Australia has proven it can innovate. The real challenge is turning those successes into a repeatable playbook for growth.

“The question is not whether we can innovate. It is how we make success repeatable.”

Read the full article here: https://www.startupdaily.net/advice/opinion/australias-innovation-story-isnt-broken-were-just-telling-it-wrong/

What makes an awards application stand out?Winning isn’t always about having the biggest achievements, it’s about how ef...
11/08/2026

What makes an awards application stand out?

Winning isn’t always about having the biggest achievements, it’s about how effectively you present them.

From sticking to the criteria and getting your timing right, to building a strong LinkedIn presence and online reputation, the details can make all the difference.

Read the full article for practical tips to make your next awards submission count.

https://www.profilemedia.com.au/awards-season-the-secrets-to-a-great-application/

If you’re like me then one skill many people struggle with is tooting their own horn, and to this day many companies and Executives struggle to do so effectively. With a background in running and attending awards shows, it might surprise you to know that quite often winners are not the companies y...

04/08/2026

Can you trust an AI diagnosis when it comes to your oral health?

It's a genuine question, and one more patients are asking. The team at Innova Dental were part of this important conversation this week, speaking with 7NEWS Tasmania and the The Mercury Newspaper, encouraging Australians to think twice about relying on AI for dental advice.

The team's expert insight is a timely reminder about the importance of in-person, professional care, and maintaining regular dental check-ups.

Video: 7NEWS Tasmania

03/08/2026

Mid-year is the perfect time to reflect on progress and continue building visibility.

Our clients secured impactful coverage across TV, radio and social media, demonstrating how consistent PR strengthens credibility, reaches new audiences and keeps businesses front of mind.

Catch these client wins in the full edition of our latest Good Newsletter here: https://www.profilemedia.com.au/the-good-newsletter-july-2026/

📩 Prefer Email? Sign up to get the latest edition straight to your inbox: https://www.profilemedia.com.au/newsletter-sign-up/

Did you spot July's Buck Moon lighting up the sky last night?Rose Smith, leading Australian astrologer of Absolute Soul ...
30/07/2026

Did you spot July's Buck Moon lighting up the sky last night?

Rose Smith, leading Australian astrologer of Absolute Soul Secrets, has shared with Starts at 60 why this year's Aquarius Full Buck Moon is bringing something rare, real clarity during one of the busiest astrological periods of the year.

"This Full Moon is about clarity returning. For many people, it will feel as though the fog is finally beginning to lift."

Read the full astrological insights here: https://startsat60.com/media/slow-down-julys-buck-moon-is-bringing-clarity-after-weeks-of-confusion

If you own cryptocurrency, there's one important question you should be asking before September 30. Who controls your di...
28/07/2026

If you own cryptocurrency, there's one important question you should be asking before September 30. Who controls your digital assets?

Bitcoin.com.au recently featured in The West Australian, where General Manager Nic Roberts discussed why Australia's evolving digital asset rules are prompting crypto investors to ask more questions about custody and safeguards before transferring money.

"For years the crypto conversation has been about what to buy but where your crypto is held is just as important as which cryptocurrency you choose."

Read more here: https://thewest.com.au/business/your-money/who-holds-your-crypto-experts-warn-many-investors-dont-know-c-22541959

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Perth, WA
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