Kristin Austin Marketing Communication and Training

16/10/2024

✨ GIVEAWAY ALERT! ✨

I am giving away a beautiful Danielle Laporte Heart Centered Planner in a cross-platform giveaway, to support and guide one lucky winner in aligning 2025 to their heart. It’s part development program, part diary, part life support.

Here’s how you can enter to win! :

👉 1. Like this FB post.

👉 2. Tag 3 friends in the comments who you think would love to live with more heart-centred alignment!

👉 3. Follow me on Instagram.

🎁 Bonus Entry: Head over to my Instagram page, follow me, and comment on the Insta giveaway post for an extra chance to win!

💖 Note: This is a single giveaway across Instagram and Facebook. One planner will be given away (on Friday), and I’ll be selecting the winner from both platforms combined!

Don’t forget you can also use the link in my profile and the code KRISTINALOVE10 to save 10% on your own. They will make beautiful Xmas gifts. 🎁💝🎄

This journal planner has been 3yrs in the making. And I absolutely can’t wait to have it back in my hands (For me, it’s TWO BOOKS — opting for the DAILY spread means one for each half of the year. Lots of space to explore.

29/10/2023

If you've always said you wanted to write a book, it's not too late to sign up for

21/09/2023

A long time ago, I made a commitment to supporting and empowering other women entrepreneurs. It's not just a part of our business; it's at the heart of everything we do.

13/09/2023

At Kristin Austin Marketing, a positive mindset isn't just a philosophy; it's a daily practice.



https://www.kristinaustin.com/

08/09/2023

A heartfelt shoutout to Melinda Shelley on Literacy Day

Today, on this special occasion of , we want to take a moment to shine a brilliant spotlight on a remarkable individual who's making an indelible mark in her community. Allow me to introduce you to the incredible Melinda Shelley.

Melinda Shelley: The Beacon of Literacy! Melinda is not just a volunteer; she's a beacon of hope and opportunity for the young minds in our community. She firmly believes that every child, from the tiniest baby to the most curious toddler, deserves the gift of literature to pave their path toward a brighter future. She is the driving force behind ""123 Read 2 Me"" (https://123read2me.org.au/), a literacy organization that's changing lives, one book at a time. Through her tireless dedication, she's fostering a love for reading that will stay with these children throughout their lives. She knows that literacy isn't just about words on a page; it's about empowering young hearts and minds. Her organisation is a place where dreams take root, where knowledge flourishes, and where futures are transformed.

Visit https://123read2me.org.au/ to discover more about her organisation and find out how you can contribute to this noble cause.

Let's all raise our voices and celebrate Melinda Shelley and the magnificent work she does for our future generations. Share the love of literacy!
❤️📖

08/08/2023

Why are we saying we reward our company's behaviour x (usually something virtuous), whilst continuing to reward behaviour y (usually something damaging). Having seen first hand what really gets rewarded in tertiary education - i.e. research, publication and revenue building activity at the students' expense rather than improved student outcomes, this one is particularly close to my soul. As leaders, regardless of sector be it education, corporate, small business, please let's start focusing on better real outcomes for those we're claiming to help, not just on building the status of our own empires. Real student, employee or client focus ultimately leads to greater success for them which ultimately reflects on the institutions that gave rise to that success.

Companies often encourage the bad behavior that executives publicly rebuke—usually in pursuit of short-term performance. What keeps leaders from truly aligning incentives and goals? asks James Heskett.

07/08/2023

I should be staggered to learn that 57% of Australian businesses have been overdoing their company's green credentials to the point of being intentionally misleading. Sadly, I'm not. Been there, seen it all before. If you're really doing the right environmental thing, find a great comms person across the rules to help you structure your claims. If, however, for example, you're asking your team or your 3PL to remove the plastic from your goods prior to shipping to remain in line with your 'organic brand essence', you might want to think again. Sustainability starts with you making a difference, not just wanting to selling more.

Here's what you need to know about the ACCCs new guidelines.

It’s no secret that consumers have become more eco-conscious in recent years, leading to an influx of brands creating sustainable products across virtually every industry.

06/08/2023

So AI - yep, I know. There are so many pieces focusing on how it will take all our jobs or how amaaaaazing it is. Yada yada. BUT...here's a truly interesting piece I found that talks in depth about what generative AI really might be able to help you with, to get you thinking differently in your business. Just some words of caution - check what it tells you/creates for accuracy and Oh and
PS: if you're a marketer, don't despair, it's not coming for your job anytime soon.

Wonder what marketing tasks AI can help with? Need help developing AI prompts that deliver the results? Discover how to use AI for marketers.

25/07/2023

Now that there's a real possibility of companies being shamed for virtue signalling around environmental initiatives, or worse, being shamed for overstepping with claims, we're seeing a new strategy taking hold - https://www.entrepreneur.com/green-entrepreneur/why-companies-are-quiet-on-their-sustainability-efforts/456329

In the world of corporate sustainability, it appears no publicity is good publicity.

31/05/2023

The return on ad spend metric is an important tool for showing the efficacy of your message—but mistakes can render the number meaningless.

The return on ad spend metric is an important tool for showing the efficacy of your message—but mistakes can render the number meaningless. Most e-commerce businesses rely heavily on advertising to draw customers to their websites and, in the case of retargeting, remind them of past visits or past...

30/05/2023

As a mum, you’re bringing a whole heap more skills to the workplace - even if you don’t recognise it. And those skills are VERY valuable to employers.

As an advocate for advancing women in the workplace, I firmly believe that moms, in particular, deserve to be appreciated...

29/05/2023

Blended remote and live meetings don’t work. Here’s why,

While remote work is more efficient, the risk to the collective, the organization, the common, is existential.