The Marketer

05/12/2025

25/11/2025

Champions of Change, and stepped up to the hot plate last week to share their stories of overcoming challenges, staying motrivated, and celebrating differences.

WAMA - WA Marketing Association Inc. .com.au Carmelita Levene CPM

11/11/2025

📢 Our final event for 2025 is next week! Your panel will feature Tess Palmyre - DEI Lead at WAMA (WA Marketing Association)/Founder of Brandable, and Leigh Wood - Design Director at Nani Creative/Co-President Perth Advertising and Design Club (PADC).

They were both named in the AdNews top ten Champions of Change, so let's ask them some spicy questions 🔥

Tix: https://events.humanitix.com/grill-the-marketer-2025

31/10/2025

Mike aaaaaalllways asks a great question.
See why that's important in the video.

21/10/2025

More good folks saying good things - join us for the final Grill The Marketer of 2025 on November 20th.

10/10/2025

Did you make the cut?

A lil supercut of September's Grill The Marketer with Melissa Osterhage, Head of Marketing at Galati Group thanks to Alexandra Cserta.

02/10/2025

Some of them have shared their thoughts with Alexandra Cserta, including equ's Scott William Forrest, rocking the equNorth brand Tshirt.

There's one event left for 2025 - you should join us!

23/09/2025

The wrap-up and photos from last week's Grill The Marketer event are live on the website. Thanks to everyone who came, asked questions and ate cake.

Massive thanks to our guest Melissa who faced the hot seat 🔥 and brought the figurative and literal goods 🥔

And to those who help out, offer to help, share the posts, invite their mates and generally support the logistics of this event, which is now 6 years in the running - you're tha bestest 🖤

Carmelita Levene CPM

20/08/2025

Oh look, it's former Grill Guest, Tim Woodsmith - Director of Strategy at Rare! He's gearing up to facilitate the Advertising Council Australia Advanced Strategic Planning course in Perth and there's only TWO spots left 😱

Kicks off 11 September, book your spot here: https://advertisingcouncil.org.au/courses/adschool-advanced-strategic-planning/

18/08/2025

Had a great time in Sydney at the Australian Marketing Institute Awards for Excellence.

Stoked to see some familiar faces, meet some new ones, and celebrate with the winners to the tune of 75 Spicy Tommy's 🍋🌶️

More to come!

12/08/2025

Ok - cat's out of the bag! For our next Grill Guest we're heading back to the client side with the incredible Melissa Osterhage, who heads up the marketing department at Spudshed.

As the Head of Marketing for the Galati Group, she plays a key role in shaping the voice and identity of Spudshed, one of Western Australia’s most recognisable and disruptive fresh food retailers.

In a retail landscape dominated by three corporate giants, Spudshed has become an institution, carving out a loyal and passionate customer base, not by outspending the competition, but by out-storytelling them.

She specialises in crafting authentic, compelling brand narratives that don’t just build trust, but also drive long-term consumer loyalty and measurable sales impact.

With a career spanning major retail brands, Melissa has honed her expertise in strategic brand positioning and consumer engagement through storytelling.

Before joining the Galati Group, Melissa held senior marketing roles at Coles, Stockland and Gull Petroleum, where she developed regional campaigns and consumer engagement strategies that that delivered tangible results and strengthened market positioning.

Come and ask Melissa about retail marketing, new product launches, and what it's like behind the wheel of one of WA's most iconic brands.