Urban Based

21/04/2026

April is where preparation turns into direction.

With Q4 starting and EOFY approaching, this is a key reset point.

Right now, it's time to focus on:

👉 Reviewing Q3 → what actually drove results (not just what looked good)
👉 Preparing for scale → structure, budgets, creative pipeline
👉 Planning EOFY → offers, timing, and realistic targets

The biggest difference we see?

High-performing businesses are already aligned and ready, not scrambling in June.

What you organise now is what you’ll scale later.

15/04/2026

What’s actually working in ads right now 👇

There’s been a shift over the past few months.

The accounts performing best today look very different from a few years ago.

What we’re seeing work consistently:

✔️ Broader targeting (less manual segmentation, more algorithm learning)
✔️ Strong creative volume (more variations > more control)
✔️ Native, less “polished” content (especially for Meta & TikTok)
✔️ Better conversion signals (clean tracking + quality data really matters now)
✔️ Simpler account structures (fewer campaigns, clearer optimisation)

What’s working less:

❌ Over-segmentation
❌ Over-optimising manually
❌ Relying on one “winning” ad
❌ Killing campaigns too early
❌ Over-relying on past data / old winners

Platforms are doing more of the heavy lifting.

The advantage now comes from feeding them the right inputs.

08/04/2026

April is where we clean things up.

Not just review.
Actually fix.

By this point in the year, most ad accounts have picked up a bit of noise:
extra campaigns, overlapping audiences, messy data, things that were “just tested quickly”.

This is the month we focus on:

✅ cleaning up account structure
✅ removing what’s not contributing
✅ fixing tracking and data gaps
✅ simplifying decision-making

Because scaling messy accounts doesn’t create growth.

It just amplifies inefficiencies.

April isn’t about doing more.

It’s about setting things up properly so the next phase of growth actually works.

30/03/2026

We partnered with Cycliq to help scale their digital performance while maintaining efficiency.

The focus wasn’t on adding complexity.
It was about strengthening the fundamentals and building a structure that could scale sustainably.

From there, we were able to:

👉 Increase revenue by 2.7x
👉 Improve return on ad spend by 45%
👉 Reduce cost per acquisition by 38%

A good example of how strong foundations lead to better results over time.

If you’d like to explore more of our work, you can view our case studies here 👇
https://urbanbased.com.au/ -studies

17/03/2026

Let us re-introduce ourselves.

Urban Based is a strategy-first digital performance marketing agency helping Australian businesses grow with marketing that actually performs.

For more than 10 years, we’ve focused on clear strategy, strong foundations and measurable outcomes, not trends or one-size-fits-all solutions.

A few things about us:

📈 200+ brands worked with
⏳ 10+ years in business
🚀 20,000+ campaigns launched
🌍 35+ industries supported
🤝 1 dedicated point of contact per client

If you’re looking for a strategic partner to support your marketing growth, get in touch with our team.

15/03/2026

Clarity beats complexity in every ad account.

When ad performance drops, the instinct is usually to add more.

More campaigns.
More targeting.
More tools.
More tactics.

But most of the time, the real problem is the opposite: the account has become too complicated to understand clearly.

Performance advertising works best when the foundations are simple:

✅ Clear campaign structure
✅ Clear messaging
✅ Clear conversion paths
✅ Reliable tracking

When those pieces are in place, optimisation becomes easier, and results become more predictable.

The best-performing accounts rarely look complicated.

They’re structured in a way that makes decisions obvious.

Clarity doesn’t just make accounts easier to manage, it’s what allows performance to improve consistently.

08/03/2026

3…2…1… our new website is live 🎉

This is actually our fourth website, with each one lasting around 2-3 years. And that’s intentional.

Over time, the way we work evolves. Our thinking sharpens. Our positioning becomes clearer. The old site no longer reflected who we are today.

We wanted this one to feel more like us.
More creative.
More playful.
More approachable.

Most importantly, clearer about:
• who we work with
• how we help
• what we don’t do

That clarity makes a big difference. Less confusion, better alignment and stronger conversations from the start.

Feel free to have a look around 👀 👉️ https://urbanbased.com.au/

29/01/2018

A website is what user sees first when he finds your business online. We can build a website for your business that doesn’t just look good but also converts and stays on top of your potential client's mind.

16/01/2018

What will the new year bring?

Web design trends in 2018. What's to come? Let's dive in and see the 5 top things, we will most likely encounter this year.

09/01/2018

Need a free backlink checker tool that shows all the backlinks? Here's a list of our top picks.

Getting quality backlinks for your website is an essential part of your overall SEO strategy. Backlinks help improve your page rank, get more visibility in search results and receive referral...