10/09/2026
If the headline in your homepage's hero section could belong to any business in your industry, it's not working hard enough.
Your hero headline gets about three seconds to earn a second look, and "professional care for all your health needs" wastes every one of them. It's polished, but it tells a visitor nothing about who you help or why they should stay.
The shift is easy: specific beats "professional", and useful beats clever.
Same chiropractor, two headlines π
β Professional care for all your health needs
β
Chiropractic care for Perth locals who are done putting up with back pain
The second one names who it's for and what's actually going on for them, so the right person feels seen and keeps reading.
Take a moment to look at the headline of your own website. In a few seconds, can someone answer:
γ» What do you sell?
γ» Who is it for?
γ» Why should they care?
γ» What can they do next?
If it can't pass that, it's quietly costing you enquiries you'll never even see.
Not sure your homepage headline is pulling its weight? A website audit is a good place to start, get in touch if you'd like more info π