Communicado Marketing Communications

Communicado Marketing Communications CAN DO thinkers with 30+ years of experience delivering brave, strategic, creative communications solutions for some of Australia’s most loved brands.

We put Dulux paint cans in Vogue Living features. We build AI powered chatbots for Asahi Premium Beverages. We craft creative platforms that make brands, like Mayver’s Peanut Butter, number one in their category. We go beyond.

Did you know animals can be victims of family violence too? Last month, an Australian-first National Roadmap for Change ...
16/09/2026

Did you know animals can be victims of family violence too?

Last month, an Australian-first National Roadmap for Change was presented at Parliament House, championed by Lucy’s Project and supported by the Petstock Foundation.

As Petstock’s longstanding agency partner, we’re proud to have helped amplify this critical work through an earned-first campaign. This looked like: 115 pieces of coverage, featuring quotes from CEO of Lucy’s project and victim-survivor stories throughout.

Most importantly, greater awareness of the need for change to protect people and animals from family violence. Because the first step towards change is getting people talking.

At Communcaido, we believe in work that ‘can do good’ and we’re proud to play a part through taking action.

Thank you to Lucy’s Project, the Petstock Foundation and our CMC team - was a pleasure.

15/09/2026

Hard not to love, when it’s hard to lose.

Born from Hard Rated’s 'Born Cheeky' platform, 'Hard to Lose’ flipped the traditional promo script and gave Hard Rated drinkers more of a chance to feel like a winner every day.

Shoppers were encouraged to buy two schooners, a pint or a jug of Hard Rated, for a cheeky 9 in 10 chance to win a digi gift card valued between $2 - $1,000 - pretty hard to lose, right?!

From sales collateral to point-of-sale and venue creative, Communicado brought the platform to life in venue across Aus, proving our can do bunch of creative thinkers know exactly how to engage the right audience in the most unexpected, cheeky and interactive way.

Make the cut - can do. We’ve just had not one, not two, but four pieces of work accepted into Campaign Brief’s ‘The Work...
15/09/2026

Make the cut - can do.
We’ve just had not one, not two, but four pieces of work accepted into Campaign Brief’s ‘The Work’ 2026.

The Work is a showcase of the very best advertising from Australia, New Zealand and Asia. We’re very grateful for the teams and clients behind Biozet Attack’s ‘Cleverer Clean’, BabyLove SleepyNights ‘A better sleep, however they sleep’, Tassal’s ‘Seafood Summer’ and TAXIBOX ‘Out of the Box Storage’.

This has put us at #18 on their top Aus agencies list which we’re pretty darn happy with, considering the calibre of agencies alongside us.

The Dulux Colour Forecast 2027 has officially launched. An annual prediction of the colour trends set to define our home...
11/09/2026

The Dulux Colour Forecast 2027 has officially launched. An annual prediction of the colour trends set to define our homes over the next year.

For 27 years, Communicado has worked closely with Dulux Australia to bring its annual Colour Forecast to life and each year, we continue to evolve the experience.

Together, we create immersive showcases that bring each palette - and Dulux’s vision for colour and design - to life in new and inspiring ways.

From developing the creative concept that informs our styling briefs, to coordinating suppliers – including the iconic Dulux dog – production, florals, furniture, props and signage, we manage every detail from initial planning through to on-the-day installation.

Beyond the events, we extend the life of the Colour Forecast through strategic media relations, pitching the palettes and trend insights to leading design and lifestyle titles to drive editorial coverage and inspire homeowners, designers and architects.

And the results are rolling in. After just launching, the 2027 Colour Forecast has already secured coverage in top-tier publications such as The Local Project, Australian House & Garden and Architecture AU. With plenty more coverage in the pipeline, there’s lots to look forward to.

In a time when loyalty and trust mean so much, you want an agency that can do it all.

Fancy making work that actually gets people talking?We’re on the hunt for a PR Account Manager to join our growing PR te...
17/08/2026

Fancy making work that actually gets people talking?

