10/09/2026
When was the last time you Googled your own brand? 👀
We don’t just mean checking if your website pops up.
We mean clicking through the Images, Videos, Maps, Shopping, News tabs on both desktop and mobile to see exactly what potential customers experience when they look you up.
And don’t forget AI Mode 🤖
Your brand’s search result is your ultimate digital storefront. If a customer searches your exact business name, they should see a cohesive, trust-building story: a well-maintained Google Business Profile, high-quality team photos, recent social videos, and accurate location data.
If your search space is looking a little bare, or worse, a competitor is creeping into your territory 😬 here is how you start taking control:
Audit your Google Business Profile: Ensure your hours, services, and recent photos are completely up to date.
Optimise your visual assets: Search engines read file names. Rename generic image files to descriptive, brand-relevant terms before uploading them to your site.
Keep video content flowing: Google actively indexes Reels, TikToks, Facebook and YouTube videos right into the main search tabs.
Go give your business a quick search across a few different devices today and hopefully you like what you see!
I’m definitely going to work on getting Digital Dan out of of video tab first page results 🦹♀️
Did you find anything surprising in the Images or Videos tab? Let us know in the comments, or send us a DM if you need help cleaning up your digital real estate! 👇