Dentsu Australia

13/09/2023

AWARDS | Big congratulations to our Carat Australia WA team for being shortlisted in this year’s B&T Awards for their work with Cash Converters 🥳

09/08/2023

We’re excited to be awarded with Google Honours for Agency of the Quarter. Congratulations to everyone across our team on this recognition.

01/12/2022

Going big on green claims isn’t working, writes Dentsu Creative ANZ's Ben Welsh, adding that doing a big advertising campaign about your business’s approach to climate change will probably backfire. So what is the right way to communicate all the good things you're doing? Ben shares his views and top tips for what brands should be focussing on in 2023 when it comes to . Read more here:

Earlier this year, I was at an advertising and marketing conference in Cairns to deliver a talk on why our industry should be doing more to fight climate change. I called it “From Net Zero to Net Hero” and my major worry was that other speakers would have chosen a similar subject. They hadn’t....

17/11/2022

WIN! Brilliant news from our Queensland team today who have just landed the Tourism and Events Queensland (TEQ) account!

This win caps off a hugely successful year for dentsu Queensland who have secured partnerships with Amazonia and The Brisbane heat; retained and extended partnerships with The Coffee Club, Great Southern Bank, Aveo, the Foundation education Group, and was also a finalist in the B&T Awards State Agency of the Year Award.

Read more here: https://lnkd.in/gXTvDPk5

Little Black Book, The agency has secured a partnership with Tourism and Events Queensland

15/11/2022

AWARDS | A big shout out to our Dentsu Creative ANZ team for being shortlisted as finalists in the AdNews Australia Agency of the Year Awards for our work with Charles Sturt University (Social Responsibility/Pro Bono Award) & Garvan Institute of Medical Research (The AdNews Effectiveness Award). Fingers crossed for a win in February 2023

The awards, with TikTok as presenting partner, were judged by 80 senior marketers this year.

15/11/2022

Have you been wondering what the future of the metaverse will look like? You’re not alone. In his latest op ed, Chris Bower, CEO of dentsu Solutions, discusses the metaverse maturity curve, what businesses should be doing to learn and build muscle memory so they’re ready for success when the Web3 era finally arrives, and how we’re helping our clients test and learn via Dentsu NXT Space. Have a read here: https://www.adnews.com.au/opinion/it-s-time-to-mature-in-the-metaverse

09/11/2022

Even in a slowing economy, consumer behaviours in media evolve at pace. Everywhere we look we see both diversification and convergence - content platforms adding commerce, and commerce platforms adding ads and content - all trying to find new ways to engage and monetise their users. Find out more about how the media landscape is set to evolve in our 2023 Media Trends report: https://www.dentsu.com/au/en/reports/change_and_opportunity_2023_media_trends_pdf

03/11/2022

Cox Inall Ridgeway's Yatu Widders Hunt on how First Nations principles inform the work done at the social change agency, and what the rest of the world can learn from them. Read more: https://www.lbbonline.com/news/why-cox-inall-ridgeway-only-works-with-clients-who-drive-social-good

03/11/2022

We're excited to announce Patricio de Matteis will be joining us as CEO of dentsu ANZ in January 2023. Read the full release here: https://www.dentsu.com/au/en/our-news/news-releases/patricio-de-matteis-to-join-dentsu-international-as-chief-executive-officer-of-anz

24/10/2022

“While the push towards net zero will be the biggest driver of innovation in our lifetime, it is human and societal change that will cause the biggest shift.” – Tim Powell, Dentsu Creative’s Chief Public Relations Officer discusses climate change, sustainability, and product stewardship in this week’s The Growth Agenda. He outlines that the solution does not lie in technology or infrastructure, but rather creativity. Have a read here: https://bit.ly/3TyZ3OJ

24/10/2022

Dentsu had a big presence in Mediaweek’s inaugural Agency 50 Power List 2022 with Danny Bass, CEO of dentsu ANZ’s media portfolio of brands, placed No. 5 – Marcelle Gomez, Managing Director of iProspect Sydney, placed at No. 23, and Michael Bass, dentsu Chief Trading Officer placed at No. 44. Huge congratulations to our great team!

Agency 50 Power List: 2022 by Mediaweek Posted on October 24, 2022 Share Tweet Share EmailLast year, the inaugural Mediaweek 100 created debate within the industry about people ranked too high, too low, people who shouldn’t be on it and others who missed out.After the success of last year’s coun...

13/10/2022

Brands have responded to gaming’s irresistible growth by experimenting with activations in this space. Our latest ebook unveils a new outcome-based approach and provides insights on the broader habits of discrete gaming audiences: http://ow.ly/3nkG50L87gs