13/06/2026
Such a great post put together from Mari Smith!
Meta uses your activity from other websites and apps to personalize what you see... Will you be turning this setting off?
Meta uses your activity from other websites and apps to personalize content you see. Want to disable this setting? Here's how:
☑️ From your Facebook personal profile (mobile or desktop), go to Settings and privacy > Settings > Accounts Center
☑️ Tap 'Your information and permissions'
☑️ Tap 'Activity from other businesses'
☑️ Select allow or don't allow. It's up to you.
Recommended: check this setting to make sure it's the way you want it.
What you do online affects your Facebook feed. We already know that Meta uses off-platform activity to show us more personalized ADS, right?
But what's changing, starting in July, is the personalization also applies to ORGANIC feed content on Facebook, Instagram, and Threads, *plus* any AI RESPONSES.
Your off-platform activity includes games you play or purchases you make on other websites.
The example Facebook gives is "if you’ve recently purchased a tent online, you might start seeing more Reels about camping." ⛺️ 🤷🏼♀️ Hm. Fair enough. That seems innocuous.
💥 If you do choose to turn the setting off, here are a few important things to know:
- Disconnecting takes time: It can take up to 48 hours for the disconnection to fully take effect.
- Ads won't disappear: You will still see the same number of ads, but they will be less personalized and relevant to your web browsing.
- Website log-ins: Turning this off might log you out of third-party apps or websites that you previously logged into using your Facebook account.
🚫 What’s Not Changing:
- Meta is not collecting any *new* data as part of this update.
- This is about using information that businesses already send to Meta to "further improve your experience."
- These control and data-use changes will go into effect in the US and a number of other countries in July with more countries to follow.
Your thoughts? Will you disable this setting? (My own default was allow, and I've switched to not allow for now).
