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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

SOMO

Name: SOMO
Address: Level 2, Redfern, NSW, 2015, AU
Telephone: +61478933743

We use the power of smart digital advertising to help your business grow.

07/10/2025

⌨️ Search has shifted. We're heading into a world where ChatGPT and LLMs decide who shows up. It's a topical subject, and from talking to our clients, there is an appetite to learn more, so we've put together four simple and actionable steps to help your brand get discovered in this new landscape.

Full blog here: https://somo.agency/blog/discover-the-4-pillars-of-ai-optimisation-to-make-your-brand-chatgpts-top-choice/

03/10/2025

It's the big news story for the week, OpenAI announced a new “Instant Checkout” feature that enables users to buy items directly through ChatGPT.

From prompt > to product > to purchase all in one chat without leaving ChatGPT.

The pitch is fewer clicks, less friction, more conversions.

Still in its infancy, it's available to Etsy users in the US, although the plan is to roll this out across Shopify stores globally soon.

It feels like a gigantic shift; we'll be advertising to robots soon. We wrote a blog last week on 'The 4 Core Principles to Make Your Brand ChatGPT’s Top Choice'. If you want to learn more, this is a good place to start. You can find it in the blog section of our website. 🤓🚀

22/09/2025

🎨 Meta's new AI lets you edit or create videos just by describing what you want. Our opinion...

This latest toy has a clear end-goal for advertisers: total automation. It's another move to make businesses comfortable with Meta's AI controlling their campaigns. As always, test, play around, but proceed with caution. We've seen a few instances of Meta going rogue with their AI creative settings lately, the results aren't pretty. 👾

15/09/2025

A recent study we enjoyed here in the office highlighted how Google and LLMs' treat queries differently. Some key takeaways:

A recent study we enjoyed here in the office highlighted how Google and LLMs' treat queries differently. Some key takeouts:

🚀 Intent:
Google interprets queries as requests for information, while ChatGPT often treats them as tasks to solve with tools.

👨‍💻 Platform Roles:
Think of Google as a research assistant (linking to sources) and ChatGPT as a decision-making coach (guiding you to act).

🛠 Tools vs. Topics:
ChatGPT recommends actionable resources. Google highlights authoritative content.

🤔 What does it mean for business?
Being more discoverable across both Google and LLMs means tailoring your search strategy. If you want to win on both, you really can't have one plan and hope it's applicable to both.

We can see LLM traffic growing MOM within our own site's analytics & our clients' accounts, the trend is up. AI is reshaping digital discovery.

For businesses, invest time and resources to ensure you're showing up.

01/04/2025

Five years of working together, countless emails and Zoom calls—but never an in-person meeting.

Thankfully, that changed last week when Remote Vocational Training Scheme (RVTS) brought together GPs from across Australia for their registrar workshop in Darling Harbour.

We had lunch, did a little bit of work, but mainly just had a good chat.

As RVTS CEO Patrick Giddings put it, ‘it feels like catching up with old friends’.

For those unfamiliar, RVTS does essential work, supporting GPs as they complete their fellowship training while staying in regional and rural communities—ensuring quality healthcare where it’s needed most. We're very proud to support them in this mission.

08/12/2024

🚀 Say hello to smarter calls to action! 🚀

TikTok's new AI feature takes your content and generates customised headlines that hit just right. 🎯

No more guessing, just thumb-stopping CTAs designed for your audience.

🔗 Ready to elevate your content? Try it now!

05/12/2024

🚀 Recently we tested X ads against Meta, and the results might surprise you - a lower cost per click on X for the same campaign!

The need to diversify your media mix has never been greater, X ads should be a consideration for your next channel plan. Our Performance Media whiz Jennifer has put together a great guide that walks you through the set-up of your first X ads campaign, you can access via the link in our bio 💪

02/12/2024

🚀📈 Just wrapped up the Meta Agency Summit!

As a badged Agency Partner, it's great to hear directly from one of our key platform partners. While we approach some updates with a critical eye, there were solid insights on holiday shopping trends, boosting Reels engagement, and optimising Advantage+ campaigns for better ROI. We look forward to sharing this learning with our clients to improve their results during a busy and important Q4.

24/10/2024

🤖 Can't find the feed rules in Merchant Center Next? They're now called "attribute rules" and hidden as an add-on. Our head of Google Ads & Analytics, Pedro has put together a great blog that shows you how to find them, with practical tips for improving your product catalogue data. Enjoy. 👇

https://somo.agency/blog/enable-feed-rules-merchant-center-next/

10/10/2024

Congratulations to London's new go-to Padel destination Padium on a successful first year in Business. 🚀

They've built an incredible padel community and created a space for players of all levels to come together.

Next time you’re in Canary Wharf, be sure to stop by 🎾.

Shout out to the SOMO UK team for their great work helping another client achieve their growth goals 👏

09/09/2024

📣 Instagram’s testing another element within its Notes inbox prompts, with some users now able to add a location tag to their Notes queries.

Notes has proven to be popular with younger users as they share less to the public on their main feed, preferring to engage and share in smaller groups of friends and family.

Address

Level 2
Redfern, NSW
2015

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+61478933743

Website

http://www.somo.agency/

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