StudioHawk

20/02/2026

Ever wanted to sit down with the founder of an SEO agency and ask what actually works? 👀

Introducing No-BS SEO Fridays with StudioHawk Founder, Harry Sanders.

Every Friday, Harry will be sharing straight-talk insights on what’s really driving SEO results in 2026, from ranking in AI search to outranking competitors, eCommerce growth, digital PR, and more.

And we’re kicking things off today.

🎥 Episode 1: How to Do SEO in 2026 is live now.

Your customers' searching habits now are shifting from traditional search engines like Google to inside AI search platforms like ChatGPT and Google's AI Mode...

05/02/2026

Reddit isn’t just a forum anymore; it’s influencing SEO and AI search.
Here's what's changed ⬇️

• Reddit now ranks highly for long-tail, experience-driven queries
• Google rewards authentic discussion post-2023 core updates
• AI tools like ChatGPT and Gemini actively reference Reddit threads
• Reddit contributes to brand E-E-A-T through third-party validation

In other words:
Reddit has become part of the modern search infrastructure.
It won’t replace traditional SEO, but it can influence how brands are discovered, trusted, and cited across both Google and AI-powered search.

We’ve broken down how Reddit and SEO intersect, why its AI influence is growing, and how to use it strategically (without getting banned...) in our latest guide.

Check it out here: https://studiohawk.com.au/blog/reddit-seo/

04/12/2024

What does an SEO Specialist actually do all day? 🤔

Hint: it’s much more than tossing keywords into web pages and hoping for results.

Curious about how SEO works behind the scenes? Or maybe you're eyeing a career in SEO and wondering what a typical day entails.

Here’s a sneak peek into a day in the life of an SEO specialist (starring our fictional client, GlowTech Solutions!).

Morning:
☀️ Kick-off with performance metrics.
Using tools like Google Analytics, specialists identify wins and fix issues (hello, faster load times, and better mobile usability).

Mid-Morning:
☕ Keyword research mania.
Think phrases like “durable glow sticks” and competitor gap analyses to stay ahead in the rankings.

Afternoon:
✍️ Crafting content that ranks.
From SEO-friendly outlines for writers to visual tweaks for designers, it’s all about creating engaging, optimised pages.

Late Afternoon:
🔗 Link-building hustle.
Earning quality backlinks through outreach, competitor analysis, and PR magic (e.g., “The Science of Glow Sticks” campaign).

It’s a blend of creativity, analytics, and teamwork—all driving better traffic, visibility, and revenue for our clients.

Want to dive into the nitty-gritty of SEO life? Read the full blog here: https://studiohawk.com.au/blog/what-does-an-seo-specialist-do

29/11/2024

Is SEO the career move you’ve been searching for? (Yeah, we went there.)

We’ve been welcoming a wave of amazing new talent to StudioHawk lately, and it might have you thinking... what’s so great about SEO? 🤔

Spoiler: It’s way more than just keywords and rankings. Think job security, growth potential, and a front-row seat to the fast-paced world of digital marketing.

Ready to explore why SEO could be your next big move? Swipe through the carousel for a sneak peek, and you can dive into the full blog here: https://studiohawk.com.au/blog/is-seo-a-good-career

27/11/2024

StudioHawk has been shortlisted for the 2025 APAC Search Awards—across 9 categories, including Best Large SEO Agency! 🌟

This recognition is a testament to the hard work of our amazing team and the fantastic clients who’ve trusted us to deliver results.

The winners will be revealed at the awards ceremony on 30 January 2025, hosted by Don't Panic Events. Until then, cross your fingers, toes, and everything else for us! 🤞

You can check out the full shortlist here: https://apacsearchawards.com/2025-shortlist/

22/12/2023

The Search Generative Experience has gone through many changes while it has been in experimental form, (and with more to possibly come). As 2024 nears, our SEO Hero GM, Lawrence Hitches, provides some insights on why these changes have occurred, the best predictions going forward, what common sense SEO tips can be utilised now in preparation, as well as a personal take of how this new innovation may actually be deployed.

The Search Generative Experience has gone through many changes while it has been in experimental form, (and with more to possibly come). As 2024 nears, our S...

08/11/2023

We are thrilled to announce that we have been shortlisted for 12 awards under 8 categories at the Semrush Search Awards 2023!

Best B2B Campaign
- CivilMart
- Lash Jungle
- National Accounts
- Seer Medical

Best Low Budget Campaign
- National Accounts

Best Online Marketing Campaign: Healthcare
- Seer Medical

Best Online Marketing Campaign: Legal
- Rosendorff Lawyers

Best Online Marketing Campaign: Retail
- Everything Caravan & Camping
- Exo Auto Parts

Best SEO Campaign
- CivilMart
- National Accounts

Young Search Professional of the Year - Joshua Poole

And last but not least, Best Marketing Agency.

We are very grateful to be recognised at such a high level, and we couldn't be more proud of the team for kicking so many goals this year!

19/10/2023

There's a lot going on in the landscape of search and in the digital world as a whole. SEO is going to play a massive role in the evolution underway - so what are some things to be aware of now to help future-proof your SEO strategy? Join StudioHawk's SEO mastermind GM, Lawrence Hitches, as we dive into the impacts of SGE, the emergence of Google Discovery, MOFU, Helpful Content, and whip through some examples to show what people in the search space should be aware of to be on top of your SEO game RIGHT NOW. Great Scott!

There's a lot going on in the landscape of search and in the digital world as a whole. SEO is going to play a massive role in the evolution underway - so wha...

10/10/2023

Have you ever been curious about what an SEO Specialist actually does? (Or thought about SEO as a career for yourself)? StudioHawk's 'Yoda' GM, Lawrence Hitches, runs you through the ins and outs of the job, including responsibilities, the skills needed, and the frequently asked questions that pop up through the process.

Have you ever been curious about what an SEO Specialist actually does? (Or thought about SEO as a career for yourself)? StudioHawk's 'Yoda' GM, Lawrence Hitc...

03/10/2023

Google's September 2023 Helpful Content Update has had a major impact on a number of sites, and is paving the way for how Google will prioritise the websites it wants to show to users. Get the inside scoop on the impact, thoughts on the update, analysis on the importance of 'links', and how you can best navigate this whirlwind Google Update - with our SEO Champion GM, Lawrence Hitches!

Google's September 2023 Helpful Content Update has had a major impact on a number of sites, and is paving the way for how Google will prioritise the websites...