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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

Next Level Online Marketing

Name: Next Level Online Marketing
Address: 1/115 Thistlethwaite Street, South Melbourne, VIC, 3205, AU
Telephone: +611300239673

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South Melbourne, VIC
Next Level Online Marketing

Next Level is a Google Partner & Facebook advertising agency. Specialists in advanced targeting, media buying & measurement for optimal results.

21/06/2023

📈 Marketers are expected to do more with less, but growth and efficiency are not mutually exclusive, says McKinsey.

To drive the next wave of growth, companies need to build multidisciplinary teams that excel in six core capabilities: customer centricity, full-funnel marketing, agile operating model, multichannel excellence, measurement, and customer data and marketing technology. 💪🏼

By adopting these capabilities, companies have seen significant improvements in their marketing performance. For example, those that implemented full-funnel marketing have seen a 25-30% increase in their marketing ROI. 🚀

Are you ready to take your marketing to the next level?

14/06/2023

🔍🤝📊 In today's fragmented media landscape, personalisation and data are key to successful advertising. According to a recent article on , social fragmentation is creating more opportunities for advertisers to target niche communities with highly personalised and relevant ads. 💻💬👀

"Personalisation is key to reaching consumers in today's fragmented media landscape." 🤝🔑

To reach consumers in this landscape, advertisers need to focus on delivering personalised ads that resonate with their target audience on the right platform in the right way. This highlights the need to access crucial demographic and behavioural data. 🎯📈

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07/06/2023

📈💰🌏 Digital marketing is essential for brands looking to connect with today's consumers. With more people turning to online channels for research and purchasing decisions, it's important to understand where they're discovering brands. According to recent data, the top sources of brand discovery for Australian internet users are:
📺 Ads on TV (35.0%)
🔍 Search Engines (33.4%)
🗣️ Word-of-Mouth Recommendations from Friends or Family (31.5%)

🔍✅ Almost half of users (49.1%) research brands before making a purchase, while 12.7% click on a banner ad and 12.9% click on a sponsored social media post in the past 30 days.

💻💰 Total ad spend across all social media channels in Australia is USD 15.56 billion, with a year-on-year change of 7.8% (USD 1.1 billion). Digital ad spend accounts for 75.8% of total ad spend, with annual spend on all digital ads at USD 11.80 billion (+10.4%).

💻🔍 The most popular form of online advertising in Australia is online search ads, with annual spend at USD 5.6 billion (+15.0%). Brands are also investing heavily in online influencer activities, with annual spend at USD 379.4 million (+19.4%).

👀📈 With more competition in the digital marketing space, brands must seek out social media influencers and cultivate genuine connections through creative online advertisements to make an impression on Australian consumers and win their customer loyalty.

31/05/2023

📢 Attention eCommerce marketers! 💻💰 Are you feeling the pinch of the high cost of living and current climate on your ad spending? 🤔 If so, you're not alone. Here are some key issues you may be facing:

💸 Reduced consumer spending: When the cost of living is high, consumers may have less disposable income to spend on non-essential items like clothing and electronics. This can lead to reduced sales for specific retailers and eCommerce brands.

🔥 Increased competition: When consumer spending is down, retailers and eCommerce brands may need to compete more aggressively for a smaller pool of customers. This can lead to price wars and reduced profit margins.

🌐 Supply chain disruptions: The current climate has led to supply chain disruptions around the world, which can impact the ability of retailers and eCommerce brands to get products to market. Delayed shipping is not a great shopping experience.

💰 Increased costs: The high cost of living can also lead to increased costs for retailers and eCommerce companies, including higher rent, labour costs, and shipping costs.

According to a recent article from , "The downturn in real terms; ad spending is doing just fine." However, with these challenges on the rise, it's more important than ever to be strategic in your ad spending and find ways to stand out in a crowded market. Stay tuned for more tips and insights on navigating the evolving advertising landscape! 🚀

24/05/2023

🚀 The Australian advertising and marketing industry is facing a rapidly fragmenting media landscape. How do you navigate this turbulent time?

👥 Let's get back to the core of understanding the consumer first. Thanks to data, we know that Australians are most motivated to use the internet for:
✅ Keeping in touch with friends and family (53.4%)
✅ Filling spare time (38.2%)
✅ Reading news stories (24.8%)

📱 There are 18 million social media users in Australia, and according to Meltwater's recent study, "Social media usage in Australia is among the highest in the world." No wonder Marketers are still spending on , as the results are still there and users expect to see personalised ads for them there.

🤔 But change is coming, and people's habits are changing to be more intentional about their time, adapting to new media and tools available to help with those top motivations. Have you noticed the blossoming media and informational tools such as and ?

👉 Stay tuned for more insights on how to navigate the fragmented media landscape in the Australian advertising and marketing industry.

