Vantage Point Digital Marketing

21/03/2024

To get people to move forward they need clarity.
Clear that the product will work for them, that they have a problem, that there is a way out and that you are the right person.
However that is not enough. You need both the left and the right hemispheres of the brain to agree.
To get someone to act it has to feel right. The 4 emotions that are required are Hope, Trust, Excitement and Urgency
This is why Vantage Point Digital Marketing uses the emotional clarity chart that helps achieve both clarity and emotion.

27/02/2024

Today we will look at the difference between Branding and Direct Response Marketing.

Branding is about creating campaigns that keep us top of mind in our prospects mind.

Direct Response Marketing is designed to generate a response from customers.

It's important to start with Direct Response Marketing, to bring in cash flow. Once that is done, then we can look at how to stay top of mind inside our own audience.

27/02/2023

That is why KPI's are important. It is these indicators that will help you understand the performance and health of your business. By knowing and measuring the right KPI's you can make the adjustments needed to be able to achieve your desired results.
We set KPI's for:
1) Cost per click
2) Cost per lead
3) Landing page conversion rate
4) Lead to sale conversion rate
5) Cost per acquisition
6) Average cash received per sale

You don't always have to track all the KPI's. Depending on which strategy you use will determine the numbers you track.

18/01/2023

When creating profitable ads, it is important to understand:
1. The person you are selling to, and that person needs to have clarity on where they are and where they want to be (point A and B).
2. The no-brainer offer is the bridge from point A to point B making it easy for the person to say yes
3. The Magnetic Message not only engages the prospect, but it also presents the common painful scenario, and how you can solve their pain, and converts them to the next step with you.
4. A congruent and watertight experience is important because it creates cognitive connection so that ad traffic flows through your system without any unnecessary leaks.
5. Having a optimisation operating system that gives you accurate data and has a traffic light guiding system is essential to making good decisions.
6. A clear path to achieving sustainability so that you have a foundation to scale your business without blowing out the CPA < or =AOV equation.
*CPA = Cost per acquisition
*AOV = Average order value

21/12/2022

06/12/2022

Success is obtained by giving another person value.
As a business owner, you want to ask yourself....
What can I give to someone else that is of value?
Who can benefit from what I have to offer?
Answering these questions, should give you a clear understanding of what it is you are offering, and who your ideal customer is. Armed with this information, you can then procced to create a marketing message that engages and speaks directly to the ideal customer. This is called an Emotional Clarity Presentation.
The message is then put in an Profitable Campaign, which then brings new leads into the business. As we know....
leads are the lifeblood of a business. This is why marketing is so important.

24/11/2022

If we can understand what actually drives results in our marketing efforts, then we can set up the systems and processes that ensure the results we desire. This is why it's important to understand the 3 Pillars of successful marketing.