Braincells, 441 Stirling Highway, Perth (2026)

19/12/2025

As we get ready to head off for the year, we just wanted to say a massive 𝐭𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 for all your support this year.

Our office is closing down at midday today (December 19th), reopening January 5th.

See you on the flip side! 💛🖤

18/12/2025

Here's a little peak behind the curtain of our Christmas photoshoot. As you'll see there were plenty of props, outfits and wild expressions...

17/12/2025

Tis the season for a little Christmas photoshoot, don't you think?

We're ready to tackle the last few days in the office, filled with festive cheer.

01/08/2024

Dôme and braincells have been in partnership for over 20 years. Over this time, Dôme has grown from being Perth’s original speciality coffee shop, to now a significant café system with an all-day food and beverage offer across 60 cafes in Western Australia, Malaysia and Bahrain.

Early on we identified the importance of the space, a third place where all are welcome. It was clear that the space itself was the hero of the Dôme story. A neutral, pressure free environment where patrons can stay as long as they need. Made comfortable by leather chairs, discreet different spaces that allow patrons to fulfil their needs. Whether it’s a quiet place to work from, catchup with friends or to enjoy a meal with the family.

Inspired by the brand promise "There's no place like Dôme", we looked to develop a print campaign that emphasised the human stories that occur in every Dôme Café. Commissioning ‘fly on the wall’ photography to capture authentic moments of actual patrons enjoying the warm Dôme environment.

The moments captured are accompanied by stories that reveal more about the people who enjoy Dôme. This iconic campaign has been running for over 16 years and communicates the ongoing commitment of the brand and its people to their patrons.

Over the past 16 years, we have created over 200 Dôme Moments that have appeared in a variety of print publications including The West, STM, RAC Travel and more. The length of this campaign is a testament to the power of genuine human stories to communicate a brand’s point of difference.

Full case study: https://lnkd.in/g8KgndqB

09/05/2024

Women over 55 are one of the fastest growing cohort of people experiencing homelessness in Australia. In an effort to address this growing need, Uniting WA looked to create a state-of-the-art facility on the site of the historical Wyn Carr House to help women who are most at risk.

In association with Uniting WA, we assisted in the launch of the Wyn Carr House donation appeal through developing campaign messaging, marketing collateral and a promotional video.

Utilising existing assets within the Uniting WA brand, we created a campaign brochure with a clear flow of messaging starting with the issue, then moving to the proposed solution and finally a call-to-action encouraging people to donate. To support the brochure, we created save the date cards inviting potential supporters to the campaign launch event.

We also produced a 3-minute video, which debuted at the campaign launch. Using a combination of talking head shots of board members, as well as infographics and photography, the video struck a balance between being informative and evoking an emotional response from the viewer.

The campaign collateral has driven awareness and helped increase donations for the facility. To donate, head to https://lnkd.in/gZy2tvuk

Read the full case study: https://lnkd.in/gMFwzy5t

07/05/2024

This summer we were tasked with developing new TVC creative for The British Sausage, Ham & Bacon Co. With the growing popularity of their bacon, the brand has become more diverse. This presented us with a challenge to continue emphasising the importance of traditional butcher quality products that can be enjoyed at any time of day, while seamlessly integrating the bacon into the communication.

We created a brand device, in the form of an old treasured recipe book, to represent traditional butcher wisdom and knowledge, while also providing depth for business growth and future diversification.

Utilising The British Sausage, Ham & Bacon Co. recipe book, we crafted two television commercials, one focused on butcher quality sausages and the other on the traditional raw cured bacon made with Australian pork. The TVCs also emphasised how the products can be enjoyed at any time of day using high impact recipe photography combined with a nostalgic View-Master graphic featuring iconic Australian locations.

Read the full case study and watch the commercials: https://lnkd.in/gPK6DdgE

22/01/2024

In 2022, braincells worked with Linneys to develop their 50th year anniversary campaign – ‘A piece of you since 1972’. The approach for this year’s campaign was to evolve ‘A piece of you since 1972’ to deliver a contemporary campaign that had both a strong focus on the jewellery and would appeal to a younger audience.

Using the ‘A Piece of You’ platform, our aim was to explore the personal and intimate nature of the self, creating images that to allude to the connection between the jewellery and the wearer.

The photography brief was to produce shots that were bold and powerful, with the intention of creating close crops in the editing stage. By getting in closer we highlight ritual of jewellery, the way it makes you feel and its glamour. Using calm Australian landscapes as the backgrounds we kept the sense of place neutral to further draw focus towards the jewellery and wearer.

