10/06/2026
Youâre not broken if youâre content takes you longer than 7 minutes to create! đđ
I heard a founder say âmy content takes 7 minutes to create and it goes outâ
Yeah, 7 minutes to record⌠but what they arenât telling you is the marketing team who handle their creative direction, research, planning, editing, caption writing and posting.
Itâs a whole production.
And all up, takes longer than 7 minutes.
But youâre not told the whole story.
âEasyâ posts like this one of me talking - where itâs a recording of me speaking at my event and all I had to do was find the right part of the clip, edit it down, add CC captions, brainstorm the right hook and write captionâŚ
Took 15 minutes.
So if your content takes you 30 minutes⌠thatâs NORMAL.
Youâre not broken.
And remember, donât compare your situation to others. Because you donât know whatâs happening behind the scenes.
But, if your content is taking you longer than an hour, then that tells me 3 things:
1ď¸âŁ Donât scroll before creating content. Look at what your target audience is experiencing, feeling and struggling with - and create content to serve that.
2ď¸âŁ Youâre overthinking. Remember, progress over perfection. Itâs better to have the post out than not at all.
3ď¸âŁ Itâs time to have more self belief in your abilities!!! Youâre great at what you do, now let that shine in your content!
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