We’re on the hunt for a PR Account Manager to join our growing PR team.

If you love juggling multiple clients, are hungry to learn and have a sharp eye for great storytelling - we want to hear from you.

You’ll need to embody our can do spirit, with impeccable verbal and written skills, strong planning and organisational skills, and the ability to make good decisions when things get busy. From managing clients to landing a great story, you’ll know how to keep things moving, keep clients (very) happy and make great stuff happen.

We’re Communicado. An inclusive, progressive integrated agency that believes good work and a good life can coexist. We have a hybrid working model with at least two days in the office.

If this sounds like you, send your CV to our Head of PR, [email protected]

Reinforce the Big Cold Beer, Victoria Bitter, as THE beer for knock off? Can do. In close collaboration with our client ...
05/08/2026

Reinforce the Big Cold Beer, Victoria Bitter, as THE beer for knock off? Can do.

In close collaboration with our client partners Asahi Beverages - 'Stop the Clock at Knock Off' reimagined the knock-off as an engaging retail moment.

A challenge to stop the clock exactly at 4:00:00 PM, became a reason to pick up a pack. And with such a simple and interactive microsite, you can’t help but try again and again!

With a major cash prize, plus high frequency instant wins including gift cards and merch, this enhanced desirability and kept campaign momentum going.

Big thanks to our client Asahi Super Dry Australia for partnering with us to bring this to life, and for all the hard work that went into this project. We’ve certainly earned our big, cold VB knock-off.

03/08/2026

Introducing lifestyle retailer MUJI’s first ever above-the-line campaign in the Australian market: Born in Japan. For a life of quality. It’s hard not to be inspired by MUJI’s philosophy of thoughtful, purposeful and simple design, making this campaign a joy to work on.

Following a competitive pitch earlier this year, the body of work is the result of Communicado’s can do strategic and creative smarts, based on the insight that the things we use most are the ones we actually think about least.

“There’s a universal feeling of quality when you enter a MUJI store, interact with the products and use them in day-to-day life. So instead of explaining it, we let our observational photography style tell the story and convey that feeling of living the MUJI way every day,” said Chris Buchanan, Associate Creative Director.

The campaign is a gentle nod to the everyday things that shape how life feels, just like MUJI.

27/07/2026

People often see marketing as the outward-facing work: the big TVCs, out-of-home campaigns and social content. But before any of that goes to market, you need to build the right foundations.

Over the past few months, Communicado sunk its teeth into a meaty strategic project with SJD Homes. Together, we developed a comprehensive marketing program to create a clear marketing strategy and establish a north star for the brand. Think a can do competitive analysis, brand positioning and full channel plan. Working alongside the team through the entire process, our strategy team developed tools to support their marketing decisions long after the project was complete.

Plenty of agencies know how to launch a product. But earning editorial coverage that puts a business and its leaders at ...
16/07/2026

Plenty of agencies know how to launch a product. But earning editorial coverage that puts a business and its leaders at the centre of the story is a different challenge altogether.
As AI search and GEO become essential to discoverability, public sentiment from credible sources is invaluable for a business, especially in the current climate.
The conversations happening about your business from trusted media sources are helping shape how you’re found, understood, and perceived.
Here are some examples of leadership positioning we’ve done for our clients.
Forbes, The Australian and The Today Show are no small feat. With national reach, who wouldn’t like this for their business?

In the current climate, marketing is tough. Cost-of-living pressures and interest rate hikes are affecting businesses ac...
22/06/2026

In the current climate, marketing is tough. Cost-of-living pressures and interest rate hikes are affecting businesses across the board. And while the instinct might be to pull back spend, the evidence tells a different story. The truth is, brands that continue investing in their brand emerge stronger. What will your brand look like in two years?

We caught up with our Head of Growth, Opportunities and Strategy, Eliza Mielczarek, fresh from being named on B&T's Women in Media Power List, to unpack what's shifting in marketing and where brands should be investing their attention.

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Level 1, 554 High Street
Prahran, VIC
3181

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Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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+61 3 9522 9922

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