Profile Media

Profile Media Profile Media brings a team of expert and quality journalists to your publicity and content campaign without the PR-firm hype.

PR & Communications Agency | Authentic Thought Leadership | AI Search Visibility | Media Coverage | Digital Reputation
We help purpose-driven leaders & organisations build credibility, visibility & trust with strategic PR, media & high-authority content. Our focus is to help you reach your target market and connect with them in an authentic and engaging manner. We simply get on with the job and bring our journalist ‘do whatever it takes’ attitude to creating content that captures attention.

Did you know first home buyers could access tens of thousands of dollars in savings and support? Perth Home Brokers foun...
18/06/2026

Did you know first home buyers could access tens of thousands of dollars in savings and support?

Perth Home Brokers founder Nitesh Jha was recently featured in The West Australian, highlighting the grants, incentives and government schemes available to help first home buyers get into the property market.

Nitesh said many buyers are missing out simply because they are unaware of the programs available, with potential savings and benefits worth up to $75,000 on an $800,000 house and land package.

Read the full article here: https://thewest.com.au/business/housing-market/surviving-the-chronic-housing-crisis-a-detailed-list-of-initiatives-to-help-you-buy-or-rent-c-22350194

Are difficult conversations about wealth, inheritance and succession being left too late? Garry Symonds, Principal Partn...
16/06/2026

Are difficult conversations about wealth, inheritance and succession being left too late?

Garry Symonds, Principal Partner at Fitzpatricks Advice Partners WA, shared his insights with WAtoday.com.au as uncertainty around proposed capital gains tax changes prompts more families to discuss their long term plans.

“The money side is 20 per cent, and the other 80 per cent is family dynamics, communication, governance and decision-making.”

Read the full article here: https://www.watoday.com.au/national/western-australia/the-taboo-talks-some-wa-families-should-have-as-cgt-uncertainty-reigns-20260531-p602jx.html

Could Australian manufacturers be missing out on millions in government energy funding?DETA Consulting Managing Director...
11/06/2026

Could Australian manufacturers be missing out on millions in government energy funding?

DETA Consulting Managing Director Jonathan Pooch explained to Sustainability Matters why manufacturers need to take a more strategic approach to energy management if they want to capitalise on funding opportunities and future proof their operations.

“The funding is there. The projects make sense. What’s missing for most businesses is simply the preparation to act when the window opens.”

Read the full article here: https://www.sustainabilitymatters.net.au/content/energy/news/manufacturers-could-be-missing-out-on-govt-energy-funding-553227141

Has the Federal Budget changed the way Australians think about investing?Craig Semmens, CEO of stockbroking firm Phillip...
09/06/2026

Has the Federal Budget changed the way Australians think about investing?

Craig Semmens, CEO of stockbroking firm PhillipCapital Australia and its Australian arm POEMS Australia, shared his insights with The Times.

“Australians built entire financial identities around a property led wealth model. Many people, particularly younger investors will be questioning whether that model still works.”

As investors reassess traditional pathways to wealth creation, the article explores what these changes could mean for diversification, financial security and long term investment strategies.

Read the full article here: https://thetimes.com.au/property/50644-most-australians-think-the-budget-just-changed-the-rules-on-property-they-have-no-idea-how-far-it-actually-goes

03/06/2026

Meaningful media coverage is not always about the biggest headline. Sometimes it is about reaching the right audience.

This month’s Good Newsletter highlights how Merit Consulting Group, Muzz Buzz and The Roebuckbay Hotel used targeted media opportunities to connect with engaged audiences and build trust, authority and visibility through earned media.

Read the full edition of our Good Newsletter here: https://www.profilemedia.com.au/the-good-newsletter-may-2026/

📩 Prefer Email? Sign up to get the latest edition straight to your inbox: https://www.profilemedia.com.au/newsletter-sign-up/

02/06/2026

How does the global price of scrap copper impact households and businesses in Western Australia?

As Steve King from Merit Consulting Group explained on 7NEWS Perth, rising copper prices are driving increasingly brazen thefts from construction and demolition sites across the state.

In some cases, thieves are stripping valuable copper from buildings before remediation work can begin, often damaging asbestos pipe-coatings in the process and creating significant safety risks.

It's an issue that extends far beyond the value of the stolen metal, impacting community safety, project timelines and budgets.

See the story below: https://www.facebook.com/reel/1353921846582300

Halfway through day one of the Future of Generative AI in Public Relations & Communications Summit and there's already s...
28/05/2026

Halfway through day one of the Future of Generative AI in Public Relations & Communications Summit and there's already some great learnings and conversations happening.

Artificial intelligence is no longer a buzz word, it's increasingly part of people's every day. So what does that mean for the PR, Media and Communications landscape?

Lisa is attending the Sydney conference virtually, but the interactive morning sessions with Canva's Holly Ledlin, Freedom Furniture's Rebecca O'Hearn and Amazon Web Services' Matthew Wu already have her sharing insights with the team.

Early takeaways? Remain curious, try, test and review the various tools on offer, and if we think AI is saving us time now, just wait until we see what is around the corner.

Oh, and no one likes AI slop. But then, we already knew that 😉

26/05/2026

Can AI technology help reduce the potential of flooding events, before rain begins to fall?

Director Len Luxford from Matter joined host Charlie Brown on Life and Technology, to discuss how agentic AI is creating proactive stormwater management systems, by identifying potential issues before rainfall arrives.

Developed in Australia, the technology has the potential to reduce costs, improve safety and transform stormwater networks globally.

Listen here: https://omny.fm/shows/life-and-technology/life-and-technology-saturday-may-23-2026?t=9m50s

And that's a wrap on AusMedtech 2026 for our CEO Sue Papadoulis, who spent 3 days at the event in Perth, speaking, meeti...
22/05/2026

And that's a wrap on AusMedtech 2026 for our CEO Sue Papadoulis, who spent 3 days at the event in Perth, speaking, meeting and touring the medtech ecosystem.

From the excitement of Start Up Ally to Minister Stephen Dawson's announcement of continued funding for the vital WA Life Sciences Innovation Hub, the conference was a great success for Perth - and the first time it's been staged in the city.

It was also the first time Sue had been invited to speak and chair a panel session, which is testament to our efforts to shine a light on the important companies having a real impact to change the lives of patients.

Sue's session was on recalls in the medtech industry and she was joined by Kylie Sprogston of Bellberry, Nathan Jone from the TGA and Moreica Pabbruwe from Royal Perth Hospital.

So many new ideas and an openness to explore - the good, the bad and the ugly, is central to the industry's growth.

Here's to a bright future for Australia's burgeoning medtech sector.

What does home ownership look like in the future?Perth Home Brokers was recently featured in The Sydney Morning Herald a...
21/05/2026

What does home ownership look like in the future?

Perth Home Brokers was recently featured in The Sydney Morning Herald and The Age, with founder Nitesh Jha discussing how rising property prices and the challenge of saving while renting are pushing more Australians to pool resources to enter the market.

Nitesh’s client Armando Cruz shared, “You can’t buy a house just by yourself, you have to buy a house with your husband or wife to buy it, pretty much. You can’t do it by yourself.”

Read the full article here:
https://www.smh.com.au/property/news/melbourne-suburbs-where-houses-cost-less-than-1-3-million-20260512-p5zw3s.html

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