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Monday 8:30am - 6:30pm Tuesday 8:30am - 6:30pm

Backstory Co

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Australia
Rowville, VIC
Backstory Co

Backstory Co offers unique and tailored marketing and project management consultancy solutions.
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Our aim is to uncover the 'Backstory' to create new opportunities. We work together with our clients, empowering them to achieve their business goals.

09/08/2026

A brand launch isn't one post. It's a system.
With Bulb, we didn't create content one piece at a time and hope for the best.

Every post designed on-brand.
Reviewed, refined, approved properly, not rushed.
Then scheduled. Not for the week. For the month. Sometimes two.

And consistency isn't just neat. It's what actually gets results.

This is what a proper launch looks like. Not a scramble. A system.

Want one for your business? Get in touch today.

06/08/2026

You saw the numbers. Here's how we got there.

1. Owner stories perform. We knew that going in - so we made sure Matt's story led the launch. 22 years in the industry, one decision.
→ 431 reach, 50 likes. The highest engagement of the launch.

2. Design renders do well too. Not a guess - we've seen it working.
→ 603 reach, 44 likes, 7 shares.

The best-performing post of the first 2 months.

bc. this isn't guesswork. It's data - built from every brand we've worked with, not just Bulb's.

04/08/2026

Most people never see a project before it's finished.
With Bulb, we changed that.

Matt's renders are part of the magic so we built the website to show them off, not hide them away until the big reveal.

bc. trust isn't just built on the final result. It's built on what you're shown along the way.

02/08/2026

Lilac. For a landscape design business.
Not exactly the safe choice.
A few people told Matt it was a risk. We didn't see it that way.

Matt gave us the starting point - a colour he was drawn to, a rough idea of a logo. From there, it was on us. Turn instinct into something structured. Distinct. Brand-ready.

Not just a nice colour. A full identity built around it.
That's the part people don't always see. It's not about the safest option. It's about knowing how to take a bold idea and actually execute it.

The result? That "risky" colour is now the first thing people associate with Bulb. Shirts. Signage. Socials. Site.

Instantly his.

This is what we do. Take an idea with conviction behind it. Build a brand strong enough to back it up.

Would you have gone with lilac? Let us know below.

30/07/2026

8 weeks. Start to finish.
A full business identity, built from the ground up.
When Matt came to us with Bulb, there was no business yet. Just an idea, a name, and the courage to finally go through with it.

So we got to work. Not just a logo. Everything:
→ Branding & logo
→ Style guide & visual language
→ Tone of voice
→ Business cards & email signature
→ Office & site signage
→ Business documents
→ Social pages, launched with branded templates
→ A full website, live and ready

No long timelines. No five-month waits.

bc. this is what happens when your marketing partner treats your business like it’s their own, and strategy and ex*****on can move at the same speed!

28/07/2026

Want to start your own business but don't know where to begin?
Meet Bulb.

22 years in the industry. One day, he decided it was time to build something of his own.
Swipe to see how the conversation actually started.

And stay tuned - we can't wait to share how the next 8 weeks turned out.
bc. every brand starts with a backstory, a decision, a giant leap of faith.

If you're sitting on your own "one day" right now - this is your sign.

26/07/2026

In a world full of opinions, expert insight cuts through the noise.

Let’s Talk Teaching was built around academic leadership and practitioner knowledge led by Associate Professor from Monash University.

By centring expert voices, the podcast delivered trusted practical guidance educators could genuinely rely on.

This is why expertise still matters and why we prioritise it in everything we create.

23/07/2026

Behind the scenes of Let’s Talk Teaching is a team of incredible people.

From scripting and planning to production and episode flow, this podcast came together with .pod through close collaboration with the team, as the host, and passionate educators who care deeply about teaching.

bc. passion creates great content

21/07/2026

Every strong podcast starts long before the mic turns on.

Our process covers strategy, scripting, structure and collaboration ensuring expert voices are clear, confident and impactful.

That’s exactly how Let’s Talk Teaching came to life.
A thoughtful end-to-end approach designed to educate, connect and scale.

Have a story worth sharing?
Let’s build it together.

bc. stories sell brands.

19/07/2026

Results that speak for themselves.

Over 700 downloads in the first week.
Over 22,000 episode downloads to date.
International reach across 10 countries including Australia, United States, United Kingdom Canada, Indonesia New Zealand, Vietnam, Germany, Japan and Singapore.

If you’re keen for a listen, the most popular 3 episodes are:
Ep1: Building Better Behaviour Through Effective Classroom Management

Ep6: Embracing your Identity for Teaching Success

Ep18 Behaviour as Learning: A Fresh Perspective for Educators

It’s clear that behaviours and classroom management are the most sought-after topics!

Have a listen today!

Address

Rowville, VIC

Opening Hours

Monday	8:30am - 6:30pm
Tuesday	8:30am - 6:30pm

Website

http://www.backstoryco.com.au/

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