Wellmark Creative

Wellmark Creative A Melbourne-based creative agency that specialises in healthcare communications – we take care of healthcare brands.

A long lunch, plenty of laughs, a few questionable tarot revelations, and at least one fur coat worthy of its own photos...
24/08/2026

A long lunch, plenty of laughs, a few questionable tarot revelations, and at least one fur coat worthy of its own photoshoot.

Our mid-year team lunch at was the perfect reminder that great work starts with great people. Great food, great conversation, and plenty of moments that had nothing to do with deadlines, briefs or meetings.

Here's to celebrating everything we've achieved so far in 2026 with a team that knows how to work hard, laugh often and bring the vibes.

Health and wellness brands, take note. New guidance from the OAIC could fundamentally change how paid social campaigns a...
20/08/2026

Health and wellness brands, take note. New guidance from the OAIC could fundamentally change how paid social campaigns are planned, targeted and optimised.

If your strategy relies on retargeting website visitors or building audiences from online behaviour, it's time for a review.

Our latest blog explores what the changes mean and how health brands can continue to build effective campaigns while respecting patient privacy.

Read more https://wellmark.com.au/blog/advertising/how-health-brands-should-rethink-paid-social-advertising/

CoreVue is a modern, community-focused imaging provider built on clinical precision and patient-first care. They partner...
19/08/2026

CoreVue is a modern, community-focused imaging provider built on clinical precision and patient-first care. They partnered with us to create a visual identity reflecting this balance – a confident, distinctive brand presence that sets CoreVue apart from corporate imaging networks.

At the heart of the identity is an elegant infinity-inspired form that subtly integrates a heart motif – symbolising continuous care, collaboration and enduring relationships. This flowing line becomes a distinctive brand signature, reflecting CoreVue’s partnership with referrers, the local medical community and patients. A vibrant gradient brings warmth, energy and a contemporary feel, while clean, confident typography reinforces professionalism and trust – positioning CoreVue as progressive, approachable and committed to exceptional patient care.

In design, clean simplicity or bold abundance will always beat a weak compromise.Minimalist design works when every elem...
12/08/2026

In design, clean simplicity or bold abundance will always beat a weak compromise.

Minimalist design works when every element earns its place and has a clear purpose. Maximalism works when you layer in energy and detail, such as vibrant hues, patterns and textures, to produce a visual that exudes confidence and impact.

It's the middle ground – the hesitant, half-committed pursuit – that often falls flat.

Our approach is to commit to a direction, as indecision is the enemy of good design.

One of our recent highlights was ‘Press pause’, a distinctive social media campaign for long-term client Newlife IVF. Th...
05/08/2026

One of our recent highlights was ‘Press pause’, a distinctive social media campaign for long-term client Newlife IVF. The concept centres on living fully in the present while keeping the option of a family open for the future through egg freezing. A joyful lifestyle moment in motion is interrupted by an unmistakable pause symbol – a visual metaphor for freezing the biological clock.

The hook, It's not 'no,' it's 'not yet', reframes egg freezing away from fear and pressure into empowerment and agency. Paired with a bold, holographic type treatment, the campaign presents a confident, scroll-stopping piece designed to resonate with a younger audience.

A dose of Canneswag.🌟Our Creative Director and Head of Copy, Ryan, is at the LIONS | The Home of Creativity Internationa...
19/06/2026

A dose of Canneswag.🌟

Our Creative Director and Head of Copy, Ryan, is at the LIONS | The Home of Creativity International Festival of Creativity, where he’s serving on the jury for the pharmaceutical category.

Sunshine, beachside views and the Côte d’Azur – it’s a tough job, but someone’s got to do it. C’est fantastique! 🇫🇷🥐

Watch this space for more updates.

Sometimes the best tools in our arsenal are the simplest ones. 🖊️Pictured is our senior team – Julian (Senior Designer),...
11/06/2026

Sometimes the best tools in our arsenal are the simplest ones. 🖊️

Pictured is our senior team – Julian (Senior Designer), Ryan (Executive Creative Director and Head of Copy) and Mark (Executive Creative Director) – workshopping hand-drawn concepts for one of our clients.

Turns out, the sharpest cursor is still a Sharpie (or a pen).

Across our team, we have expertise in psychology, psychiatry, neuropsychology and neuropharmacology – disciplines ground...
28/05/2026

Across our team, we have expertise in psychology, psychiatry, neuropsychology and neuropharmacology – disciplines grounded in understanding how people think, feel and make decisions.

That insight shapes the way we approach marketing.

By understanding the emotional and cognitive drivers behind human behaviour, we create messaging that both reaches and resonates with your audience. The result is communication that builds trust, strengthens credibility and connects your business goals with what your audience genuinely needs.

Our creative doc (and eagle eye) is heading to Cannes – oui, oui! 🇫🇷🥐👨🏻‍🎨We're proud to announce that our Creative Direc...
30/04/2026

Our creative doc (and eagle eye) is heading to Cannes – oui, oui! 🇫🇷🥐👨🏻‍🎨

We're proud to announce that our Creative Director and Head of Copy, Ryan Wallman, has been selected to serve on the jury for the pharmaceutical category at the Cannes Lions International Festival of Creativity – the world's most celebrated stage for creative excellence.

Read more about Ryan's appointment and what it means to judge the most impactful work in healthcare and pharmaceutical marketing.

🔗 https://loom.ly/jY8YEcw

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Dust off your beret, Ryan Wallman – you're heading to Cannes. 🇫🇷Our Creative Director and Head of Copy has been selected...
22/04/2026

Dust off your beret, Ryan Wallman – you're heading to Cannes. 🇫🇷

Our Creative Director and Head of Copy has been selected to serve on the jury for the pharmaceutical category at the Cannes Lions International Festival of Creativity, where the best creative work in pharma will compete for the ultimate prize.

Amusez-vous bien, Ryan! 🥐 (French for ‘have fun’)

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Address

Level 1, 21 Cremorne Street
Richmond, VIC
3121

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+61383732777

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