Science of Style SOS

Science of Style SOS She has a solid corporate background in fashion, property development and legal services.
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Alison de Boer is an Internationally Certified Image Consultant and current Australian Board Member of the International Image Association, the world's largest organisation of its type. She provides credible, comprehensive and accessible Styling Services to Men and Women and compliments her services with an exclusive selection of women's clothing. She is passionate about regulating practices within the Personal Styling Industry and empowering others to be the best version of themselves.

23/07/2026

“If you’re still thinking about it tomorrow, you should just buy it.”

It’s one of the most common pieces of shopping advice—and one of the most expensive.

The fact that you’re still thinking about something doesn’t necessarily mean it’s right for you.

It may simply mean:
• It made an emotional impression.
• It feels scarce.
• The salesperson did a great job.
• Your brain hasn’t finished processing the decision.

The best purchases aren’t the ones you keep thinking about.

They’re the ones that quietly fit into your wardrobe, work with what you already own, suit your colouring, your body shape, your lifestyle and your personal style—and are worn again and again.

Buy because it belongs.
Not because it lingered in your mind.

A beautiful wardrobe isn’t built on impulse.
It’s built with intention.

15/07/2026

One dress flatters. Another doesn’t. The difference isn’t always the style—it can be the colouring.
We aren’t all created with the same skin tone, hair colour or eye colour, so it makes sense that we won’t all suit the same colours and prints.
When the colouring of a garment is in harmony with your natural colouring, you tend to notice you first. Your skin looks healthier, your eyes appear brighter, and the overall look feels effortless.
When the colours or print fight against your natural colouring, the garment often wears you instead of the other way around.
The goal isn’t to wear what’s trending. The goal is to wear what creates harmony.
That’s why two women can try on the exact same dress and have completely different results.
Style is about far more than the cut of a garment. Colour is one of the most powerful tools in your wardrobe.
✨ Look for harmony, not popularity.
personalstylistgoldcoast

10/07/2026

A great winter coat should do more than keep you warm—it should become one of the hardest-working pieces in your wardrobe.

Before you invest, look for these features:
✨ A timeless silhouette that won’t date next season.
✨ Quality natural fibres like wool or a wool blend for warmth and breathability.
✨ A length that suits your proportions and the clothes you wear most.
✨ Structure through the shoulders for a polished look.
✨ Enough room to comfortably layer knitwear underneath.
✨ A colour that coordinates effortlessly with the majority of your wardrobe.
✨ Quality construction and finishes that will stand the test of time.

When you choose well, one beautiful coat can elevate almost every winter outfit.

Buy less. Live more.

Which feature is most important to you when choosing a winter coat?

03/07/2026

What actually makes a coat a trench coat?
It’s not simply the length.
A true trench coat is defined by its details:
• Double-breasted front
• Wide lapels
• Belted waist with D-rings
• Storm flap across the chest or back
• Epaulettes on the shoulders
• Adjustable cuff straps
Originally designed to protect soldiers from the elements, today it’s one of fashion’s most timeless investment pieces.
If a coat doesn’t have these signature features, it’s simply another style of coat—not a trench.
Understanding these details helps you buy with confidence and build a wardrobe that lasts.
Buy less. Choose well. Wear often.

28/06/2026

There are luxury brands... and then there is Missoni.
Join me in the Styling Suites at David Jones Pacific Fair on Friday, 3 July, as we explore one of Italy’s most iconic fashion houses.
What makes Missoni extraordinary isn’t a prominent logo or obvious branding. Instead, it is recognised instantly by those who understand exceptional craftsmanship. From its signature space-dyed yarns and intricate knitwear to its remarkable depth of colour and movement, every garment tells a story of artistry that has been handcrafted in Italy for generations.
Missoni is for those who appreciate creativity over conspicuous branding, quality over trends, and timeless design over fast fashion.
If you’ve ever wondered what makes true luxury different, this workshop will reveal why Missoni remains one of the world’s most respected fashion houses.
📍 Styling Suites, David Jones Pacific Fair, Broadbeach
📅 Friday 3 July
Luxury isn’t always loud. Sometimes, it speaks through craftsmanship.
Link to the book in the comments below.
goldcoastpersonalstylist

25/06/2026

It’s often the smallest design details that make the biggest difference.
The top that caught your eye from Veronica Maine isn’t just beautiful because of its colour or fabric. It’s the clever use of flattering lines. The angled neckline, soft drape and the way the fabric falls all work together to create a longer, leaner silhouette.
One of the styling principles I teach my clients is to be mindful of where horizontal lines are created. Whether it’s through a neckline, hemline, sleeve length, pockets or the way a garment is styled, horizontal lines naturally draw the eye across the body. By introducing diagonal lines, vertical movement and fluid drape instead, we create balance, movement and a far more flattering result.
These are the details most people don’t notice consciously—but they absolutely notice the result.
Style isn’t about buying more. It’s about understanding why something works.
I’m so glad you loved the Veronica Maine top. It’s a perfect example of thoughtful design doing all the hard work.

One of the greatest misconceptions about personal styling is that it’s about buying more clothes.It isn’t.It’s about cre...
21/06/2026

One of the greatest misconceptions about personal styling is that it’s about buying more clothes.
It isn’t.
It’s about creating a wardrobe that works.
When every piece coordinates, getting dressed becomes effortless. Decision fatigue disappears. Confidence grows. You stop standing in front of a wardrobe full of clothes feeling like you have nothing to wear.
This lovely client flew from New Zealand for a styling session. Together we created a wardrobe with purpose, versatility and direction. See my website or David Jones website to take control of your wardrobe. Links in Bio.
The result?
✔ A complete wardrobe refresh
✔ Confidence in every outfit
✔ No more wondering what to wear each morning
✔ A promotion to her company’s executive team
Of course, her appointment was earned through her talent, hard work and capability. But as I’ve always said, your image should support where you’re going, not where you’ve been.
Dress for the job you want, not the job you have.
Thank you, Aimee G., for allowing me to share your experience.

13/06/2026

If you have cool skin undertones, shopping can sometimes feel like a challenge.

Warm colours are everywhere.

Season after season, stores are filled with camel, rust, mustard, olive, warm beige and golden browns. While these colours can be beautiful, they aren’t always the most harmonious choice for a cool complexion.

The good news? Don’t give up.

Cool colours are always there if you know what you’re looking for. Think navy, charcoal, raspberry, berry, sapphire, cool pinks, icy tones and blue-based reds. Sometimes they simply require a more careful eye and a little patience.

Remember, fashion trends come and go, but your colouring remains the same. When you wear colours that naturally harmonise with your complexion, your skin looks clearer, your eyes brighter and your wardrobe works harder.

💙 Cool-toned ladies, tell me: what colour do you struggle to find in stores?

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