The Story Shed

30/03/2026

Your brand story plays a crucial role in making your business feel understood, seen and loved.

Hearing from our clients.
Thank you for sharing your experience, Jennifer💜

15/01/2026

In my line of work, every now and again a project completely stops you in your tracks. For me, the creation of brought me to a screeching halt multiple times throughout.

Heather So’s meaningful work and beautiful heart meant that her brand required extra special care.
I’m proud of what we’ve achieved together, but even more proud to now call Heather my friend.

Working with another dear friend Rachel in capturing Heather so beautifully was a wonderful piece of this puzzle.

Please check out thespiritofcare.com to explore how Heather is dedicating her life to gently bring spirituality into healthcare.

29/05/2025

THREE SLEEPS TO GOOOO🙌🏻
I’m incredibly thrilled to be involved in an initiative that I wish I had the opportunity to benefit from when I first started the very scary and often lonely journey of building my own business from scratch.
The Startup Springboard, brought to life by the incredible team at , will give one lucky local startup business the tools, support and camaraderie to grow with purpose and direction.

The Story Shed will provide an in-kind sponsorship for the lucky winner… more of this later!

Entries op on the 1st of June and I simply cannot contain my excitement 😬😬

29/05/2025

HUGE Congratulations to Tim Morris, founder of Tenant Connect!

Australia's PropTech experts have spoken – and they've recognised Tenant Connect as one of the most innovative property management solutions in the country. 🚀

Visit tenantconnect.app to find out more.

07/04/2025

This Google Review from an incredible client touched my heart, so I had to give it a special spot over here on the gram🥹

28/03/2025

Shouting it out today for one of my OG clients 😎

He has had blind faith in me when The Story Shed was in its infancy, and three years on, he’s still here… helping me grow and shine.

We’ve done great things together, messed up together and laughed together until our tummies hurt.
Yesterday, we spent a glorious content creation day in Sydney for his groundbreaking app and I can’t wait to watch this explode into a global property phenomenon.
Working on his other platform is a dream come true. This guy cannot be stopped💪🏼 And working with brands in industries that I know absolutely nothing about, using platforms I’ve never even heard of, has pushed me to learn quickly and grow at lightning speed.

I wish that every digital marketer has their own “Tim”, someone who challenges you, is understanding through each mistake, supports your business and vouches for you as you find your way through the often terrifying journey of running your own business.

Here’s to the next 3 years😎

26/03/2025

Thank you The Fold - Southern Highlands! Book your spot at this year’s Storify Your Business workshop, friends!

18/03/2025

Telling your story to market your business seems daunting, but it’s the key to authentic connection with your audience and real, meaningful growth. If this sounds like something you need for your business, join us on Thursday, April 10 for an evening of connection and practical tips 🖊️

What's included?

🗣️ Hands-on guidance to craft and tell your story for business growth
📔 A take-home workbook full of insights and tips
🍷 Delicious wine, tasty nibbles & great company

If you’re ready to grow your brand while staying true to yourself, this workshop is for you 💜 Let’s tell your story, together. Book your spot now, it's filling up fast!

https://events.humanitix.com/storify-your-business-where-and-how-to-share

10/03/2025

📣STORIFY YOUR BUSINESS!📣
Learn, connect and be inspired, then do it yourself!
Storify Your Business Workshop Southern Highlands: Where and How to Share✏️
10 April 2025
Tickets available now via 🔗 in bio.
Book your spot now, the’re filling up fast😎

03/03/2025

Sharing your story and putting yourself out there in your business marketing can feel counter-intuitive and messy. But it is also the key to authentic connection and business growth 📈

Not sure how to get started with telling your story? Join us on Thursday 10 April for an evening of connection and practical storytelling tips on how to share your business story in a way that feels right for YOU ✨

This interactive workshop is perfect for business owners who want to grow their brand and connect meaningfully with their audiences online while staying true to themselves. Plus you get a take-home workbook, delicious wine and nibbles, and the opportunity to connect with like-minded people. What's not to love? 💜

Are you ready to storify your business? ➡️ https://events.humanitix.com/storify-your-business-where-and-how-to-share

23/02/2025

💭 Wondering about using AI to market your business? While AI tools offer quick content solutions, they often lack the personal touch that truly resonates with your audience ✨

I've spent months researching the use of AI in marketing and while it certainly is great for speed and efficiency, it's important to remember that the heart and soul of your brand remains authentically human 💜

Read more on how to find the sweet spot for using AI in your business here ⬇️
https://thestoryshed.com.au/2025/02/18/the-ai-balancing-act-how-ai-is-affecting-content-marketing-and-what-to-consider-as-a-business/

09/02/2025

📢 If posting about your business makes you cringe, you’re not alone. Social media used to be fun, now it feels like a noisy, over-filtered mess. But guess what? You don’t have to shout to be heard💡

Ditch the salesy vibes and embrace real conversations. Share your wins, your faceplants, and your insights, just like you would over coffee with a friend ☕️ Because when you show up as your authentic self, your people will listen ❤️

Read my latest blog article for some useful tips on how to overcome the social media marketing ick ⬇️

https://thestoryshed.com.au/2025/02/03/showing-up-online-as-a-small-business-how-to-overcome-the-social-media-marketing-ick/