The final media applications used a brand masthead approach, a timeless fashion que that added to the bold, confident, and contemporary communication style as well and creating effective brand impact and recall.

‘A piece of you’ was brought to life through an extensive outdoor campaign, including large and small format street furniture, billboards, and bus panels across key locations within the Perth metro area.

18/12/2023

Braincells was approached in 2022 to help refresh the brand logo and packaging for Bannister Downs Dairy.

From their second to none animal husbandry, to their slow pasteurisation process to preserve nutritional integrity, and eco-friendly pouch made of 35% chalk, Bannister Downs is on a journey of continual product improvement with the goal of producing healthier milk, of a quality to rival anywhere in the world.

In learning about and understanding how Bannister Downs operates, we landed on the brand positioning of “Committed to Ethical Dairy”.

The masterbrand logo was refreshed for use both on and off pack, ensuring readability of the brand name. Alongside the masterbrand logo refresh, we re-designed the packaging for Farm Fresh Milk and All Lite Milk.
The graphic representation of a rosette was utilised to convey highest quality and be a lock up that could sit on anything. We re-imagined the iconic image of Heather the cow, as a highly detailed, handmade pencil illustration – a portrait. The product description is held in the sash, another suggestion of award winning ‘agricultural show’ iconography.

The refreshed milk product packaging was launched into market and received positive feedback from both industry and consumers. The new packaging design has since been rolled out across Farm Fresh, All Lite, Non Homogenised and Full Cream SKU’s in various formats including a 2L bottle, 600ml pouches and 745ml glass bottle. You might also spot the new branding on the Bannister Downs trucks driving around WA.

17/12/2023

Here’s a look at this summer’s campaign for MyAir Smart Air-con. Focusing on the 3 core benefits of smart control, energy efficiency through individual room temperature control, and multiple zones.

These assets were rolled out across billboards, bus shelters, digital banners, TV and social media in Western Australia, Queensland, New South Wales, Tasmania and Victoria.

16/12/2023

Back in 2021, Pinnacle Drinks tasked braincells with developing a brand identity for a new Queensland lager. Focusing on making a state-based play and harnessing the patriotic nature of Queenslanders, we developed a brand that was quintessentially Queensland in a way that would excite the locals without alienating beer drinkers in other states.

Guided by insights from the locals, we developed the name Hurricane Head to reflect the sub-tropic weather conditions, using alliteration to enhance brand awareness and memorability. The Hurricane Head name was then personified with an illustration of a Zeus-like figure that would appeal to the target market and represent Queensland’s unique climate. The design also leant heavily on tropical-inspired colours and graphics to evoke refreshment and further connect the brand to Queensland.

The brand identity was then rolled out across the can and bottle packaging, with initial distribution in 2021 limited to Dan Murphy’s and BWS in Queensland, and then rolled out across the rest of the Eastern Seaboard in 2022.

Building off the success of the brand across Queensland, in 2023 we developed a brand campaign using former NRL Champion Michael Crocker (aka The Croc) as the brand ambassador. The Croc was chosen because he shared many personality traits with the brand, being a down to earth guy, who’s a typical Queenslander, and (sort of) looks like the face on the can.

The creative campaigns was executed across high impact channels to maximise reach and frequency, including OOH, radio, digital and social media.

15/12/2023

Back in 2021, Pinnacle Drinks approached braincells with a category problem: to solve the decline of mainstream beer across the country. Together, we explored developing a partnership beer brand that could leverage the unique identity of a popular figure as something new and exciting for the category.

Our focus turned to the music industry, as music and beer have always come hand in hand. We were excited by Lime Cordiale, the Aussie pop rock band from brothers Oli and Louis Leimbach. Lovers of beer, surfing and mother earth, the boys offered a unique opportunity to create a brand that could connect not only with fans of their music but with the wider community throughout Australia.

To ensure the beer was the most authentic representation of Lime Cordiale, we collaborated closely with the boys every step of the way. Louis, who designs all of Lime Cordiale’s album artwork, created several illustrations for the brand to ensure the can reflected their unique art style. Using his illustrations, we developed two final designs, one for Clean Lager and the other for The Dawdler Mid Strength, each showcasing both the surfer lifestyle and carbon neutral message.

Focused on leveraging the influence of Lime Cordiale, we developed a full end to end communication strategy supported by a range of creative assets, rolled out across web, social, events and other marketing collateral. Two years after the project started, Largo has just been released into the world at BWS, Dan Murphy’s, and Jimmy Brings.

Head to our website for the full case study.

Braincells

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