13/05/2026
Is AI search replacing Google? 📉 Not exactly, but we are watching it very closely 👀
Let’s be completely transparent: Google still rules the roost. When it comes to driving the sheer volume of traffic, hard sales, and qualified leads for our clients, traditional search remains the undisputed queen. 👑
However, let’s be honest the digital landscape is shifting rapidly 😅
While the overall numbers are smaller compared to Google, traffic from Large Language Models (LLMs) like ChatGPT, Gemini, and Claude is growing 🌱 and the bots are looking for highly specific, quality content.
To ensure our clients stay ahead of the curve, we don’t just guess; we track. Yes I admit it. I’m a total data geek 🤓
We have rolled out custom Data Studio dashboards for all of our clients specifically to monitor this LLM traffic.
This allows us to see exactly:
🤖 Which AI tools are sending people to their sites
🤖 The exact pages these models are referring people to
🤖 If this traffic is converting into sales or leads
🤖 If users are on mobile or desktop and where they are located
🤖 How fast this traffic source is growing year-over-year
And more!
We’re keeping a close eye on this data so our clients are always prepared for what’s next.
👉 Swipe through to see a real-world snapshot of how AI bots are interacting with one of our websites.
If you aren’t tracking how AI interacts with your website, you’re missing a growing piece of the puzzle.
Send us a DM if you want this Data Studio template to set it up for your website 🙌
