Dugan & O'Sullivan

31/10/2022

There's more to custom-printed brochures, business cards and letterheads than just the romance of the real thing.

Imagine handing over a card, and receiving a custom printed, signed letterhead and envelope addressed just to you. It says several things: you care about how people see your brand and how they feel when interacting with it – you believe in the personal touch.

It slows time down, takes your customers away from the computer screen and their phones, and allows them to experience your brand without distractions.

Going analogue in a digital world and doing it right is simply you telling your brand story in a way that reaches people on an emotional level.

Visit the link to learn how you can help create the most meaningful impressions: https://duganosullivan.com.au/think/to-go-analogue-in%e2%80%a8-a-digital-world/

Who doesn’t love the feel of weighty paper stock? Maybe there’s a little tooth to it, some nap and texture. But what do these things mean in the modern world? We’ve become so used to the daily inundation of information and online impressions, that we kind of glaze over the digital bombardment ...

31/10/2022

There's more to custom-printed brochures, business cards and letterheads than just the romance of the real thing.

Imagine handing over a card, and receiving a custom printed, signed letterhead and envelope addressed just to you. It says several things: you care about how people see your brand and how they feel when interacting with it – you believe in the personal touch.

It slows time down, takes your customers away from the computer screen and their phones, and allows them to experience your brand without distractions.

Going analogue in a digital world and doing it right is simply you telling your brand story in a way that reaches people on an emotional level.

Visit the link in our bio to learn how you can help create the most meaningful impressions.

25/10/2022

"They fully understood our brand direction and positioning and proposed some fantastic ideas which helped us visualise how we can improve a range of other internal and external processes as well.” – Cameron Jones, Senior Project Manager, Pomeroy Pacific

Learn more about how we can help you, please visit the link: https://duganosullivan.com.au/agency/

20/10/2022

For buyers looking to purchase an off the plan property, a lot can be left to the imagination. Purchasers are continually looking for visual clues that can place them in the home, whether it is taking note of the inclusions, assessing the views or carefully considering the fittings and fixtures in the inclusions list.

Along with what you say, how you say it is equally crucial and highlights the anticipated quality that your buyers can expect. For La Storia, Dugan & O’Sullivan focused our attention on telling a story. Our aim was to engage a reader by inspiring them as well as informing them.

Acknowledgements:
M3 Design - Architect
Flood Slicer - Renders
Kingsford Direct - Sales Agent
Marcocci Property Group - Developer
Ellikon - Print Partner

To view more of Dugan & O'Sullivan's projects, we invite you to visit the link: https://duganosullivan.com.au/projects/

18/10/2022

A font can have a profound effect on the people reading the words you type. The shapes in a typeface affect more than one of your senses and can easily elicit emotions, even before we read the word.⁣
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Our team explores hundreds of fonts for every project because we’re obsessed with connecting brands to their audience through visual identity. Here is a collection of our top five picks of the month:⁣
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– Signal Compressed⁣
Released in January 2018 in Production Type’s LAB section, it is based on a lettering style commonly painted on roads, intentionally compressed to be easier to read and one that cannot be missed. ⁣
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– Favorit⁣
A sans-serif typeface designed in 2013 by Johannes Breyer and Fabian Harb of the Swiss foundry Dinamo, features distinctive tails on letters that end at the right angles. ⁣
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– GT Super⁣
A result of a deep dive into display serif typefaces from the 1970s and 80s, it captures their expressive nature and translates it into a well-balanced system of text and display styles. GT Super can be found on Grilli Type.⁣
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– Aeonik⁣
Available on CoType Foundry, with Modernist roots but details referencing mechanical early Grotesks, this typeface positions itself as a geometric skeleton; with proportions that are both wider than the norm but thin enough to remain balanced.⁣
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– APOC⁣
A serif typeface designed by Matthieu Salvaggio and published through French foundry Blaze Type in 2018, the name, APOC, is an abbreviation of apocalypse and the typeface has been commonly used in brutalist design due to its ominous, evil appearance.

13/10/2022

The guiding principle for getting visual identity right and how it translates on paper is about memory and impression – one that transcends beyond a digital-only format, one that creates a lasting impression of care and consideration.

