The Space Station Marketing Agency

The Space Station Marketing Agency The Space Station is a specialist marketing, research and communications agency with offices in Perth and Bunbury, Western Australia.

The Space Station is a specialist marketing, research and communications agency with a team of innovative thinkers who pride themselves on delivering rigorous new ideas to grow your brand. Whether you are selling bicycles, providing financial advice, developing real estate or consulting to the resource industry, there are always competitors looking to take your market share. The Space Station exis

ts to work with businesses like yours, to enable you to build brand understanding and preference, across your target markets. Our strategic tools and processes will enable your business to stand apart from your competitors, creating clear space for your business to reach its potential.

What did you say ‘No’ to when you created your brand? When I created ‘The Space Station’ I said ‘No’ to creative design ...
26/08/2021

What did you say ‘No’ to when you created your brand? When I created ‘The Space Station’ I said ‘No’ to creative design without good strategic thinking. Informed creative design builds great brands - otherwise it is simply art. Thoughts?

Great branding comes from both left and right brain thinking.
25/08/2021

Great branding comes from both left and right brain thinking.

Pitches and tenders are a terrible way to determine the best agencies to work with. One of the most important factors in...
18/08/2021

Pitches and tenders are a terrible way to determine the best agencies to work with. One of the most important factors in doing great marketing work is the nature of the relationship between the agency and client. When the chemistry is there the outcomes is always better.

An interesting way to consider your customer experience strategy. Developed from a Harvard Business Review article that ...
05/08/2021

An interesting way to consider your customer experience strategy. Developed from a Harvard Business Review article that I found interesting - ‘What’s the Right Customer Experience For Your Brand?’ - July 2021.

Build a brand experience map with your staff to create a memorable customer experience that your customers will talk abo...
04/08/2021

Build a brand experience map with your staff to create a memorable customer experience that your customers will talk about and come to you for more. ⠀
⠀
Walk in their shoes and map your brand experience from their perspectives - what are their goals and activities at each stage of the customer journey and how can you improve their experience with your brand?

Build a brand experience map with your staff to create a memorable customer experience that your customers will talk abo...
03/08/2021

Build a brand experience map with your staff to create a memorable customer experience that your customers will talk about and come back to you for more.
Optimise each stage (awareness, consideration, support services and repeat purchase process) from their perspective.

28/07/2021

Recognising A Consumer Shift

PetCulture is a new online retail brand that breaks through the clutter of retail pet brands by recognising and reflecting a shift in the pet community from the pet-master relationships where pets are just animals to one where they are an extension of the family.

What are your thoughts on their campaign video?

Brand Building In Challenging Times1. Re-affirm Your Purpose.Focus on demonstrating your purpose as opposed to promoting...
23/07/2021

Brand Building In Challenging Times

1. Re-affirm Your Purpose.
Focus on demonstrating your purpose as opposed to promoting products.
Why does your company exist? How do you make people's lives better?

2. Customer Understanding.
Let them know that you understand what they are going through.
Be authentic and empathic in your messaging (we understand you).

3. Make People Smile.
People respond positively to content that lifts their spirits a little.
Be the reason someone smiles today.

I rarely see marketing and HR teams working together. It doesn’t make sense. The people in a business are critical to bo...
15/07/2021

I rarely see marketing and HR teams working together. It doesn’t make sense. The people in a business are critical to both areas. Brand strategies are a powerful tool in guiding the employment of the right people for a company. It the communications and behaviour of your staff that defines your brand in the hearts and minds of your consumers.

I rarely see HR and marketing working together. I just doesn’t make sense. The people in a business are critical to both...
15/07/2021

I rarely see HR and marketing working together. I just doesn’t make sense. The people in a business are critical to both areas. Brand strategies are very powerful in guiding staff employment and performance reviews. It’s your staff that define your brand in the hearts and minds of your consumers.

Yes a good creative is important but it is equally important to link it to the brand experience. Would be great to see t...
09/07/2021

Yes a good creative is important but it is equally important to link it to the brand experience. Would be great to see these characters in the store and a complete reinvention of a liquor store layout and presentation. They all look the same .. yawn

Address

25/210 Queen Victoria Street
Perth, WA
6153

Telephone

+61401835422

Website

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