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Wanderlust Communications

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Perth, WA
Wanderlust Communications

Wanderlust Communications is a Perth-based marketing agency specialising in tourism and destination marketing.

We plan and deliver marketing that inspires people to travel and helps places thrive. Wanderlust Communications offers a range of services including traditional and online public relations, online communications strategy, workshops and training, copywriting, workshops and social media implementation and management. We can work with you on a project basis, or to create and implement your entire com

munications strategy. With a specialism in tourism, we understand the importance of effective communication and can help integrate and maximise your strategies to create the most impact.

24/06/2026

It's been a big week for our founder Amy, with no two afternoons looking the same! Training, content creation, strategy and plenty of getting out into the industry.

A reminder that great marketing doesn't happen in isolation. It comes from staying curious, staying connected to industry, and having conversations with the people who matter most.

Now for a coffee and some much-needed inbox catch-up ☕️

17/06/2026

Our brand new website is officially live! 🙌🥳

This has been on the to-do list for a very long time, so it's great to see it finally come to life! We worked with the talented team at Of Note Designs to bring this to life. They designed our brand many moons ago and we just love working with them.

We're so happy with the new site and think it gives a much fuller representation of what we do and who we are! ✨

11/06/2026

The destination marketing campaign we can't stop thinking about 👀

Tourism Ireland just launched ‘Ireland Goes Beyond’, and it's a masterclass in doing the one thing most destinations get wrong.

Instead of leading with cliffs and castles (like so many other destinations in the world), they asked one question: what's the single thing you can get in Ireland that you can't get anywhere else?

The answer? Ireland doesn't make you feel like a tourist. It makes you feel like you're part of it. In 2026, that's exactly what travellers are looking for.

Swipe to see why it works, and what every destination marketer should be taking from it 👉

——
Hi, we're a Perth-based destination marketing agency helping places tell the stories that make people actually want to visit ✈️🤍

10/06/2026

Tired of boosting posts and hoping something sticks? This Wednesday in Perth, we're running a small-group Meta Ads workshop that'll change how you approach Facebook and Instagram advertising — for good.

In just 3 hours, you'll learn how to:

✔ Structure campaigns that actually convert
✔ Build audiences (and stop wasting budget)
✔ Create scroll-stopping content
✔ Read your results with confidence

We are in Ads Manager every single day — running campaigns for tourism operators, lifestyle brands and businesses across WA. We're known for making digital marketing feel actually doable, and we've got the 5-star Google reviews to prove it. ⭐⭐⭐⭐⭐

Max 10 people. Practical, hands-on, no jargon.

📍 Spaces The Wentworth, Perth
📅 Wednesday 17 June, 10am–1pm

Grab one of the last spots now!

https://events.humanitix.com/meta-ad-mastery

04/06/2026

Most destination marketing strategies have one thing in common: they sit in a drawer and collect dust 📋

Not because the people behind them don't care, but because they generally lack clear implementation paths, muddled goals or lack strategic oversight. Think broad audiences, vague goals, and a content calendar filled with activity that looks busy but doesn't convert.

Swipe through to find out which of the three most common mistakes might be holding your destination back, and what to do about it 👉

📖 Read the full article
https://www.wanderlustcommunications.com/insights/why-most-destination-marketing-plans-fail

26/05/2026

Work trips “on-site” for the win! ✨

Are you finding beautiful imagery alone doesn’t cut it on social anymore? Operators and destinations increasingly need content that makes people feel something and stop scrolling. Content that tells a story and has them mentally booking the trip before the reel even ends.

That was the whole mission behind our recent project with Tourism Western Australia 🧡

Kelly and Amy joined an incredible group of travel advisors on a fam trip through Karijini National Park, helping them turn real travel moments into short-form content that actually inspires bookings. Think Reels, carousels, scroll-stopping hooks and storytelling angles. We were also shooting content for Tourism WA's own channels, adding to their library and creating for IG and TikTok along the way.

📍 Karijini National Park, Western Australia

13/05/2026

The definition of luxury travel has changed, and most destinations haven't caught up yet.

High-value travellers are looking for more than five-star hotels and champagne on arrival. They want depth, access, meaning, and experiences that feel designed for them.

The good news? You don't need a six-star hotel to attract them. You need intention, authenticity and experiences that stay with people.

Swipe through to understand who these travellers are, what they actually want, and how you can give it to them.

Read the full article here: https://www.wanderlustcommunications.com/post/premium-is-the-new-mainstream-what-destination-marketing-organisations-need-to-understand-about-hig

12/05/2026

Last spots available on our May Meta Ads Mastery Course! ✨

If Facebook and Instagram Ads are on your “I really need to learn this properly” list… this is your sign.

We’ve still got a few final spots for next week’s Meta Ads Mastery workshop on 20 May from 10am to 1pm in our lovely Perth offices. This hands-on workshop is designed for business owners and marketers who want to stop guessing and start running ads strategically.

In this hands-on session, we cover:
• campaign structure
• targeting and retargeting
• ad creative that actually converts
• how to read performance properly
• common mistakes wasting ad spend
• top tips and best practice

The feedback from past sessions has honestly been incredible. People leave feeling confident, capable and excited to finally understand Ads Manager properly.

It’s also a great EOFY investment if you’ve been looking to upskill yourself or your team before the new financial year!

Book your spot now, we're limited to 10 people so we can be really hands-on and tailor the curriculum to suit our attendees.

https://events.humanitix.com/meta-ad-mastery

06/05/2026

People think destination marketing is just… posting nice content, or running ads, or hosting influencers.

And yes, all of those things matter, but not when it's a scattergun approach.

Effective destination marketing is strategic. You need to know who you want to attract, when they should come, where you want to send them, and what story will actually make them choose you.

Without that, you’re just doing things for the sake of it. With a proper strategy in place, everything starts to work a lot harder. It’s the difference between being busy… and being effective.

We've created Destination Marketing Strategies for organisations like Perth Wildlife Encounters and the City of Armadale. Need help with yours? Get in touch today!

Address

The Wentworth, Level 2 East, 300 Murray Street
Perth, WA
6000

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm

Website

http://www.wanderlustcommunications.com/

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