Backstory Co

Backstory Co Backstory Co offers unique and tailored marketing and project management consultancy solutions.

Our aim is to uncover the 'Backstory' to create new opportunities. We work together with our clients, empowering them to achieve their business goals.

31/05/2026

Introducing KO Electrical.

With over 20 years of experience in electrical and dry fire services, KO Electrical has built a strong reputation through long-term partnerships and consistent, reliable work. As the business took its first step into the digital space, we worked alongside the team to help bring their experience and expertise into clear, confident messaging.

More to come as we share how this project came together.

It is far more cost-effective to retain a client than to acquire a new one.That is why service and relationships matter ...
28/05/2026

It is far more cost-effective to retain a client than to acquire a new one.

That is why service and relationships matter just as much as strategy and ex*****on. Long-term partnerships are built on trust, consistency and showing up with the same level of care long after the first project is delivered.

Many of our clients start with us for one piece of work and continue working with us over time, including Zactek and many others. That is something we are proud of and something we constantly work to improve.

bc. strong relationships drive lasting growth.

More than half of businesses cannot secure their first-choice domain name.That is why domain registration is not somethi...
26/05/2026

More than half of businesses cannot secure their first-choice domain name.

That is why domain registration is not something we rush or leave to chance. We help clients navigate availability, structure and setup early, ensuring the domain supports credibility, email, SEO and long-term growth from day one.

Getting it right at the foundation avoids issues later and allows the brand to move forward with confidence.

bc. foundations shape everything.

24/05/2026

From design to reality.

Apparel plays an important role in how a brand shows up beyond the screen. For Zactek Solutions, the focus was on creating pieces that feel clean, professional and consistent with the broader brand identity.

Designed to work in real environments, the apparel reinforces recognition, credibility and confidence every time the team is on site.

bc. consistency builds trust.

ZacTek Solutions didn’t need reinvention - it needed strength in the market.The work focused on refining how the busines...
21/05/2026

ZacTek Solutions didn’t need reinvention - it needed strength in the market.

The work focused on refining how the business is understood. Moving from installation-led perception to a full-service offering across design, integration and delivery.

Every decision was made to align the brand with how the business actually operates.

Clear, capable and built to move forward.

A business card is often the first physical touchpoint of a brand.For Zactek Solutions, it needed to signal more than in...
19/05/2026

A business card is often the first physical touchpoint of a brand.

For Zactek Solutions, it needed to signal more than installation work. It needed to reflect the shift to a full-service AV solutions business, one built on experience, forward thinking and capability across every stage of a project.

Designed as part of the wider rebrand, the business card reinforced the new identity in a simple but intentional way. Clear positioning, confident design and a name that now matches the breadth of what Zactek delivers.

bc. first impressions set the tone.

Introducing our client, ZacTek Solutions.Built on decades of experience in the AV industry, ZacTek Solutions delivers en...
17/05/2026

Introducing our client, ZacTek Solutions.

Built on decades of experience in the AV industry, ZacTek Solutions delivers end-to-end solutions across design, integration and project delivery - evolving from installation-led work into full-service expertise.

Founded by Zac, the business carries both his name and the high-quality installation standards he’s built over time.

The logo was designed to reflect that shift - moving beyond installation to represent progression, capability, full AV solutions and technical confidence. A mark that feels modern, directional and aligned with where the business is heading.

A strong logo is not just for decoration. It anchors the brand, builds recognition and sets expectations before a single conversation begins.

bc. direction starts with identity.

Feedback like this means a lot to us.Rebrands are never just about visuals. They require trust, collaboration and a shar...
14/05/2026

Feedback like this means a lot to us.

Rebrands are never just about visuals. They require trust, collaboration and a shared understanding of what the business needs to achieve. Working closely with the Briner team and some incredible suppliers made it possible to move quickly, stay aligned and deliver work that truly supports the next phase of the brand.

We are grateful for the kind words and the opportunity to partner on work that matters.

bc. trust is built through the work.

Photography:
Graphic Design:

For Briner Signs, the work went far beyond a website.We delivered a complete brand and digital package, bringing togethe...
12/05/2026

For Briner Signs, the work went far beyond a website.

We delivered a complete brand and digital package, bringing together strategy, copywriting, creative direction, videography and SEO into one cohesive system. Every element was designed to work together, not in isolation.

By working closely with the Briner team, we ensured the new website aligned with their brand vision while strengthening search performance through clear structure and keyword-driven content. As a result, we developed a 41-page website with over 14,500 words of SEO-optimised copy. The transition from the old site to the new was also handled carefully to protect existing rankings and maintain momentum.

When strategy, content and ex*****on are aligned, growth becomes sustainable.

bc. integration drives impact.

10/05/2026

Websites with video are 53x more likely to appear on the first page of Google*. That insight shaped our SEO approach from the start.

For Briner, video was not an add-on. It was built into the strategy. Alongside a clearly defined go-to-market approach and in-depth website, we produced more than 20 brand videos for launch, used across the website and marketing channels.

The result was strong organic growth without sacrificing existing search performance. Within two months, Briner saw a 15% increase in organic traffic, keyword rankings jump by 87 positions, higher engagement across the site and improved session duration as users spent more time with the content.

bc. strategy works when every element has a role.

(Source: Forrester Research (via multiple SEO studies)

Address

Rowville, VIC

Opening Hours

Monday 8:30am - 6:30pm
Tuesday 8:30am - 6:30pm

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