17/05/2023

🛍️🛒🛍️ What is the next product to promote to my customer’s 2nd / 3rd / 4th purchase?
🤝👥🤝 How do I strengthen my relationship with my customers?
💰💳💰 How do I understand what my customer’s value and improve the shopping experience for them?

If customer loyalty is important to you and these questions resonate with you, checkout this video. We give a top level overview about how you could gain insights into customer purchasing behavior through basket analysis. Learn how to answer these questions and more to drive sales and customer loyalty.

Head to our website to learn more and schedule a call with our team today.
https://buff.ly/40D4qix

10/05/2023

🚀"How do I know the value of a customer to my brand over their lifetime?"
💰"What customer segments drive the most profit?"
📈"What are the trends of my growing long-term customer base?"

If you're struggling to answer these questions, our team at NLOM Agency can help. Check out our latest video where we talk through a unique framework to help you understand the segments, health, and breakdown of the lifetime value of your customer segments.

Head to our website to learn more and schedule a call with our team today.
https://buff.ly/40D4qix

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03/05/2023

🔍 "What are the roles each of my marketing channels in the overall customer journey?"
💰 "What marketing channel is most successful in driving new sales?"
🔄 "What marketing channels are most effective in driving repeat sales?"

As a multi-channel marketer, these are important questions you need to answer to grow your business. At NLOM Agency, we specialise in data-driven strategies that can help you answer these questions and more.

Our latest video explores how our 1PD business intelligence tool can provide you with a top-level picture of the key drivers of growth across all your marketing channels.

Head to our website to learn more and schedule a call with our team today.
https://buff.ly/40D4qix
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27/04/2023

🐱‍💻"How do I grow my eCommerce sales and customers intelligently?"
🐱‍👤"How can I improve the Return On Investment with the right kind of customers?"
🐱‍🚀“How can I find a simpler way to view all my disjointed marketing data?”

Are you an eCommerce or marketing manager struggling with big questions like these?
Our team at NLOM Agency has got you covered! Check out our latest video to learn how our data-driven strategies and tools can help you answer these questions and more.

Head to our website to learn more and schedule a call with our team today.
https://buff.ly/40D4qix

21/04/2023

How Can I Show The Impact My Marketing Activity Has On Gross Revenue? 🎯

Our team at NLOM Agency has got you covered! Check out our latest video to learn how our data-driven strategies and our tools for visualising your data can help you answer your most important business questions. Take it to the next level and boost your brand's sales, and revenue.

From this 1PD business intelligence tool, you will have all your data solios combined and will also gain a top level picture of the key drivers of growth.

Head to our website to learn more and schedule a call with our team today.

13/03/2023

The adoption of digital media for consumers and artificial intelligence is becoming increasingly important for marketers who want to make data-led decisions.

Smart TV use: We’ve reached a tipping point in smart TV pe*******on where broadcast audiences migrate towards On Demand viewing. As marketers, CTV looks very attractive with the method of delivery and growth of adoption over the past two years. Also the enticing possibility of ad-supported tiers in other SVOD services like Netflix coming to town.

If you ask most marketers; they would say that using programmatic advertising to reach targeted audiences through their largest screen in the home is the most promising avenue.

Smart Speakers: About a quarter of Australians have a Smart speaker in their home, such as Amazon Echo or Google Home. It presents a new opportunity for advertisers to reach consumers in their homes. Benefits include targeted (programmatic) ads, hands free interaction and a unique advertising format for advertisers.

It offers a unique advertising format that is not available through other channels, such as TV or print. Advertisers can use voice-activated advertisements to deliver engaging, interactive experiences that capture the attention of consumers.

Digital Out Of Home: Outdoor billboards have a lot more capability than people give them credit for. Beyond the large scale static print, there are more advanced options, now that travel and public interactivity is back Digital Out Of Home (DOOH) is looking very promising. As every good marketer knows that context is a major factor when buying OOH Media. With digital capabilities in the mix, ‘Data and Targeting’ is the first most important driver for buying DOOH programmatically (IAB Australia).

Artificial Intelligence: AI is transforming the way marketers create and distribute content. For example, AI-powered content creation tools can generate high-quality marketing materials in real-time (part of the initial draft for this article was written in ChatGPT). While AI-powered marketing automation tools can help marketers serve ads to the right people at the right time.

06/03/2023

The advertising and media landscape is changing due to the removal of cookies on web browsers and apps. Cookies have been used to track users' online behavior and deliver personalised ads, but privacy concerns have led to their removal. As a result, marketers and brands are searching for post-cookie solutions that will allow them to reach their target audience effectively without violating their privacy.

According to Kantar - “78% of large businesses are planning to strengthen te data platforms they use to understand and segment customers”.

Get in touch to find out what the best practice we recommend.

Address

1/115 Thistlethwaite Street
South Melbourne, VIC
3205

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Telephone

+611300239673

Website

http://nlom.com.au/pages/contact-us

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