Profile Media

Name: Profile Media
Address: PO Box 285, Perth, WA, 6018, AU
Telephone: 1300123110

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Profile Media

Profile Media brings a team of expert and quality journalists to your publicity and content campaign without the PR-firm hype.

PR & Communications Agency | Authentic Thought Leadership | AI Search Visibility | Media Coverage | Digital Reputation
We help purpose-driven leaders & organisations build credibility, visibility & trust with strategic PR, media & high-authority content. Our focus is to help you reach your target market and connect with them in an authentic and engaging manner. We simply get on with the job and bring our journalist ‘do whatever it takes’ attitude to creating content that captures attention.

28/05/2026

Halfway through day one of the Future of Generative AI in Public Relations & Communications Summit and there's already some great learnings and conversations happening.

Artificial intelligence is no longer a buzz word, it's increasingly part of people's every day. So what does that mean for the PR, Media and Communications landscape?

Lisa is attending the Sydney conference virtually, but the interactive morning sessions with Canva's Holly Ledlin, Freedom Furniture's Rebecca O'Hearn and Amazon Web Services' Matthew Wu already have her sharing insights with the team.

Early takeaways? Remain curious, try, test and review the various tools on offer, and if we think AI is saving us time now, just wait until we see what is around the corner.

Oh, and no one likes AI slop. But then, we already knew that 😉

26/05/2026

Can AI technology help reduce the potential of flooding events, before rain begins to fall?

Director Len Luxford from Matter joined host Charlie Brown on Life and Technology, to discuss how agentic AI is creating proactive stormwater management systems, by identifying potential issues before rainfall arrives.

Developed in Australia, the technology has the potential to reduce costs, improve safety and transform stormwater networks globally.

Listen here: https://omny.fm/shows/life-and-technology/life-and-technology-saturday-may-23-2026?t=9m50s

22/05/2026

And that's a wrap on AusMedtech 2026 for our CEO Sue Papadoulis, who spent 3 days at the event in Perth, speaking, meeting and touring the medtech ecosystem.

From the excitement of Start Up Ally to Minister Stephen Dawson's announcement of continued funding for the vital WA Life Sciences Innovation Hub, the conference was a great success for Perth - and the first time it's been staged in the city.

It was also the first time Sue had been invited to speak and chair a panel session, which is testament to our efforts to shine a light on the important companies having a real impact to change the lives of patients.

Sue's session was on recalls in the medtech industry and she was joined by Kylie Sprogston of Bellberry, Nathan Jone from the TGA and Moreica Pabbruwe from Royal Perth Hospital.

So many new ideas and an openness to explore - the good, the bad and the ugly, is central to the industry's growth.

Here's to a bright future for Australia's burgeoning medtech sector.

21/05/2026

What does home ownership look like in the future?

Perth Home Brokers was recently featured in The Sydney Morning Herald and The Age, with founder Nitesh Jha discussing how rising property prices and the challenge of saving while renting are pushing more Australians to pool resources to enter the market.

Nitesh’s client Armando Cruz shared, “You can’t buy a house just by yourself, you have to buy a house with your husband or wife to buy it, pretty much. You can’t do it by yourself.”

Read the full article here:
https://www.smh.com.au/property/news/melbourne-suburbs-where-houses-cost-less-than-1-3-million-20260512-p5zw3s.html

19/05/2026

Australia’s housing market is forcing first home buyers to think differently, and for many younger Australians, cryptocurrency is becoming part of the equation.

Bitcoin.com.au recently featured in both realestate.com.au and Herald Sun, where General Manager Nic Roberts was interviewed about the platform’s recent Property Report, which surveyed 2000 Australians and found digital assets are increasingly helping younger buyers save for a home deposit.

Nic explained that while crypto is not a get-rich-quick scheme, many long-term investors have used digital assets to build deposits faster and gain an edge in an unaffordable property market.

Read the full article here:
https://www.realestate.com.au/news/victoria-firsthome-buyers-turn-to-crypto-to-secure-property/

14/05/2026

Why are girls thriving in STEM at school, yet so many women disappearing from the industry before reaching leadership roles?

Gillian Woodhouse recently shared her expert perspective on the issue in Startup Daily, examining the structural barriers continuing to push women out of STEM, despite decades of investment in education and capability.

“If we are serious about productivity, innovation and long-term economic resilience, we cannot afford to keep losing women from STEM and leadership pipelines.”

Read the full article here: https://www.startupdaily.net/advice/opinion/australia-isnt-losing-girls-in-stem-its-losing-women/

07/05/2026

Did you catch the story about glass contaminating compost from FOGO waste collections in High Wycombe?

After reports of a junior footy team suffering cuts from broken glass on an oval, the story gained major media attention.

Profile Media’s Emma quickly connected the issue with our client Greg Watts CEO of C-Wise, an expert in composting and waste processing, who could explain how it happened and what needs to change.

The result was coverage on 9 News Perth and live interviews on 6PR Perth and ABC Perth Radio, positioning Greg as a trusted voice on a major public issue.

Video Credit: 9 News

05/05/2026

Whether supporting a short-term project or building earned media over years, the right strategy makes all the difference.

This month’s Good Newsletter showcases how BiomeBank, C-Wise and Rose Smith are turning stories into sustained media impact.

Read the full edition of our Good Newsletter here: https://www.profilemedia.com.au/the-good-newsletter-april-2026/

📩 Prefer Email? Sign up to get the latest edition straight to your inbox: https://www.profilemedia.com.au/newsletter-sign-up/

01/05/2026

Are you aware of the changes to Australia’s solar battery rebate scheme taking effect today?

CEO of Think Renewable Daniel Tonkin shares his perspective in Yahoo Finance, noting the changes are necessary following strong uptake of larger systems, and it's more important than ever that customers understand which battery is right for them.

"In some cases, these changes will cut thousands of dollars from previous rebates".

Read the full article here: https://au.finance.yahoo.com/news/new-rule-to-end-rebate-chasing-as-solar-and-battery-change-hits-homeowners-from-tomorrow-011901347.html?guccounter=1

28/04/2026

What does it take to turn world leading medical research into globally commercialised innovation?

BiomeBank CEO Dr Sam Costello explores this in recent coverage by InDaily South Australia, following the company’s up to $15 million strategic investment from Blackmores Group.

“Australia has an incredible track record of medical research, but where we have often struggled is translating and commercialising that research into products and services.”

Sam notes this partnership represents an important opportunity to help change that, transforming leading microbiome science into products for global markets.

Read the full article here: https://www.indailysa.com.au/news/business/2026/04/20/global-health-giants-major-investment-in-adelaide-based-stool-bank

Address

PO Box 285
Perth, WA
6018

Telephone

1300123110

Website

https://profilemedia.com.au/

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