As Paul Allworthy, our Senior Brand Designer puts it, “I love stationery for the same reason that I still love records and books. There’s a physical experience that comes with it that you can’t recreate digitally. It’s difficult to authentically recreate how a certain paper stock or print treatment looks, impossible to recreate what it’s like to hold it in your hands.”

Here's some of our latest work for McCormack's brand roll-out.

11/10/2022

“Dugan & O’Sullivan has worked for Domain Hill Property Group on a number of projects producing outstanding results on each occasion. They listen intently and understand the importance of a detailed brief. They produce compelling, quality material which genuinely connects with the customer. In short, they get it.” – Peter Cahill, Managing Director, Domain Hill Property Group⁣
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Thank you for your kind words, Peter.⁣
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06/10/2022

When you work with us, one of the first questions our team will ask you is, “What does your brand look like?”. This is because it’s our job to articulate the vision of your brand to your target audience and to do it well.

Modern, engaging and authentic; are the three words our production team often uses to describe the outcome of Kingsford Direct's latest photoshoot.

Photo Credits: Marie-Luise Skibbe.

Thank you Kingsford Direct team for trusting us to deliver one of your brand's most important assets.

Need help with planning a powerful, recognisable corporate identity? Reach out to us to get started. Visit https://duganosullivan.com.au/

04/10/2022

Font choices matter more than you think.

A study conducted in 2006 by the Software Usability Research Laboratory (SURL) at Wichita State University looked at the personality traits people associate with different fonts. They asked participants to rate the personality of 20 fonts using 15 adjective pairs.

What they found was that while more basic font designs were considered 'stable' and 'mature', they were also considered 'unimaginative' and 'conformist'. Meanwhile, more 'youthful' and 'casual' fonts were also considered 'happy' and 'cuddly'.

Fonts matter because they affect the perception of your products and services. To the right person, they can mean everything.

Dugan & O’Sullivan conduct thorough research, competitor benchmarking and audience analysis when developing a brand strategy and visual identity. Is your brand connecting with your target audience?

29/09/2022

What makes a good brand story or dialogue?

Good brand stories create memorable and remarkable experiences to engage people and forge lasting and loyal relationships regardless of size, industry, product, or service.

It’s not only about what you’re delivering but also about how it’s delivered.

“A strong dialogue is short, concise, and impactful. It provides meaning and purpose and, most importantly, holds a brand accountable to its intent,” says Dugan & O’Sullivan’s Director, Samuel Dugan.

So how do we do it? Continue reading to find out more. Please visit the link: https://bit.ly/3xWbVFZ

What makes a good brand story or dialogue? That’s probably why you’re here. Good brand stories create memorable and remarkable experiences to engage people and forge lasting and loyal relationships regardless of size, industry, product, or service. Often, it’s less about what you’re deliveri...

07/09/2022

After losing a close friend to su***de in 2015, Ray, Brian, and Peter Chamberlain established the Chamberlain Foundation. Today this su***de prevention and mental health charity works hard to provide funding, support and assistance to leading organisations that actively prevent the vulnerable and help them recover.

Over the years, they've supported and partnered with numerous organisations like R U OK, Griefline, Lifeline and more, helping thousands of people with their struggles. Dugan & O'Sullivan are incredibly proud to have worked and partnered with the foundation over the years in support of this wonderful cause.

It is heart-warming to see The Police Association Victoria's latest Journal celebrating the generous work of Ray Chamberlain and his team, providing hope and confidence to every life they touch. Thank you for your tireless work, Ray and Ranj and for giving us the opportunity to be a part of a campaign that we can be proud of.

To read the complete article, please visit page 35 of the journal here: https://bit.ly/3RAQilS

Get involved and support the foundation, by visiting their website. https://bit.ly/3aVSO2C

05/09/2022

Your brand is a story unfolding across all customer touchpoints.

However, best practice brand management is as much about how you are organising your brand as it is about coordinating brand usage and assets. From creation, launch, and rollout to consistent ex*****on, we can help improve your brand experience across every single virtual and real-world application.

Discover more via the link: https://bit.ly/3rlTQvU