Truepenny Media

09/02/2026

Still thinking about AI. Wonder if you've ever used ChatGPT or Gemini or even a simple app and thought (or known) it was telling you a load of nonsense? How do we verify and who is responsible for inaccuracies?

My latest personal IT challenge was not strictly about Artificial Intelligence but it did get me thinking about the parameters or boundaries needed to make ethical use of information bots.

03/02/2026

It all sounds like overdevelopment, to profit developers in the areas where they are most likely to make money. That will not solve the shortage of social and affordable housing. Government intervention is needed to SUPPLY social and affordable housing. That's the solution to the housing crisis. Not making more money for Minns' developer mates.

03/02/2026

So much to write about; so little time. Please support independent news by subscribing to www.thepoint.net.au and www.centralcoastdaily.news
And if you like what you read, please buy me a coffee! I am going to need it.

01/02/2026

Wow! GUST Grow Urban Shade Trees has now planted over 1000 street trees on the Woy Woy Peninsula. CONGRATS gang.

01/02/2026

Are you using artificial intelligence (AI) and, if so, how? Does AI content on social media annoy you?

I have been berated twice this week for sharing AI-generated social media content – the first time by my 26-year-old daughter and the second by an acquaintance.

13/01/2025

Are you winning the race with your digital marketing footprint? Perhaps you are overlooking some basics that could make a very big difference tou your success in 2025. Here's our first blog post for the year - are you hiding in plain sight?
https://truepennymedia.com/latest-news/f/its-time-to-come-out-of-hiding

08/01/2025

And so a new and noisy year begins. Do you have the skills to make sure your messaging rises to the top? If not, consider talking to the professionals at Truepenny!
We offer a free content consultation to assess your digital footprint and advise you on how to cut through all that noise!

AN ETHICAL MEDIA BUSINESS Serving the wellbeing of people and the planet

12/12/2024

Unlock 200+ classes now

12/12/2024

Silly season is a great time to do a deep clean of your digital footprint - https://truepennymedia.com/latest-news/f/clean-up-your-content-act
And remember, we offer a free, preliminary consultation to establish your needs and, as an ethical communications and media business, our rates are unbeatable so find out more about how we can help.

It’s the end of the calendar year and, unless you’re in an industry or profession facing its peak sales period, silly season is a good time to clean up your digital content.

11/11/2024

This week's column is about how to develop a unique tone of voice for your business or organisation. If you want to learn more why not book a free content consultation.
https://truepennymedia.com/latest-news/f/how-to-develop-a-winning-tone-of-voice
https://truepennymedia.com/content scroll to the bottom of the page to fill out the form for your free consult!

04/11/2024

Let your passion shine through and be authentic when you create content... Our latest blog

We all know it is essential for search rankings and brand visibility to include new content on your website and social feeds but you'll achieve more engagement if your fresh content tells your audience exactly why you do...