Horizon Communication Group

10/09/2026

03/09/2026

Spend a day on set with our team member MJ, while she’s off shooting a case study video! 🎥📝

Getting to go out and capture the stories that matter is so important to us, here at Horizon. So no matter what kind of content your business wants to capture, we’re here to support and make your wants a reality! ⭐️

If you want to learn more about our services, please feel free to contact our Managing Director, Lisa Portolan: [email protected]

🎥🎬

28/08/2026

MJ & Maeve’s Marketing Memo is here!

This week, we’re talking AI.

19/08/2026

This week on The Communication Edit: what did Australia’s latest Census leave out, and why are we still arguing about what exactly makes someone an “influencer”?

Read both articles and subscribe via the link in our bio.

18/08/2026

We had a brief encounter with Twisty and his mate this afternoon. Despite our best efforts to encourage him to come back, he wasn’t quite ready to return home.

If you spot Twisty or have any information that could help bring him home safely, please contact the number on screen: 0418 488 164.

Please keep an eye out and share with anyone in the Pyrmont area. 💛 Will Bottom Paul John Signorelli OAM Doltone House Signorelli Sky Harvest

06/07/2026

Missed us on ?
Catch celebrating World Badminton Day and sharing why badminton really is a sport for everyone.
Another great earned media win for the campaign!

06/07/2026

Another earned media win!

A fantastic morning at with our client celebrating World Badminton Day and the launch of their new participation campaign, Badminton. For Everyone. Let’s Play.

From media strategy and talent coordination through to briefing and production support, it’s always rewarding to see a campaign come to life on national television.

Huge thanks to the Badminton Australia team, the incredible talent, and the Today Show crew for helping showcase why badminton really is a sport for everyone.
shetty

03/07/2026

There’s been plenty of conversation about whether earned media still has a place in today’s communications landscape.

We think it does.

It’s about finding the right angle, understanding what audiences care about and connecting great stories with the right media at the right time.

This morning, we were proud to help bring Badminton Australia to ABC News Breakfast ahead of World Badminton Day, showcasing a sport that’s fast, fun and for everyone.
With World Badminton Day this Sunday, 5 July, there’s never been a better time to pick up a racquet. Whether you’re five or 85, playing socially or competitively, badminton is one of Australia’s most inclusive and accessible sports.

A huge thank you to the team and everyone at who helped make the segment happen.

02/07/2026

Synthetic research is changing the way communicators understand audiences.

In a new article published in B&T by our Account Executive MJ Hanna, it explores a recent CPRA Government Special Interest Group session facilitated by Shanna Crispin, featuring Salem Lassoued from Muja and our Managing Director, Dr Lisa Portolan.

The discussion looked at how AI, behavioural science and human judgement are reshaping audience understanding, particularly for government communicators navigating tight timelines, complex approvals and fragmented audiences.

Synthetic research can help teams test ideas, identify blind spots and sharpen messaging earlier, but it cannot replace genuine consultation, community engagement or the human judgement needed to understand nuance, context and trust.

Read the full article via the link in story.

&T

24/06/2026

The biggest World Cup battle might not be happening on the pitch.
Read our latest article and subscribe for more communication insights.