21/07/2026
Just catching you up on everything Instagram did this month because I know you didn’t see it. 👏
Meta let AI make fake images of you, panicked, and killed it in 3 days flat. Instagram also launched a paid tier that maybe four people signed up for. And there’s a lawsuit that could change your feed.
Save this. Share it. And stay tuned for August. 👀
If you’ve got content that’s part 1, part 2, part 3 (tutorials, story-times, behind the scenes), link them now. People can watch the whole thing in order instead of missing half of it in the algorithm. It also shows up in its own little playlist.
Know what you’re paying for first. It’s mostly Story extras & silent posts to grid…nothing that changes your reach, your growth, or how customers find you. Handy if you love Stories, skippable if you don’t.
Easiest way to use this: ask a question people can only answer with a picture. Way more scroll-stopping than someone typing “yes” in your comments, and it works whether you sell something or not.
This is the one to actually check your settings for. If you post publicly, you were opted in without being asked. Worth a 30 second scroll through your privacy settings just in case something similar shows up again.
This isn’t a small thing. If the case goes through, Instagram could be legally forced to change how the algorithm works. Keep half an eye on this one, it could reshape how content gets shown to everyone.
This one’s basically free reach. Someone Googling a topic you’ve posted about could land on your Reel without ever opening the Instagram app.
Drop a 👀 if you already knew all of this, or a 😭 if this is news to you. Genuinely curious how many of you are seeing this stuff for the first time. And if you want August’s roundup before it happens, following is the easiest way to not get caught out again.
