01/06/2026
Most people decide within 5 seconds whether to stay on your website or click away.
In those 5 seconds, they're asking themselves three things:
1️⃣ Do I understand what this person or business does?
2️⃣ Are their services for someone like me?
3️⃣ What do I do next?
If your homepage doesn't answer all three straight away, you may be losing clients before they've even had a chance to get to know you.
It's worth jumping on your own homepage right now and looking at it through fresh eyes - does it clearly answer these three questions?