18/05/2026
Yarrum Designer Homes already had a strong reputation for creating architecturally distinctive custom homes across Newcastle and the Hunter Valley. Our job was to make sure their online presence worked just as hard as their brand.
The brief... strengthen website visibility, improve search performance across Newcastle, the Hunter Valley and Port Macquarie, and create a digital presence that better reflected the quality of Yarrum’s work.
The result... a refined website structure, stronger SEO foundations, improved Google Business visibility, ongoing technical optimisation and a search strategy built around the locations and services that matter most.
Plus, we achieved some pretty impressive results including:
🔥 Website SEO score lifted from the 50s to a consistent 100 within six months.
🔥 More than 4,500 active users in 2025.
🔥 Over 175,000 search impressions recorded.
🔥 First page keyword rankings increased by more than 520 percent.
🔥 High value searches like knock down rebuild Newcastle, custom homes Newcastle and display homes Newcastle now sitting firmly on page one.
Years into the partnership, Yarrum is now positioned to compete confidently across Newcastle, the Hunter Valley and Port Macquarie.
Read the whole case study on our website -https://www.pepperit.com.au/our-work/yarrum-designer-homes/
Designer Homes