Zebra PR is a Public Relations & Communications Consultancy specialising in creating targeted campaigns using a reliabie network of resources and media contacts to achieve favourable outcomes for our clientele. Welcome to ZEBRA PR
★ Zebra PR is an exciting amalgamation of Champion Marketing Solutions Pty Ltd (CMS) and Jan Murray & Associates (Aust) Pty Ltd
★ Champion Marketing Solutions is a Mar
keting, Promotions & Event management business in operation since 2009
★ Jan Murray & Associates has been one of the nation’s leading PR consultancies since the 1980’s
★ Together, the two consultancies cover the full range of Public relations and communication strategies, marketing, media and government affairs
We Offer:
★ Effective targeted PR campaigns and communication strategies
★ The highest professional standards
★ Regular audits of your campaign to track outcomes
★ Principals who give personal attention to all details of your brief
Our Clientele
★ Our clientele consist of a range of businesses across various industries
★ We service small to medium and large business all over Australia
The Directors
Meet Jan Murray
Jan Murray has worked in and with the media for over three decades – as a PR consultant, a journalist, a screenwriter, an on-camera personality and a celebrity endorsee. As a freelance copywriter, Jan has worked on many corporate briefs, planning and producing a variety of business documents, marketing tools, etc. Her latest brief was to create stand-out web copy and package labelling for an-about-to-be-launched organic health & beauty products range. She writes a column under her own bi-line for HealthSmart Magazine – a division of Readers Digest. Jan’s expertise in PR has a long and confident history. During the Eighties and Nineties Jan ran a high profile boutique PR consultancy specializing – but not exclusively – in the twin industries of tourism and infrastructure. Jan Murray & Associates (JMA) had a valued reputation for staging spectacular promotional events and complimenting them with speciialized media management. The First Fleet Re-enactment Voyage has been written into the text books as an example of perfect PR. JMA raised $1million in a weekend radiothon in order to rescue the floundering event then followed up with six months of (often) crisis management, leading up to the triumphal entry of the eleven historical ships of the fleet sailing into Sydney Harbour, watched by over two million people. JMA had met the challenge of turning the shaggy dog event into the people’s favourite, awarded First Prize as the Event of the Bicentennial. During this period JMA undertook other significant campaigns, including the spectacular Gala Opening of the Gold Coast International Hotel for the Sultan of Brunai. Another campaign undertaken by the one-stop-shop consultancy was for Palm
Meadows Golf Course and Real Estate on the Gold Coast for the Japanese developer, Daikyo. The brief included scripting and producing an advertising campaing featuring Greg Norman, in addition to staging a celebrity breakfast for ten thousand guests and managing the media tent at Daikyo’s $1million celebrity golf tournament. Jan also assisted with government relations on behalf of various clients during the growth of Australia’s tourism industry. JMA was instrumental in facilitating government rescources to assist the Sanctuary Cove development. Conversely, JMA also undertook damage control media campaigns for companies in the Nineties as they went into financial melt-down. Among these was Compass Airlines’ dramatic collapse which JMA managed on behalf of the liquidators, Ferrier Hodgson. Gratis, Jan and her team orchestrated the Lord Mayor’s Bushfire Appeal which raised an amazing $11.4million rescue package during the devastating 1994/95 Sydney bushfires. In 1998 Jan was invited to join Ten/Foxtel’s Beauty & the Beast. What followed was a decade of fun and games as Jan became a higly controversial but popular panelist on the long-running show. Jan still features, at regular intervals, on other commercial network talk shows. Meet Melanie Champion
Melanie Champion has extensive experience in Sales, Marketing, Promotions & Event Management. Over the years, Melanie has built many relationships in business and as a result now has a varied and diverse network. Melanie has created, managed & hosted a range of events for various clients,
which have proven successful marketing not only for the client but for all sponsors involved. Champion Marketing Solutions bridges the gap between the client and sponsors by strategically matching sponsors with targeted events created and managed for the client. In the past 3 years Melanie has worked on the Pyrmont-Ultimo Chamber of Commerce as Event & Marketing Manager and has assisted significantly with personally maintaining and increasing the Chamber membership. Melanie has also created, administered, managed and hosted a number of successful Chamber events using her resources and networks to create a memorable experience for our members. Melanie successfully negotiated event sponsorship for a number of key events, generating in kind sponsorship from a range of venues and businesses in our precinct”. Lawrence Gibbons, President , Pyrmont-Ultimo Chamber of Commerce
Melanie has also run successful tailored marketing campaigns which have achieved significant results for her clients. A recent campaign created & executed by Champion Marketing Solutions for Pack & Send Pyrmont resulted in the business winning an award for record sales.
“As an ex Marketing Manager I was very selective in my choice of the person who would be representing our business to prospective clients in our local area. Melanie Champion was able to provide us with the ideal combination of local network connections and innovative marketing concepts. Our last three months have seen record sales for our business. We are really happy with the results”. Lissa Becker, Owner, Pack & Send Pyrmont
Melanie’s skills, experience and capabilities support her confident business style, her approachable and open nature guaranteeing her clients individual and personalised service. She is results-driven and embraces her client’s brand as if it where her own in order to achieve a favourable result. Melanie believes creativity is the key to a successful marketing or PR campaign and calls on all her resources to assist in tailoring effective solutions. She welcomes the challenges commerce throws up and has proven, by the results she achieves, that she is a match for these challenges. By following her passion for assisting small to medium businesses, coupled with her experience and contacts, Melanie has built a sound reputation, a professional operator who thrives on successful outcomes.
