TBWA\Sydney

25/08/2022

Disruption is your favourite recipes made unexpectedly even more delicious with Australian Avocados 🥑

We are proud to be making a difference for local avocado growers with Hort Innovation. Thanks to Mike Cherney at The Wall Street Journal.

A glut has Australia rethinking ways to serve the green fruit: Grilled, pickled and in parfaits, smoothies, chocolate cupcakes, spaghetti. “I was a bit skeptical on avocado fries.”

16/08/2022

Proud to be amongst the top 5 agencies in Campaign Brief’s The Work 💥

Thanks to our clients and partners for Disrupting with us.

Deloitte Digital has taken out the Australian Agency of the Year title in Campaign Brief's THE WORK 2022. Deloitte led the Australian agency pack with 45 Acceptances, followed by VMLY&R at #2 with 43 Acceptances. The Monkeys is ranked #3 with 36 Acceptances), followed by Dentsu Creative at #4 wi

14/07/2022

The New Zealand Secret (Travel) Agents are now working to recruit more undercover agents. It’s easy to live the agent life - casually drop Te Reo (Māori language) into conversation, or post a throwback of your holiday in New Zealand.

It’s not spam if it’s beautiful.




Thanks to , and

13/07/2022

Ever wondered why every New Zealander you know was constantly telling you to drink a Central Otago Pinot Noir or stay in a ‘cute batch’ on Waiheke?

Last week we exposed the truth; turns out there’s a secret society of people living in Australia, briefed by Tourism New Zealand to get Aussies excited about a holiday there. They’re New Zealand Secret (Travel) Agents and they’ve been working undercover for years

07/07/2022

Our wonderful Chief Strategy Officer Matt Springate has recently celebrated 5 years with us! 🎉

Congrats Springy!

08/05/2022

"We didn’t want to create just a sit and watch experience, we wanted it to be actually educational."

Russ Tucker spoke to LBBonline - Little Black Book's Ben Conway about the concept and creative process behind Kellogg's Gut Bacteria Reef.

Little Black Book, Executive creative director of TBWA\ Eleven Sydney, Russ Tucker, speaks to LBB’s Ben Conway about creating the VR gaming experience that puts you inside the ‘Great Barrier Reef’ of the human body - the gut

28/03/2022

Despite the incredible feats accountants and bookkeepers perform behind the scenes of our small businesses, they are rarely celebrated for their skills.

Introducing our new campaign for Intuit QuickBooks, 'Makes me the ______ of accounting'. Starring real accountants, the campaign demonstrates that with Quickbooks' help they can become the Mixmaster maestros and psychic Wizards of the small business world.

Thanks to our partners Jane Merrick, Stephanie Brown, Damien Greathead and Prudence Turnell as well as the teams at DIVISION, UM Australia, Reprise Australia

15/03/2022

In a world first, TBWA has been named Ad Age's 2022 Agency Network of the Year!

The accolade rounds out a trifecta of awards, fresh off of being ranked #1 in advertising by Fast Company's on its Most Innovative Companies list and being named Adweek's Global Agency of the Year.

Thank you to all our clients and partners who make it possible and a huge shout out to all TBWA Pirates around the world!

What an amazing way to kick off the year 💥

https://adage.com/article/special-report-agency-list/list-2022-best-agencies-tbwa/2403476

11/03/2022

A huge congratulations to our pirate for being shortlisted in 's 30 Under 30 awards for creative!

You are an absolute legend and so deserving of this recognition 🌟

09/03/2022

On International Women's Day we were fortunate to hear from a group of amazing women from across the TBWA\Sydney Group on how we can all make a difference in driving equality in our industry and society.

Many thanks to Vanessa Di Blasio, Joyce Liu, Lisa Brown, Ekin Gunes, Fiona Milliken, Tanya Vragalis, Katharina Vassar, and Gemma Rees for sharing their stories, experiences, insights and advice.

15/02/2022

PLAY NZ picked up Best Use of Content at the AdNews Australia Agency of the Year Awards, rounding out an incredible year for Tourism New Zealand and everyone who worked on this campaign.

And what a run we've all had:
▪️ Graphite and Wood at D&AD
▪️ Grand Prix and Gold at Spikes Asia
▪️ Silver at the One Show
▪️ Three Silver and Three Bronze at LIA
▪️ Gold at Shots Asia Pacific
▪️ Gold, Three Silver and a Bronze at AWARD

And many more...

Once again, we send our thanks and congratulations to all our partners on PLAY NZ: AIRBAG, Twitch, Google, Mindshare, Otis Studios, Blockhead Studios, Karl Wixon and Goodeye.

Want to Disrupt with us? https://www.livehire.com/careers/tbwa/jobs

09/02/2022

Today Sebastian Revell, our Group Strategy Director, tells us the origin story of 'Strong Like This' for :

- High protein meals and food products all sell the ‘gains’ dream, however there are more muscles that need feeding than just those we can see
- We wanted to champion all the everyday ways someone can be strong and fit - mentally and emotionally, as well as physically
- Our creatives landed on Strong Like This as a disruptive redefinition of fitness, where eating well can also exercise our thoughts and flex our feelings
- The entertaining scenarios captured in the campaign were the team’s way of executing this new brand vision in a way everyone can relate to

Treeeee-anchoooor...