Milkbar Digital

Milkbar Digital Digital content, marketing and social media for the brands you know and love.

Milkbar Digital is a Melbourne-based social media and creative content agency, specialising in the FMCG and retail brands you know and love. We deliver both end-to-end social media marketing services to our clients, as well as produce premium photography and videography designed to make your customer think, feel and shop.

Is it just us, or did April & May FLY BY?It's been a big couple of months of learning for the team. We ran our annual Co...
09/06/2026

Is it just us, or did April & May FLY BY?

It's been a big couple of months of learning for the team. We ran our annual Coach-ella learning festival (more recaps to come!) and sent team members to The Social Summit.

We've been booked and busy, but as always, we're cheesing the whole way through!

If you're a fan of flavour, we're willing to bet you already know our new client, Lee K*m Kee 🤤We’re excited to be partn...
03/06/2026

If you're a fan of flavour, we're willing to bet you already know our new client, Lee K*m Kee 🤤

We’re excited to be partnering with Lee K*m Kee Australia across:
👩‍🍳 Organic social media management
📱 Paid social advertising
🎥 Hi-fi & lo-fi content creation
💡 Strategy and campaign development
💬 Community engagement

From delicious recipes to scroll-stopping content, there’s plenty cooking up in the Milkbar kitchen. Tap through to see what we’ve been working on ✨

Our ads team is here to save you time and effort with this top tip - manually testing ads is a thing of the past 🙂‍↕️Wit...
31/05/2026

Our ads team is here to save you time and effort with this top tip - manually testing ads is a thing of the past 🙂‍↕️

With Meta’s AI and Dynamic Creative becoming increasingly sophisticated, we’re seeing faster and more effective learnings come directly from the platform itself without the need for endless manual A/B testing setups.

That doesn’t mean strategy disappears, far from it. Strong creative, clear messaging and thoughtful campaign structure still matter more than ever. But knowing where automation can work for you is becoming a key part of modern paid social strategy.

Curious about how we’re approaching paid ads in 2026? Let’s chat 💌 milkbardigital.com.au

We're hanging onto summer with this shoot for Solbevi from a few months back 😎 ⭐️ Creative Production⭐️ Photography⭐️ Vi...
28/05/2026

We're hanging onto summer with this shoot for Solbevi from a few months back 😎

⭐️ Creative Production
⭐️ Photography
⭐️ Videography
⭐️ Food Styling

Looking to elevate your content next FY? Drop us a line: https://milkbardigital.com.au/creative/

This wasn’t even meant to be an ad for our Community Management services but… Marc is just too good 🤭As part of celebrat...
13/05/2026

This wasn’t even meant to be an ad for our Community Management services but… Marc is just too good 🤭

As part of celebrating 2 years of Marc at Milkbar, we reached out to some of the clients he works closely with to hear their thoughts.

Marc stays busy building genuine connections with audiences and keeping communities engaged, supported and entertained day-to-day, bringing so much care and personality into every interaction ✨

A huge thank you to our clients for the kind words, and to Marc for being such an important part of the team 💌

We all walked out of this session repeating ‘aperture lets the light in’ 🙂‍↕️ (Thanks Harry)Milkbar Coach-ella is offici...
08/05/2026

We all walked out of this session repeating ‘aperture lets the light in’ 🙂‍↕️ (Thanks Harry)

Milkbar Coach-ella is officially underway and we’ve jumped straight into Photography with our Content Creator Emma, and captured by Charley 📸

From camera settings and lighting tips to composition and creative direction, the session was packed with practical insights for the team, lots of 'what does this button do' questions, and a better understanding of how to capture effective content for socials!

When it comes to building stronger reach campaigns, we’ve been rethinking what actually does the heavy lifting 📊Not ever...
01/05/2026

When it comes to building stronger reach campaigns, we’ve been rethinking what actually does the heavy lifting 📊

Not every piece of content needs to be a high-production video to perform. In fact, we’ve found that some of the strongest reach comes from simple still assets, especially when they’re paired with clear, intentional taglines.

It’s not about choosing one format over another; it’s about assigning each asset a job, and letting it do that job well.

Different formats. Different roles. Better results.

Want to refine your campaign strategy? We've got a team of ad specialists waiting for you!

We spend a LOT of time in the kitchen each month 👩‍🍳And not just cooking… styling, shooting, tweaking, reshooting (and y...
28/04/2026

We spend a LOT of time in the kitchen each month 👩‍🍳

And not just cooking… styling, shooting, tweaking, reshooting (and yes, taste testing 🤭).

When it comes to food content, what looks good on camera isn’t always what works in real life; it’s all about knowing your brand goals, audience, and what will make someone stop mid-scroll.

A drizzle here, a steam shot there, and suddenly your product is the main character 🎬

Want your food content to work harder for your brand? Let’s chat 💌

06/04/2026

Have you tried the Blackmagic app? Our Head of Video, Nic, swears by it 🙏 Here's why!

For even the most premium brands we work with, the need to film on a smartphone has become an essential when creating content for social media.

But if you're an old school videographer, you've definitely been frustrated with the lack of control in lo-fi filming.

If you can relate, this might just be the app for you. Let us know if you check it out, or drop any questions you might have in the comments below and we'll get Nic to answer them ⬇️

02/04/2026

Content that stopped our intern, Amelie, in her scroll 📱

For each of our interns, we challenge them to create a piece of content for our social media under the theme: 5 Things.

Our latest intern Amelie decided to create this scroll-stopping video about scroll-stopping content. We loved seeing her openess to explore different formats, her amazing 'native' feeling editing skills, and her great presentation skills.

Well done Amelie! 👏

Interested in an internship at Milkbar Digital? DM us to learn more 💌

Address

Level 1/5 Little Chapel Street
Prahran, VIC
3181

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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