Starfish Marketing

18/09/2026

Marketing isn’t set-and-forget.

What worked last year might not work this year. The important part is keeping an eye on what’s happening and adjusting as you go.

Regular reviews stop you from coasting on autopilot and help keep your marketing aligned with your business goals.

16/09/2026

We’re halfway through September, and Starfish has now published 247 social media posts for clients this month.

Which means $247 is heading to Border Trust: Community Foundation Albury Wodonga Region as part of Local Giving Month, with more to come.

I knew there’d be a few posts, but probably didn’t quite appreciate how quickly they’d add up.

That’s the whole idea behind Local Giving Month though. Lots of local businesses making their own pledges, doing what they can, and collectively putting more money back into our community.

If you’d like to get behind it, you can make a donation directly to Border Trust, or have a look through the pledge directory and support one of the local businesses taking part.

Every little bit helps, and there are plenty of ways to be part of it.

10/09/2026

Daily marketing tip: marketing when you're busy with client work.

Before the week ends, choose one marketing task for next week and put it somewhere you'll actually see it. Because "I'll remember" is a bold and often fictional claim.

10/09/2026

Daily marketing tip: marketing when you're busy with client work.

Choose one small marketing task that you can knock over quickly, so your visibility doesn't disappear every time your calendar gets busy.

08/09/2026

Daily marketing tip: marketing when you're busy with client work.

Create one simple shortcut you can reuse like a caption format, email structure or story layout. Because future you deserves fewer blank screens.

07/09/2026

Daily marketing tip: marketing when you're busy with work client work.

Decide what your bare minimum marketing looks like for busy weeks, so you've still got something manageable when the work week gets unexpectedly hectic.

07/09/2026

Daily marketing tip: Marketing when you're busy with client work.

Choose one tiny marketing thing that you can do today. Because 10 useful minutes still counts and doesn't require a ceremonial opening of the marketing spreadsheet.

04/09/2026

03/09/2026

Lesson 4. Different is not evil
This one took me longer to understand.

If the outcome is right, and the process to get there is ethical, then doing it differently is not wrong. It's just different.

Not everyone will approach strategy the way I would. Not everyone will structure a project the way I would. Not everyone will communicate the way I would.

That does not automatically make it inferior.

Letting go of the need to control every step and recognising that there are multiple ways to reach a strong outcome made me a better consultant.

Sometimes the result matters more than whether it was done “my way”.

03/09/2026

Video isn’t a one-off-use investment. A clip filmed for your website can be shortened for social media, turned into an ad, or reused in a future campaign. Strategic planning helps every piece of video content work harder for your business.