The Marketing and Branding Company

22/06/2023

Time for a New Website? Social Media Campaign? Call us and lets get the ball rolling! Call now on 0386969700 or email us at

[email protected]. Free no obligation consultation on all your Marketing needs

03/12/2020

Post Covid, Post Lockdown. What is your Marketing plan?

With many businesses emerging from a long lockdown in Melbourne, what’s the best strategy to re-energise the market with your brand and spike sales over the Christmas and New Year Holiday period?

Do you have a solid Social Media presence? Do you take full advantage of the various platforms? – Facebook, Instagram, LinkedIn, YouTube and more? Do you carefully utilise demographics and steer the algorithms that will produce the best results for you? Or do you simply post and boost to ‘Australia’ then hope for the best?

Nothing has its own reward – you get nothing. A token gesture gives you a token ‘feel good’ reward, but that’s all.

Now is the right time to promote your business. Put it front and centre where customers and clients can see it, for the right reasons.

Be seen, be noticed! Take full advantage of your opportunities.

Develop a complete Social Media package that complements your overall brand strategy.

Call the Marketing and Branding Company now on 03 8696 9700 for a prompt reply to your enquiry, or leave your details here https://www.marketingandbranding.com.au/contact-us.html

Be ready in 2021. Online, ready to sell with a solid presence and regular weekly updates.

Call 03 8696 9700 now and register your interest. What have you got to lose? Come alive in 2021 with the Marketing and Branding Company.

Connect with the world. Connect with customers – NOW.

https://www.marketingandbranding.com.au/

03/12/2020

With many businesses emerging from a long lockdown in Melbourne, what’s the best strategy to re-energise the market with your brand and spike sales over the Christmas and New Year Holiday period?

With many businesses emerging from a long lockdown in Melbourne, what’s the best strategy to re-energise the market with your brand and spike sales over the Christmas and New Year Holiday period? D…

11/09/2020

The Marketing and Branding Company can lift your profile strongly in this so very different market environment. People being restricted actually stimulates demand for a range of consumer needs – foodstuffs, furnishings, electronics, gaming and kids entertainment.

The Marketing and Branding Company can lift your profile strongly in this so very different market environment. People being restricted actually stimulates demand for a range of consumer needs – fo…

11/09/2020

https://www.medicalnewstoday.com/articles/322156

Sometimes, the solution to a problem comes from an unexpected place. Here is a case in point: platypus venom might soon play a role in treating diabetes.

22/05/2020

Right now you may see a flow of posts from Marketing Experts telling you Advertising on Facebook doesn't work, Boosting Facebook Ads doesn't work Blah blah blah . But they're being disingenuous! What they are trying to imply is that single actions not utilizing Facebook's very effective targeting tools are wasteful - and that is correct....
But.. You can change that! And to do that you should talk to a Social Media Expert ( Which they all claim to be) Let me help you here

What you really need is a Marketing Strategist with a consummate understanding of the mediums you choose to utilize. . Whether its Facebook, Instagram ,LinkedIn ,TikTok, Pinterest or your Blog page - all need a strategy with a vision aimed at getting the results YOU want....or need. Marketing requires much more than a slick sales pitch to snare you.
Targeting, demographics ,competitor analysis and ultimately the right direction in all your outward bound communications
Want to know more? Call me at MBC 03 86969700
😉
Michael Nelthorpe
Marketing Director

18/03/2020

With lock down coming how does your business plan on maintaining contact and communication with your customers and clients. Covid-19 is a very dangerous virus. Shops,cafes and restaurants will in all likelihood be forced to close .SOCIAL MEDIA will be your MEGAPHONE. Call us now to set up your Communications - Facebook Instagram, Linked In and an Up to date Website. https://Marketingandbranding.com.au

We take your vision and create a unique brand. A successful brand adds intrinsic and measurable value to your bottom line.

09/10/2019

The Transition – Google/Social Media – Which is it?

Every day we see the battle of the IT Experts and the Social Media Gurus!

On the one hand we have the IT Experts going apoplectic over people opting for Social Media advertising over Google tactics. Then there are the Social Media Influencers influencing everyone to spend money with them and capture a huge slice of the market.

The truth? You want the truth? Cue Jack Nicholson “You can’t handle the truth!”. Just kidding – it’s a truth that’s simple and palatable – relax.

The real strategy is to create content, social media and an online presence that actually promotes your ‘Search Engine Optimization’. Put simply, you’re easier to find. Your business ranks higher than your competitors.

When technology is new, the Tech Gods can tell us just about anything they like. Who is going to question them? But with technical advances permitting platforms with far better access, usability and targeting ability, such as Facebook, Instagram, LinkedIn, etc. Google has become a directory tool.

The Google catch-up version of Social Media ‘Google My Business’ just doesn’t cut the mustard. It simply can’t offer the demographic access that Facebook provides on a daily basis. And .....no emotion!

But here is the rub. You need BOTH. It’s not either or. With Facebook and Instagram canning ‘likes’ (no longer displaying likes), the days of the so called ‘influencers’ in our view is limited. To some extent ‘influencers’ are the new age tub-thumpers, the super salespeople of the digital age. But… no substance.

