25/03/2023
Struggling to find your tribe or to grow your account?
Remember that Rome wasn’t built in a day and neither will your reputation be.
Brand advocacy, loyalty and trust are built over time. They come as a result of hard work, from demonstrating both your ability and your integrity. From sharing your knowledge and your experience.
Don’t be seduced by vanity metrics.
Whilst others in your industry may have impressive followers - don’t be fooled into thinking that these ‘numbers’ are accurate. Just like photoshop - there are clever ways to ‘build’ your followers so that your reputation seems greater than it actually is.
Instead, keep doing you. Keep delivering your message, your truth. Add value where you can. Help where you’re need. Educate where it’s required and engage, engage, engage.
Your tribe may not be built overnight but at least you can count on their foundations being sturdy.