What all businesses now require is a practical integrated digital marketing plan. You will not get this from an IT expert, nor will you be satisfied with the work of an ‘influencer’. You need a strategist, a marketeer.

People who play on Social Media may know how to post. What they don’t know is how to link this to your website, your content and enhance your Google ranking. Boosting posts may seem simple but it’s not.

Social Media is the equivalent of traditional daily newspapers. Practically speaking, your location and demographic parameters are paramount in gaining good brand recognition. Your budget should be what determines your reach. Treat your traffic as a funnel that sends people in your direction interested in your products, your services, your business.

Want to know more? Call us, the Marketing and Branding Company on 03 8696 9700 and arrange a free consultation at your convenience. Or simply leave your details here for a prompt reply https://www.marketingandbranding.com.au/contact-us.html

Don’t let anyone lock your business down to suit their agenda. The object of the exercise is to grow your business – not theirs. Take control – Call MBC.

Marketing and Branding – it’s what we do.

https://www.marketingandbranding.com.au/

09/10/2019

Every day we see the battle of the IT Experts and the Social Media Gurus!
On the one hand we have the IT Experts going apoplectic over people opting for Social Media advertising over Google tactics. Then there are the Social Media Influencers influencing everyone to spend money with them and capture a huge slice of the market.

Every day we see the battle of the IT Experts and the Social Media Gurus! On the one hand we have the IT Experts going apoplectic over people opting for Social Media advertising over Google tactics…

09/09/2019

“We have a website” is a phrase we hear often. “Ok, I’m looking at your website, it says it was created in 2013 is that right?” “Well I guess so” answers the prospective client.
Let’s cut to the chase – 2013? You may as well say “No I don’t have a website”. Why? Because there have been so many advances since then. Your website is probably for all intents and purposes, invisible.

“We have a website” is a phrase we hear often. “Ok, I’m looking at your website, it says it was created in 2013 is that right?” “Well I guess so” answers the prospective client. Let’s cut to the ch…

09/09/2019

Enjoying Online Currency – Websites and Social Media strategies that work.

“We have a website” is a phrase we hear often. “Ok, I’m looking at your website, it says it was created in 2013 is that right?” “Well I guess so” answers the prospective client.

Let’s cut to the chase – 2013? You may as well say “No I don’t have a website”. Why? Because there have been so many advances since then. Your website is probably for all intents and purposes, invisible.

Firstly, websites these days are viewed predominantly on Mobile Phones and Tablets. These views account for more than 80% of all searches made. In the past people had PCs and iMacs that lived in their studies or bedrooms. The action used to arc up from about 4pm when the secondary school students arrived home from school. Not so now. Desktop searching is predominantly done from offices and home businesses. Desktop websites alone provide poor results from Google in terms of effectiveness. Without a mobile version, be it an ‘app’ or simply an adapted version of your Desktop website, you are not ranked as responsive and will be missing out on over 40% of your possible web traffic.

Content is King or Queen (depending on your preference).

Back in the day, it was all about the images and your ‘SEO’ company’s ability to manipulate keywords. Now there is not only a minimum number of words required on each page, it’s of paramount importance to have web content through Social Media, Advertising, Blogs, articles in online magazines, Videos embedded on your website and on YouTube all pointing to and validating your current content. Content must have relevance or you simply don’t rank.

This requires some effort and a degree of skill in targeting your preferred audience or market. Whether it’s Facebook, Instagram or LinkedIn it all requires constant posts and clever planning to achieve your place at the forefront of those trying to achieve the same goals – visibility, website traffic and enquiry.

There are no free lunches. Whether you decide to use Google AdWords or Facebook, to be effective costs money. Facebook (and now Instagram which it owns) have made it abundantly clear that without payment, a business or person can only ever achieve less than 15% of their potential audience. It’s simply the way the Facebook behemoth has created its algorithms. Pay to play or go away!

Advertising is about gaining the attention of your market.

Over 12,000,000 people a day log-in to Facebook in Australia alone. As a comparison, the record number of people watching a Free-to-Air Television program was in 2018 when over 2.62 million people watched the AFL Grand Final. Book an advert with Channel 7 on that day and it will likely leave you little change out of $1million. Get to up to 3 million people a week in Melbourne on social media? Our guess is probably $3000–$5000 over 6 days minimum on Facebook will achieve you 660,000 views. Admittedly, it’s not linked to a premium event, but rest assured it will get out to the audience you have targeted, directly and personally.

Want to learn more? Get a professional website – responsive, intuitive and appealing. Develop an effective Social Media campaign that bumps up your Google ranking, and offers its own very real customer connectivity.

Call MBC now on 03 8696 9700 for a free, no-obligation quotation or consultation. Or leave your details here for a prompt response. https://www.marketingandbranding.com.au/contact-us.html

Marketing and Branding – it’s what we do!

23/08/2019

Every so often the question comes up “Which is better? Google or Facebook?”. Essentially it is in reference to targeting potential customers and clients. And the answer is simple – both but for very different reasons.

Every so often the question comes up “Which is better? Google or Facebook?”. Essentially it is in reference to targeting potential customers and clients. And the answer is simple – both but for ver…